* 1. What is the first the reason you think of for purchasing a specific type of chocolate?

* 2. Are health benefits important to you when purchasing a specific type of chocolate?

* 3. Would you prefer to buy a more expensive piece of chocolate if you knew the health benefits of it were greater than that of a cheaper type of chocolate?

* 4. Does Advertising have an effect on the type of chocolate you buy?

* 5. Are you influenced by what the media says about sweet snacks?

* 6. Is where the chocolate is made an important factor in your decision?

* 7. Is the percentage of Cocoa Bean a factor in your decision, and where that Cocoa Bean is from?

* 8. Does your childhood memories of a specific chocolate influence your purchase?

* 9. Is the design of the chocolate important?

* 10. Do you prefer snack bags or chocolate bars?

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