Clothing Survey Dear respondent Please spare a few minutes to respond to this survey. Your valuable contribution to this research will be highly appreciated. Imagine that you wish to buy a jacket for yourself. Think about a clothing brand from where you will consider to buy the jacket. Question Title * 1. Please specify the name of the brand: (Required.) Question Title * 2. Please specify how much you are willing to spend on the jacket: (Required.) Question Title * 3. Please respond to the following statements, based on your beliefs about the brand, before buying the jacket: (Required.) 1Strongly Disagree 2Disagree 3Somewhat Disagree 4Neutral 5Somewhat Agree 6Agree 7Strongly Agree The brand is honest: The brand is honest: 1Strongly Disagree The brand is honest: 2Disagree The brand is honest: 3Somewhat Disagree The brand is honest: 4Neutral The brand is honest: 5Somewhat Agree The brand is honest: 6Agree The brand is honest: 7Strongly Agree The brand is reliable: The brand is reliable: 1Strongly Disagree The brand is reliable: 2Disagree The brand is reliable: 3Somewhat Disagree The brand is reliable: 4Neutral The brand is reliable: 5Somewhat Agree The brand is reliable: 6Agree The brand is reliable: 7Strongly Agree I can always trust the brand: I can always trust the brand: 1Strongly Disagree I can always trust the brand: 2Disagree I can always trust the brand: 3Somewhat Disagree I can always trust the brand: 4Neutral I can always trust the brand: 5Somewhat Agree I can always trust the brand: 6Agree I can always trust the brand: 7Strongly Agree I can count on the brand for my clothing needs: I can count on the brand for my clothing needs: 1Strongly Disagree I can count on the brand for my clothing needs: 2Disagree I can count on the brand for my clothing needs: 3Somewhat Disagree I can count on the brand for my clothing needs: 4Neutral I can count on the brand for my clothing needs: 5Somewhat Agree I can count on the brand for my clothing needs: 6Agree I can count on the brand for my clothing needs: 7Strongly Agree The brand is very competent: The brand is very competent: 1Strongly Disagree The brand is very competent: 2Disagree The brand is very competent: 3Somewhat Disagree The brand is very competent: 4Neutral The brand is very competent: 5Somewhat Agree The brand is very competent: 6Agree The brand is very competent: 7Strongly Agree The brand always meets my expectations: The brand always meets my expectations: 1Strongly Disagree The brand always meets my expectations: 2Disagree The brand always meets my expectations: 3Somewhat Disagree The brand always meets my expectations: 4Neutral The brand always meets my expectations: 5Somewhat Agree The brand always meets my expectations: 6Agree The brand always meets my expectations: 7Strongly Agree Question Title * 4. Please respond to the following statements, based on your attitude towards the brand, before buying the jacket: (Required.) 1Strongly Disagree 2Disagree 3Somewhat Disagree 4Neutral 5Somewhat Agree 6Agree 7Strongly Agree Compared to other brands of clothing, my brand is of very high quality: Compared to other brands of clothing, my brand is of very high quality: 1Strongly Disagree Compared to other brands of clothing, my brand is of very high quality: 2Disagree Compared to other brands of clothing, my brand is of very high quality: 3Somewhat Disagree Compared to other brands of clothing, my brand is of very high quality: 4Neutral Compared to other brands of clothing, my brand is of very high quality: 5Somewhat Agree Compared to other brands of clothing, my brand is of very high quality: 6Agree Compared to other brands of clothing, my brand is of very high quality: 7Strongly Agree I am willing to pay a higher price for my brand than for other brands of clothing: I am willing to pay a higher price for my brand than for other brands of clothing: 1Strongly Disagree I am willing to pay a higher price for my brand than for other brands of clothing: 2Disagree I am willing to pay a higher price for my brand than for other brands of clothing: 3Somewhat Disagree I am willing to pay a higher price for my brand than for other brands of clothing: 4Neutral I am willing to pay a higher price for my brand than for other brands of clothing: 5Somewhat Agree I am willing to pay a higher price for my brand than for other brands of clothing: 6Agree I am willing to pay a higher price for my brand than for other brands of clothing: 7Strongly Agree What I get from my brand is worth the cost: What I get from my brand is worth the cost: 1Strongly Disagree What I get from my brand is worth the cost: 2Disagree What I get from my brand is worth the cost: 3Somewhat Disagree What I get from my brand is worth the cost: 4Neutral What I get from my brand is worth the cost: 5Somewhat Agree What I get from my brand is worth the cost: 6Agree What I get from my brand is worth the cost: 7Strongly Agree My brand really stands out from other brands of clothing: My brand really stands out from other brands of clothing: 1Strongly Disagree My brand really stands out from other brands of clothing: 2Disagree My brand really stands out from other brands of clothing: 3Somewhat Disagree My brand really stands out from other brands of clothing: 4Neutral My brand really stands out from other brands of clothing: 5Somewhat Agree My brand really stands out from other brands of clothing: 6Agree My brand really stands out from other brands of clothing: 7Strongly Agree Question Title * 5. Please respond to the following statements, based on your intentions towards the brand, before buying the jacket: (Required.) 