To raise the visibility of Springfield as a great place to live and do business, Fairfax County is developing concepts for new “gateway” entrance signs. We are seeking community feedback on preliminary design concepts that would apply the "diamond" logo, which was developed previously for Springfield, and will be used in future community branding efforts. Below are four gateway sign design options, (A: Simple, B: Graphic, C: Artful and D: Whimsical). Within each design option, you will also see several variations, depending on whether the application is to a narrow space, a wide space, or an overpass.

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* 1. In what area do you live in and/or work?

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Please review the four design menus below.

Option A:  Simple
This design represents a traditional possibility for Springfield. Using the Springfield logo as an icon, the design highlights the logo so that visitors driving by can recognize it from far distances.

Please review the four design menus below.<br><br><strong>Option A: </strong> <strong>Simple</strong><br>This design represents a traditional possibility for Springfield. Using the Springfield logo as an icon, the design highlights the logo so that visitors driving by can recognize it from far distances.

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The "diamond" graphic sits subtly behind the text. 

The "diamond" graphic sits&nbsp;subtly behind the text.&nbsp;

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Perforated orange stainless steel atop local stone backs the name Springfield to bring dimension to the design. 

Perforated orange stainless steel atop local stone backs the name Springfield to bring dimension to the design.&nbsp;

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This overpass design is an example of the logo on the metal railing, color banding, and stainless steel text to pop on the black background.

This overpass design is an example of the logo on the metal railing, color banding, and stainless steel text to pop on the black background.

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Option B: Graphic
This design takes the "diamond" graphic and uses it to create ornate details on the signage.

<strong>Option B: Graphic</strong><br>This design takes the "diamond" graphic and uses it to create ornate details on the signage.

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This design has a stainless steel base and dominant "diamond" graphic.

This design has a stainless steel base and dominant "diamond" graphic.

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This design pulls the "diamond" graphic back and highlights the signage.

This design pulls the "diamond" graphic back and highlights the signage.

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This design creates a sense of place by using lit sculptural pillars dotted through out the landscape.

This design&nbsp;creates a sense of place by using lit sculptural pillars dotted through out the landscape.

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Night Example

Night Example

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This is an example of the name Springfield on the overpass railing and color banding that highlights the "diamond" graphic.

This is an example of the name Springfield on the overpass railing and color banding that highlights the "diamond" graphic.

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Option C:  Artful
This design takes a more artful approach to the Springfield branding and logo. Using stainless steel to create a sleek representation of the brand, this design removes color and highlights the movement created by the passing cars in Springfield.

<strong>Option C:  Artful</strong><br>This design takes a more artful approach to the Springfield branding and logo. Using stainless steel to create a sleek representation of the brand, this design removes color and highlights the movement created by the passing cars in Springfield.

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The sculptural elements are kinetic pinwheels that twirl playfully.

The sculptural elements are kinetic pinwheels that twirl playfully.

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This design places the brand on the overpass and uses lighting on the railing.

This design places the brand on the overpass and&nbsp;uses lighting on&nbsp;the railing.

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Option D:  Whimsical
Deconstructing the Springfield logo, this design creates a sculptural element with stainless steel and pops of color. This design uses the logo as a reference below the sculptural element for those not familiar with the brand.

<strong>Option D:  Whimsical</strong><br>Deconstructing the Springfield logo, this design creates a sculptural element with stainless steel and pops of color. This design uses the logo as a reference below the sculptural element for those not familiar with the brand.

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Image

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The sculptural elements can be used as interpretive panels that highlight historical facts or significant quotes relevant to Springfield.

The sculptural elements can be used as interpretive panels that highlight historical facts or significant quotes relevant to Springfield.

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Variation of Sculptural Elements 

Variation of Sculptural Elements&nbsp;

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This overpass example uses the deconstructed logo to create stainless steel accents backed by color on the overpass.

<strong></strong>This overpass example uses the deconstructed logo to create stainless steel accents backed by color on the overpass.

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* 2. Which design option, in your opinion, is the best approach for Springfield?

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* 3. Please provide feedback about the pros and cons associated with each concept.

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* 4. What design elements of each option do you prefer?

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* 5. Is there a specific visual statement you feel the gateway system should communicate?

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* 6. Do you have any additional thoughts to share?

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* 7. Would you like to receive updates on this project? Please provide your email address in the box below.

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