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1. Please provide the following information so that we may contact you:

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2. Are you a current citizen of the USA living in the United States? (ID may be requested)

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3. What is your age?

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4. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of businesses?

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5. With which gender do you most identify with?

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6. Which of the following best describes your total annual household income?

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7. Which best describes your employment status?

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8. What is your Occupation & Industry in which you work?

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9. What is your race?

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10. What is the highest level of education you have completed?

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11. Which of the following statements best describes your current relationship status?

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12. How many children live in your household, if any?

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13. Which of the following pets, if any, do you currently own?

Select all that apply....

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14. How many dogs do you currently own?

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15. Please tell me which statement best describes you.

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16. How old is/are your dog(s)?

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17. What is/are the breed(s) of your dog(s)?

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18. Approximately how much do/does your dog(s) weigh?

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19. If your dog is female, is she pregnant?

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20. Is/are your dog(s) a foster?

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21. Thinking specifically about your dog, do they have any allergies, diseases, digestive problems or specific dietary needs that mean they have to have a special diet?

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22. How long have you had your dog(s)?

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23. Which of the following types of products, if any, have you personally bought and given to your dog in the past 3 months?

Select all that apply...

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24. Who in your household is responsible for the purchase of dog treats for your dog(s)?

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25. Who in your household is responsible for deciding which brand of dog treats to buy for your dog?

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26. What types of treats have you ever bought and given to your dog?

Select all that apply...

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27. And thinking again about those types of treats that you have purchased for your dog, please tell me how long ago you purchased each.....

  Never purchased Purchased past 3 months Purchased 3-6 months ago Purchased 6-12 months ago Purchased more than 12 months ago
Animal Parts
Soft & Chewy
Longer Lasting Chews
Biscuit/Crunchy Treats

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28. When it comes to treats, which statement best describes you?

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29. How often do you give your dog treats?

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30. Which of the following best describes how you choose which dog treats to buy?

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31. Which stores have you purchased dog treats/snacks for your dog(s) in the past 3 months?

Select all that apply...

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32. Which of the following BRANDS of dog treats are you AWARE OF?

Select all that apply.....

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33. Which of the following BRANDS of dog treats have you EVER purchased for your dog(s)?

Select all that apply.....

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34. Which of the following BRANDS of dog treats have you purchased in the last 3 months?

Select all that apply.....

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35. Is there any brand of dog treats you would NEVER consider purchasing in the future?

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36. For each statement below, on a scale from 1 to 5, where 5 means Strongly Agree, and 1 means Strongly Disagree, please tell me how much you agree or disagree with each of the statements.

  5-Strongly agree 4-Agree 3-Neutral 2-Disagree 1-Strongly disagree
A. I’m always looking for a way to bond with my dog.
B. I have a spiritual connection with my dog.
C. The contentment of my dog is as important as my own.
D. My dog is critical for my well-being, I almost feel lost without him/her.
E. My dog teaches me as much as I teach him/her.
F. I want to understand how my dog thinks and feels and adapt to him/her.

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37. For each statement below, on a scale from 1 to 5, where 5 means Strongly Agree, and 1 means Strongly Disagree, please tell me how much you agree or disagree with each of the statements.

  5-Strongly agree 4-Agree 3-Neutral 2-Disagree 1-Strongly disagree
I see treats as an opportunity to connect with my dog.
I need my dog’s food to be nutritious and also give them energy and the ability to live his/her best life.
Treats are a way I demonstrate my deep appreciation for who my dog is to me.

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38. My next question is a bit different. Please respond with whatever comes to mind. If you had to describe your dog not as a pet, but as a specific 'character' or 'presence' in your life, how would you describe the emotional space they fill? Please share a specific moment or routine that captures your bond...

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39. When thinking about engaging with new people, which of the following statements best describes you when you are around new people or a group of those you do not know?

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40. And now on a different subject, which one of the following statements best fits your view of advertising?

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41. Do you have access to a computer or laptop with a working webcam and high-speed internet access?

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42. During your discussion, it is recommended that you use a headset or earbuds that include a microphone. Please let us know if you currently have a headset or earbuds?

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43. Which Dates/Times would you be available for the 90-minute online group?

*Please note: Times are in Eastern Time Zone!

Select all that apply....

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