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Share Your Experience Selling at Farmers Markets in Alachua County

Alachua County is committed to strengthening the local food economy and supporting the success of farmers, producers, and food entrepreneurs like you. By gathering input from farmers market vendors, we hope to better understand the role these markets play in your business, identify opportunities for growth, and guide future County efforts to support and sustain a thriving local food system.

All responses are used only in aggregated analysis to guide future efforts.
1.At which farmers market are you selling at today? If you’re completing this survey online, which farmers market do you sell at most often?(Required.)
2.Please select the county where your farm/business is located.(Required.)
3.Which other farmers markets in Alachua County do you currently sell at? (Select all that apply)(Required.)
4.How many years have you been in business?(Required.)
5.What do you sell? (Select all that apply)(Required.)
6.Please indicate which of the following statements are applicable to describe your business. (Select all that apply)(Required.)
7.Do you use any of the following agricultural practices or certifications? (Select all that apply)(Required.)
8.Where do you currently sell your products? (Select all that apply)(Required.)
9.On average, what percentage of your total revenue comes from farmers market sales?
10.What is your typical sales revenue on a market day?
11.How do your farmers market sales compare to your other sales or distribution channels in terms of profit margin?(Required.)
12.Including yourself, how many people typically staff your booth on market days?(Required.)
13.What are the most important features that make a farmers market successful for you? (Select all that apply)(Required.)
14.What is your top challenge at local farmers markets?(Required.)
15.Which types of infrastructure improvements would most benefit your farmers market selling experience? (Select all that apply)
16.What are your primary expenses for participating in farmers markets? (Select all that apply)(Required.)
17.During which seasons do you typically sell at farmers markets? (Select all that apply)(Required.)
18.Do you expect your production to change over the next 1–3 years?(Required.)
19.How do you currently promote your business or products? (Select all that apply)(Required.)
20.What challenges, if any, limit your ability to grow your farm or business? (Select all that apply)(Required.)
21.What do you think would attract more shoppers to farmers markets? (Select all that apply)(Required.)
22.What types of support or resources from Alachua County or market organizers would be most beneficial to your business? (Select all that apply)(Required.)
23.To help us understand the demographics of farmers market vendors, please select your age group.(Required.)
24.Would you like to receive occasional emails from Alachua County regarding updates on grant opportunities, farmers markets, agriculture, and local food systems? You can unsubscribe at any time.(Required.)
25.Business Name(Required.)
26.Business Email Address
27.Business ZIP Code:(Required.)
28.Do you have any additional ideas, comments, or insights that could help us improve the farmers market experience?
Thank You!

Your feedback helps strengthen Alachua County’s farmers markets and support local farmers, producers, and food entrepreneurs. All responses are used only in aggregated analysis to guide future efforts.

Alachua County
Tourism & Economic Development
Current Progress,
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