2013 Mining Marketing Survey - Mining Companies

Question Title

* 1. When considering media channels...

	1 - What options are you planning to use in 2013?	2 - Where are you planning to increase your budget allocation?	3 - Where are you planning to reduce your budget allocation?
Online advertising – content marketing	Online advertising – content marketing 1 - What options are you planning to use in 2013?	Online advertising – content marketing 2 - Where are you planning to increase your budget allocation?	Online advertising – content marketing 3 - Where are you planning to reduce your budget allocation?
Online advertising – banner ads	Online advertising – banner ads 1 - What options are you planning to use in 2013?	Online advertising – banner ads 2 - Where are you planning to increase your budget allocation?	Online advertising – banner ads 3 - Where are you planning to reduce your budget allocation?
Mobile advertising	Mobile advertising 1 - What options are you planning to use in 2013?	Mobile advertising 2 - Where are you planning to increase your budget allocation?	Mobile advertising 3 - Where are you planning to reduce your budget allocation?
House list email advertising	House list email advertising 1 - What options are you planning to use in 2013?	House list email advertising 2 - Where are you planning to increase your budget allocation?	House list email advertising 3 - Where are you planning to reduce your budget allocation?
Ads in third party newsletters	Ads in third party newsletters 1 - What options are you planning to use in 2013?	Ads in third party newsletters 2 - Where are you planning to increase your budget allocation?	Ads in third party newsletters 3 - Where are you planning to reduce your budget allocation?
Company website	Company website 1 - What options are you planning to use in 2013?	Company website 2 - Where are you planning to increase your budget allocation?	Company website 3 - Where are you planning to reduce your budget allocation?
SEO	SEO 1 - What options are you planning to use in 2013?	SEO 2 - Where are you planning to increase your budget allocation?	SEO 3 - Where are you planning to reduce your budget allocation?
Blogs	Blogs 1 - What options are you planning to use in 2013?	Blogs 2 - Where are you planning to increase your budget allocation?	Blogs 3 - Where are you planning to reduce your budget allocation?
Paid search (PPC)	Paid search (PPC) 1 - What options are you planning to use in 2013?	Paid search (PPC) 2 - Where are you planning to increase your budget allocation?	Paid search (PPC) 3 - Where are you planning to reduce your budget allocation?
Social media	Social media 1 - What options are you planning to use in 2013?	Social media 2 - Where are you planning to increase your budget allocation?	Social media 3 - Where are you planning to reduce your budget allocation?
Videos	Videos 1 - What options are you planning to use in 2013?	Videos 2 - Where are you planning to increase your budget allocation?	Videos 3 - Where are you planning to reduce your budget allocation?
Podcasts	Podcasts 1 - What options are you planning to use in 2013?	Podcasts 2 - Where are you planning to increase your budget allocation?	Podcasts 3 - Where are you planning to reduce your budget allocation?
Webinars	Webinars 1 - What options are you planning to use in 2013?	Webinars 2 - Where are you planning to increase your budget allocation?	Webinars 3 - Where are you planning to reduce your budget allocation?
Direct mail	Direct mail 1 - What options are you planning to use in 2013?	Direct mail 2 - Where are you planning to increase your budget allocation?	Direct mail 3 - Where are you planning to reduce your budget allocation?
Print advertising	Print advertising 1 - What options are you planning to use in 2013?	Print advertising 2 - Where are you planning to increase your budget allocation?	Print advertising 3 - Where are you planning to reduce your budget allocation?
Inserts	Inserts 1 - What options are you planning to use in 2013?	Inserts 2 - Where are you planning to increase your budget allocation?	Inserts 3 - Where are you planning to reduce your budget allocation?
Event sponsorship	Event sponsorship 1 - What options are you planning to use in 2013?	Event sponsorship 2 - Where are you planning to increase your budget allocation?	Event sponsorship 3 - Where are you planning to reduce your budget allocation?
Exhibitions/ trade shows	Exhibitions/ trade shows 1 - What options are you planning to use in 2013?	Exhibitions/ trade shows 2 - Where are you planning to increase your budget allocation?	Exhibitions/ trade shows 3 - Where are you planning to reduce your budget allocation?
Television	Television 1 - What options are you planning to use in 2013?	Television 2 - Where are you planning to increase your budget allocation?	Television 3 - Where are you planning to reduce your budget allocation?
Radio	Radio 1 - What options are you planning to use in 2013?	Radio 2 - Where are you planning to increase your budget allocation?	Radio 3 - Where are you planning to reduce your budget allocation?
Community and charity	Community and charity 1 - What options are you planning to use in 2013?	Community and charity 2 - Where are you planning to increase your budget allocation?	Community and charity 3 - Where are you planning to reduce your budget allocation?
Marketing agency	Marketing agency 1 - What options are you planning to use in 2013?	Marketing agency 2 - Where are you planning to increase your budget allocation?	Marketing agency 3 - Where are you planning to reduce your budget allocation?
Public relations	Public relations 1 - What options are you planning to use in 2013?	Public relations 2 - Where are you planning to increase your budget allocation?	Public relations 3 - Where are you planning to reduce your budget allocation?

