Max Campaign Effectiveness Assessment

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* 1. Please give details for the report recipient & business

Name *

Company Name *

Web Address

Your role

City/Town *

Email Address *

Phone Number

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* 2. Please answer the following

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* 3. What channels did your campaign execute on?

Adwords

Social Media

TV/Radio

Press/Magazine

Direct mail/eDM

Outdoor advertising

Unaddressed mail/inserts

Trade show event

Banner ad

Cinema

Other (please specify)

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* 4. Did you have a 3rd party endorsement of your offer?

Partner endorsement

Celebrity endorsement

Paid influencer

Association

Customer testimonials/endorsement

Other (please specify)

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* 5. How long has your campaign been running for or was it in market for?

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* 6. Upload an image or screenshot of your primary campaign creative if available

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.

Choose File

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* 7. Upload any additional creative or image you wish to be checked

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.

Choose File

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* 8. Insert your campaign landing page if applicable

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* 9. How did you measure campaign success? (tick all that apply)

Return on investment

Return on advertising spend

Traffic or views

Number of enquiries

Number of conversions

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* 10. Is your campaign active or likely to run again in the future?

Yes

Not sure

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* 11. Is there any other information you would like to share about the campaign for review?

Thanks for your information. Our team will need around 5 working days to review your campaign and then will be back in touch with their recommendations for how you can make it better.

