Business Insider's reporting on the public relations industry

We want your opinion.

As we plan our coverage for the year ahead, we want to hear about what coverage you find most useful. All answers are anonymous.

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* 1. What is the biggest challenge facing you as a PR professional and your company?

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* 2. What topics within the PR industry are you most interested in reading about?

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* 3. Which companies and people in the PR industry are you most interested in and why?

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* 4. How else can we broaden or improve our coverage?