1Strongly Disagree 2Disagree 3Somewhat Disagree 4Neutral 5Somewhat Agree 6Agree 7Strongly Agree I will continue to use my brand for my clothing needs: I will continue to use my brand for my clothing needs: 1Strongly Disagree I will continue to use my brand for my clothing needs: 2Disagree I will continue to use my brand for my clothing needs: 3Somewhat Disagree I will continue to use my brand for my clothing needs: 4Neutral I will continue to use my brand for my clothing needs: 5Somewhat Agree I will continue to use my brand for my clothing needs: 6Agree I will continue to use my brand for my clothing needs: 7Strongly Agree I will purchase from my brand in the future: I will purchase from my brand in the future: 1Strongly Disagree I will purchase from my brand in the future: 2Disagree I will purchase from my brand in the future: 3Somewhat Disagree I will purchase from my brand in the future: 4Neutral I will purchase from my brand in the future: 5Somewhat Agree I will purchase from my brand in the future: 6Agree I will purchase from my brand in the future: 7Strongly Agree I will buy the jacket from my brand: I will buy the jacket from my brand: 1Strongly Disagree I will buy the jacket from my brand: 2Disagree I will buy the jacket from my brand: 3Somewhat Disagree I will buy the jacket from my brand: 4Neutral I will buy the jacket from my brand: 5Somewhat Agree I will buy the jacket from my brand: 6Agree I will buy the jacket from my brand: 7Strongly Agree Question Title * 6. How likely are you to purchase from your brand in the future? (Required.) 1Very Unlikely 2Unlikely 3Somewhat Unlikely 4Neutral 5Somewhat Likely 6Likely 7Very Likely 1Very Unlikely 2Unlikely 3Somewhat Unlikely 4Neutral 5Somewhat Likely 6Likely 7Very Likely Question Title * 7. Please respond to the following statements, based on your feelings for the brand, before buying the jacket: (Required.) 1Strongly Disagree 2Disagree 3Somewhat Disagree 4Neutral 5Somewhat Agree 6Agree 7Strongly Agree I would recommend my brand to the friends: I would recommend my brand to the friends: 1Strongly Disagree I would recommend my brand to the friends: 2Disagree I would recommend my brand to the friends: 3Somewhat Disagree I would recommend my brand to the friends: 4Neutral I would recommend my brand to the friends: 5Somewhat Agree I would recommend my brand to the friends: 6Agree I would recommend my brand to the friends: 7Strongly Agree I will make sure that others know that I am buying from my brand: I will make sure that others know that I am buying from my brand: 1Strongly Disagree I will make sure that others know that I am buying from my brand: 2Disagree I will make sure that others know that I am buying from my brand: 3Somewhat Disagree I will make sure that others know that I am buying from my brand: 4Neutral I will make sure that others know that I am buying from my brand: 5Somewhat Agree I will make sure that others know that I am buying from my brand: 6Agree I will make sure that others know that I am buying from my brand: 7Strongly Agree If my friends are looking for clothes, I would tell them to try my brand: If my friends are looking for clothes, I would tell them to try my brand: 1Strongly Disagree If my friends are looking for clothes, I would tell them to try my brand: 2Disagree If my friends are looking for clothes, I would tell them to try my brand: 3Somewhat Disagree If my friends are looking for clothes, I would tell them to try my brand: 4Neutral If my friends are looking for clothes, I would tell them to try my brand: 5Somewhat Agree If my friends are looking for clothes, I would tell them to try my brand: 6Agree If my friends are looking for clothes, I would tell them to try my brand: 7Strongly Agree I will spread positive word of mouth about my brand: I will spread positive word of mouth about my brand: 1Strongly Disagree I will spread positive word of mouth about my brand: 2Disagree I will spread positive word of mouth about my brand: 3Somewhat Disagree I will spread positive word of mouth about my brand: 4Neutral I will spread positive word of mouth about my brand: 5Somewhat Agree I will spread positive word of mouth about my brand: 6Agree I will spread positive word of mouth about my brand: 7Strongly Agree Question Title * 8. Have you experienced any problems with your brand in the past? (Required.) Yes No 17% of survey complete. Next