University Brand Audit Touchpoints Survey Question Title * 1. How did you first hear about our university? Social Media University Website Friends/Family Advertisements Other Question Title * 2. Which of the following university brand touchpoints have you interacted with? Select all that apply University Website Social Media Pages Email Newsletters Campus Events Advertisements University Merchandise Other Question Title * 3. How often do you visit the university's website? Daily Weekly Monthly Rarely Never Question Title * 4. How often do you engage with the university's social media pages? Daily Weekly Monthly Rarely Never Question Title * 5. How would you rate your overall experience with the university's brand touchpoints? Very Satisfactory Satisfactory Neutral Unsatisfactory Very Unsatisfactory Question Title * 6. What do you like the most about the university's brand touchpoints? Question Title * 7. What improvements would you suggest for the university's brand touchpoints? Question Title * 8. How would you compare our university's brand touchpoints to those of other universities? Much Better Better About the Same Worse Much Worse Question Title * 9. How much time do you spend interacting with our university's brand touchpoints on average per week? Less than 1 hour 1-3 hours 4-6 hours 7-10 hours More than 10 hours Question Title * 10. How emotionally connected do you feel to our university's brand? Very Connected Somewhat Connected Neutral Somewhat Disconnected Very Disconnected Question Title * 11. How likely are you to recommend our university to others based on your experience with its brand touchpoints? Very Likely Likely Neutral Unlikely Very Unlikely Question Title * 12. Please provide your name Question Title * 13. Please provide your email Done