Question Title

* 2. Please rank where the majority of your budget will be spent (top 5)

	1	2	3	4	5
Online advertising – content marketing	Online advertising – content marketing 1	Online advertising – content marketing 2	Online advertising – content marketing 3	Online advertising – content marketing 4	Online advertising – content marketing 5
Online advertising – banner ads	Online advertising – banner ads 1	Online advertising – banner ads 2	Online advertising – banner ads 3	Online advertising – banner ads 4	Online advertising – banner ads 5
Mobile advertising	Mobile advertising 1	Mobile advertising 2	Mobile advertising 3	Mobile advertising 4	Mobile advertising 5
House list email advertising	House list email advertising 1	House list email advertising 2	House list email advertising 3	House list email advertising 4	House list email advertising 5
Ads in third party newsletters	Ads in third party newsletters 1	Ads in third party newsletters 2	Ads in third party newsletters 3	Ads in third party newsletters 4	Ads in third party newsletters 5
Company website	Company website 1	Company website 2	Company website 3	Company website 4	Company website 5
SEO	SEO 1	SEO 2	SEO 3	SEO 4	SEO 5
Blogs	Blogs 1	Blogs 2	Blogs 3	Blogs 4	Blogs 5
Paid search (PPC)	Paid search (PPC) 1	Paid search (PPC) 2	Paid search (PPC) 3	Paid search (PPC) 4	Paid search (PPC) 5
Social media	Social media 1	Social media 2	Social media 3	Social media 4	Social media 5
Videos	Videos 1	Videos 2	Videos 3	Videos 4	Videos 5
Podcasts	Podcasts 1	Podcasts 2	Podcasts 3	Podcasts 4	Podcasts 5
Webinars	Webinars 1	Webinars 2	Webinars 3	Webinars 4	Webinars 5
Direct mail	Direct mail 1	Direct mail 2	Direct mail 3	Direct mail 4	Direct mail 5
Print advertising	Print advertising 1	Print advertising 2	Print advertising 3	Print advertising 4	Print advertising 5
Inserts	Inserts 1	Inserts 2	Inserts 3	Inserts 4	Inserts 5
Event sponsorship	Event sponsorship 1	Event sponsorship 2	Event sponsorship 3	Event sponsorship 4	Event sponsorship 5
Exhibitions/ trade shows	Exhibitions/ trade shows 1	Exhibitions/ trade shows 2	Exhibitions/ trade shows 3	Exhibitions/ trade shows 4	Exhibitions/ trade shows 5
Television	Television 1	Television 2	Television 3	Television 4	Television 5
Radio	Radio 1	Radio 2	Radio 3	Radio 4	Radio 5
Community and charity	Community and charity 1	Community and charity 2	Community and charity 3	Community and charity 4	Community and charity 5
Marketing agency	Marketing agency 1	Marketing agency 2	Marketing agency 3	Marketing agency 4	Marketing agency 5
Public relations	Public relations 1	Public relations 2	Public relations 3	Public relations 4	Public relations 5

Question Title

* 3. How would you rank your top 5 marketing objectives for 2013?

	1	2	3	4	5
Brand awareness	Brand awareness 1	Brand awareness 2	Brand awareness 3	Brand awareness 4	Brand awareness 5
Product awareness	Product awareness 1	Product awareness 2	Product awareness 3	Product awareness 4	Product awareness 5
Increase brand reputation	Increase brand reputation 1	Increase brand reputation 2	Increase brand reputation 3	Increase brand reputation 4	Increase brand reputation 5
Community engagement	Community engagement 1	Community engagement 2	Community engagement 3	Community engagement 4	Community engagement 5
Market research	Market research 1	Market research 2	Market research 3	Market research 4	Market research 5
Increase website traffic	Increase website traffic 1	Increase website traffic 2	Increase website traffic 3	Increase website traffic 4	Increase website traffic 5
Improve customer relations	Improve customer relations 1	Improve customer relations 2	Improve customer relations 3	Improve customer relations 4	Improve customer relations 5
Improve search engine ranking	Improve search engine ranking 1	Improve search engine ranking 2	Improve search engine ranking 3	Improve search engine ranking 4	Improve search engine ranking 5

Question Title

* 4. Please select your best source of leads in 2012

Online advertising – content marketing

Online advertising – banner ads

Mobile advertising

House list email advertising

Ads in third party newsletters

Company website

SEO

Blogs

Paid search (PPC)

Social media

Videos

Podcasts

Webinars

Direct mail

Print advertising

Inserts

Event sponsorship

Exhibitions/ trade shows

Television

Radio

Community and charity

Marketing agency

Public relations

I don't know

Question Title

* 5. What is your approximate marketing budget for 2013?

Under $50,000

$50,000 to $200,000

$201,000 to $ 500,000

$ 500,000 to $1,000,000

Over $1 million

Over $5 million

Question Title

* 6. What market are you promoting to?

Canada and USA

Latin America

Europe

Africa

Asia

Australia

Global

Question Title

* 7. Where is your company located?

Canada and USA

Latin America

Europe

Africa

Asia

Australia

Global

Question Title

* 8. How many employees work for your company?

Up to 100

101 to 500

501 to 5,000

5,000 to 10,000

10,000 to 50,000

Over 50,000

Question Title

* 9. What is your job title?

Marketing Executive

Communications Executive

Sales Executive

CEO, COO

Other (please specify)

Question Title

* 10. Have you advertised with InfoMine in the past?

Yes