COVID-19

The Impact of COVID-19 On Better Jewelry Stores

Dear Jeweler,

The Centurion Newsletter is conducting a survey to gauge how the COVID-19 pandemic is impacting the upscale fine jewelry sector in terms of business and jeweler sentiment for the future. This information will help all better jewelers deal with these unprecedented and frightening times. All answers will be kept confidential and results reported only in the aggregate.

Because some of the information may be sensitive, we understand if you would rather not supply your name or store name, but we do ask that you please supply your state so that we can track trends by region.

Thank you very much for your participation!

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* 1. Your name and store name (optional), state (please supply)

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* 2. Is your physical store open for business?

Yes, we're open as usual

Yes, but with reduced hours

Yes, by appointment only

No, our physical location is not open at all

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* 3. Is your community under lockdown or stay-home orders? If your physical store is closed, how long has it been closed? How long do you expect it to remain closed?

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* 4. If you are closed or have reduced hours, are you still paying your staff?

Continuing full salaries and benefits indefinitely

Paying for now but will reassess as situation unfolds

Paying reduced salaries or benefits

Furloughed staff with expectation to rehire

Laid off staff with no expectations to rehire

Other (please specify)

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* 5. How has business been since the COVID-19 crisis unfolded?

Better than it normally would have been this time of year

About the same as it normally would have been

Dramatically lower than it normally would have been

Other (please specify)

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* 6. How are you conducting business now? Check all that apply.

Dramatic increase in online business

Somewhat increased online business

Via text, FaceTime, videoconferencing

Phone calls

Social media marketing and/or sales

Deliver orders to client's home

Ship orders to clients

Other (please specify)

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* 7. Have you noticed any shifts in the kind or category of business you're doing since the crisis began (i.e. more bridal, more small pick-me-ups, etc.)

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* 8. How confident are you that business will rebound as soon as this crisis is over?

Extremely confident: expecting great pent-up demand right away

Somewhat confident: business will come back, but not immediately

Don't know

Not so confident: expect it will take a year or more for business to rebound

Not at all confident: I think people are underestimating the potential change in the economy

Other (please specify)

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* 9. How confident are you about your business's ability to survive this crisis?

Extremely confident: We have excellent financial reserves and are well positioned to survive even a prolonged situation

Somewhat confident: We have enough cushion to survive a short-term crisis but not if it's prolonged into Q3

Not confident

Other (please specify)

COVID-19

The Impact of COVID-19 On Better Jewelry Stores

Question Title

* 1. Your name and store name (optional), state (please supply)

Question Title

* 2. Is your physical store open for business?

Question Title

* 3. Is your community under lockdown or stay-home orders? If your physical store is closed, how long has it been closed? How long do you expect it to remain closed?

Question Title

* 4. If you are closed or have reduced hours, are you still paying your staff?

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* 5. How has business been since the COVID-19 crisis unfolded?

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* 6. How are you conducting business now? Check all that apply.

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* 7. Have you noticed any shifts in the kind or category of business you're doing since the crisis began (i.e. more bridal, more small pick-me-ups, etc.)

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* 8. How confident are you that business will rebound as soon as this crisis is over?

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* 9. How confident are you about your business's ability to survive this crisis?

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* 10. If you were starting to think about retirement, will this crisis change your plans and if so, how?