* 1. What is your age and gender?

* 2. Number of years using Lego products?

* 3. If Lego was no longer around, what would the world miss about Lego?

* 4. If Lego were a car, what brand of car would Lego be?

* 5. Provide 5 words that reflect how you perceive the Lego?

* 6. Do you think Lego should focus only on the educational market, only on the toy market or both?

* 7. How do you perceive the value versus the cost of Lego products?

* 8. Who do you perceive to be Lego's primary competitor?