STREET & UNIVERSITY ACTIVATION Cost Centre 7002

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Contact Details

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Which activity were you at? (Required.)

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Name the location you were at (Required.)

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Town/Cty  (Required.)

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Date of Activation (Required.)

Date

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Time of Activation (Required.)

Time
Time

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Average Age of people you were engaging with

0 Years 50 Years 100Years
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i We adjusted the number you entered based on the slider’s scale.

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What percentage of the people you spoke to were women?

0% 50% 100%
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i We adjusted the number you entered based on the slider’s scale.

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How busy was the pedestrian or activation you were working at?

Very Quiet Steady Flat out like Christmas
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i We adjusted the number you entered based on the slider’s scale.

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How Many Sachets of MOCCONA LIQUID ESPESSO did you distribute (Required.)

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FLAVOUR PERFORMANCE - Please report: University Wet Sampling Only

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Please provide common feedback from people you handed samples to

Please capture five genuine consumer comments.

We want to understand:

Taste feedback
  • Reaction to the Liquid Espresso
  • Purchase intent
  • Consumer understanding of the product
  • General brand perception
Please include comments such as:
  • “Didn’t expect it to taste this good.”
  • “Would use this after the gym.”
  • “Great for busy mornings.”
  • “I’d drink this iced.”
  • “Didn’t realise Moccona made products like this.”
Both positive and constructive feedback are valuable. (Required.)

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General feedback on the activation and how it went?

We want your honest feedback.
  • What worked well
  • What could improve
  • Which messaging connected best
  • What consumers reacted strongest to
  • Suggested improvements
  • Operational challenges
  • Product feedback from your perspective
Your feedback helps improve future activations. (Required.)

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