	Yes	No	Not sure	Not applicable
Did you set clear success metrics for the campaign before starting?	Did you set clear success metrics for the campaign before starting? Yes	Did you set clear success metrics for the campaign before starting? No	Did you set clear success metrics for the campaign before starting? Not sure	Did you set clear success metrics for the campaign before starting? Not applicable
Did you clearly identify the campaign audience?	Did you clearly identify the campaign audience? Yes	Did you clearly identify the campaign audience? No	Did you clearly identify the campaign audience? Not sure	Did you clearly identify the campaign audience? Not applicable
Were any insights or research metrics used to inform the campaign?	Were any insights or research metrics used to inform the campaign? Yes	Were any insights or research metrics used to inform the campaign? No	Were any insights or research metrics used to inform the campaign? Not sure	Were any insights or research metrics used to inform the campaign? Not applicable
Did you use Neilson data or other audience metrics to choose your channels?	Did you use Neilson data or other audience metrics to choose your channels? Yes	Did you use Neilson data or other audience metrics to choose your channels? No	Did you use Neilson data or other audience metrics to choose your channels? Not sure	Did you use Neilson data or other audience metrics to choose your channels? Not applicable
Did a specialist marketer/company assist you with this campaign?	Did a specialist marketer/company assist you with this campaign? Yes	Did a specialist marketer/company assist you with this campaign? No	Did a specialist marketer/company assist you with this campaign? Not sure	Did a specialist marketer/company assist you with this campaign? Not applicable
Did you work with a media partner on this campaign?	Did you work with a media partner on this campaign? Yes	Did you work with a media partner on this campaign? No	Did you work with a media partner on this campaign? Not sure	Did you work with a media partner on this campaign? Not applicable
Was your target audience already familiar with your brand prior to launch?	Was your target audience already familiar with your brand prior to launch? Yes	Was your target audience already familiar with your brand prior to launch? No	Was your target audience already familiar with your brand prior to launch? Not sure	Was your target audience already familiar with your brand prior to launch? Not applicable
Was your audience familiar with your product or service prior to launch?	Was your audience familiar with your product or service prior to launch? Yes	Was your audience familiar with your product or service prior to launch? No	Was your audience familiar with your product or service prior to launch? Not sure	Was your audience familiar with your product or service prior to launch? Not applicable
Did you select campaign channels based on known or assumed audience preferences?	Did you select campaign channels based on known or assumed audience preferences? Yes	Did you select campaign channels based on known or assumed audience preferences? No	Did you select campaign channels based on known or assumed audience preferences? Not sure	Did you select campaign channels based on known or assumed audience preferences? Not applicable
Did you plan the campaign funnel from awareness to enquiry?	Did you plan the campaign funnel from awareness to enquiry? Yes	Did you plan the campaign funnel from awareness to enquiry? No	Did you plan the campaign funnel from awareness to enquiry? Not sure	Did you plan the campaign funnel from awareness to enquiry? Not applicable
Did you budget campaign spend based on reach & conversion targets?	Did you budget campaign spend based on reach & conversion targets? Yes	Did you budget campaign spend based on reach & conversion targets? No	Did you budget campaign spend based on reach & conversion targets? Not sure	Did you budget campaign spend based on reach & conversion targets? Not applicable
Did you support the campaign with remarketing tactics?	Did you support the campaign with remarketing tactics? Yes	Did you support the campaign with remarketing tactics? No	Did you support the campaign with remarketing tactics? Not sure	Did you support the campaign with remarketing tactics? Not applicable
Was the creative execution fresh & engaging to your audience?	Was the creative execution fresh & engaging to your audience? Yes	Was the creative execution fresh & engaging to your audience? No	Was the creative execution fresh & engaging to your audience? Not sure	Was the creative execution fresh & engaging to your audience? Not applicable
Was the offer & benefit clear in the messaging?	Was the offer & benefit clear in the messaging? Yes	Was the offer & benefit clear in the messaging? No	Was the offer & benefit clear in the messaging? Not sure	Was the offer & benefit clear in the messaging? Not applicable
Did you include a call to action for your campaign?	Did you include a call to action for your campaign? Yes	Did you include a call to action for your campaign? No	Did you include a call to action for your campaign? Not sure	Did you include a call to action for your campaign? Not applicable
Did you check for leakage points in your campaign engagement along your funnel before launch?	Did you check for leakage points in your campaign engagement along your funnel before launch? Yes	Did you check for leakage points in your campaign engagement along your funnel before launch? No	Did you check for leakage points in your campaign engagement along your funnel before launch? Not sure	Did you check for leakage points in your campaign engagement along your funnel before launch? Not applicable
Did you challege/AB test your creative and messaging?	Did you challege/AB test your creative and messaging? Yes	Did you challege/AB test your creative and messaging? No	Did you challege/AB test your creative and messaging? Not sure	Did you challege/AB test your creative and messaging? Not applicable
Did you attempt to adjust or optimise your campaign results during the campaign?	Did you attempt to adjust or optimise your campaign results during the campaign? Yes	Did you attempt to adjust or optimise your campaign results during the campaign? No	Did you attempt to adjust or optimise your campaign results during the campaign? Not sure	Did you attempt to adjust or optimise your campaign results during the campaign? Not applicable
Were competitors running campaigns at the same time?	Were competitors running campaigns at the same time? Yes	Were competitors running campaigns at the same time? No	Were competitors running campaigns at the same time? Not sure	Were competitors running campaigns at the same time? Not applicable
Did you allow multiple points of engagement with your audience through the campaign funnel?	Did you allow multiple points of engagement with your audience through the campaign funnel? Yes	Did you allow multiple points of engagement with your audience through the campaign funnel? No	Did you allow multiple points of engagement with your audience through the campaign funnel? Not sure	Did you allow multiple points of engagement with your audience through the campaign funnel? Not applicable
Did someone attempt to further engage your audience within 24hrs of initial enquiry?	Did someone attempt to further engage your audience within 24hrs of initial enquiry? Yes	Did someone attempt to further engage your audience within 24hrs of initial enquiry? No	Did someone attempt to further engage your audience within 24hrs of initial enquiry? Not sure	Did someone attempt to further engage your audience within 24hrs of initial enquiry? Not applicable
Did you measure each stage of your funnel for conversion rates?	Did you measure each stage of your funnel for conversion rates? Yes	Did you measure each stage of your funnel for conversion rates? No	Did you measure each stage of your funnel for conversion rates? Not sure	Did you measure each stage of your funnel for conversion rates? Not applicable