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Max Campaign Effectiveness Assessment
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1.
Please give details for the report recipient & business
(Required.)
Name
*
Company Name
*
Web Address
Your role
City/Town
*
Email Address
*
Phone Number
2.
Please answer the following
Yes
No
Not sure
Not applicable
Did you set clear success metrics for the campaign before starting?
Yes
No
Not sure
Not applicable
Did you clearly identify the campaign audience?
Yes
No
Not sure
Not applicable
Were any insights or research metrics used to inform the campaign?
Yes
No
Not sure
Not applicable
Did you use Neilson data or other audience metrics to choose your channels?
Yes
No
Not sure
Not applicable
Did a specialist marketer/company assist you with this campaign?
Yes
No
Not sure
Not applicable
Did you work with a media partner on this campaign?
Yes
No
Not sure
Not applicable
Was your target audience already familiar with your brand prior to launch?
Yes
No
Not sure
Not applicable
Was your audience familiar with your product or service prior to launch?
Yes
No
Not sure
Not applicable
Did you select campaign channels based on known or assumed audience preferences?
Yes
No
Not sure
Not applicable
Did you plan the campaign funnel from awareness to enquiry?
Yes
No
Not sure
Not applicable
Did you budget campaign spend based on reach & conversion targets?
Yes
No
Not sure
Not applicable
Did you support the campaign with remarketing tactics?
Yes
No
Not sure
Not applicable
Was the creative execution fresh & engaging to your audience?
Yes
No
Not sure
Not applicable
Was the offer & benefit clear in the messaging?
Yes
No
Not sure
Not applicable
Did you include a call to action for your campaign?
Yes
No
Not sure
Not applicable
Did you check for leakage points in your campaign engagement along your funnel before launch?
Yes
No
Not sure
Not applicable
Did you challege/AB test your creative and messaging?
Yes
No
Not sure
Not applicable
Did you attempt to adjust or optimise your campaign results during the campaign?
Yes
No
Not sure
Not applicable
Were competitors running campaigns at the same time?
Yes
No
Not sure
Not applicable
Did you allow multiple points of engagement with your audience through the campaign funnel?
Yes
No
Not sure
Not applicable
Did someone attempt to further engage your audience within 24hrs of initial enquiry?
Yes
No
Not sure
Not applicable
Did you measure each stage of your funnel for conversion rates?
Yes
No
Not sure
Not applicable
3.
What channels did your campaign execute on?
Adwords
Social Media
TV/Radio
Press/Magazine
Direct mail/eDM
Outdoor advertising
Unaddressed mail/inserts
Trade show event
Banner ad
Cinema
Other (please specify)
4.
Did you have a 3rd party endorsement of your offer?
Partner endorsement
Celebrity endorsement
Paid influencer
Association
Customer testimonials/endorsement
Other (please specify)
5.
How long has your campaign been running for or was it in market for?
6.
Upload an image or screenshot of your primary campaign creative if available
Choose File
No file chosen
7.
Upload any additional creative or image you wish to be checked
Choose File
No file chosen
8.
Insert your campaign landing page if applicable
9.
How did you measure campaign success? (tick all that apply)
Return on investment
Return on advertising spend
Traffic or views
Number of enquiries
Number of conversions
10.
Is your campaign active or likely to run again in the future?
Yes
No
Not sure
11.
Is there any other information you would like to share about the campaign for review?
Thanks for your information. Our team will need around 5 working days to review your campaign and then will be back in touch with their recommendations for how you can make it better.
