COMMUNITY IDENTITY

Mt. Pleasant is rebranding. The team at Darwin is leading the process. We need your thoughts and ideas.

This survey should take approximately 15 minutes. Please provide your candid feedback. There are no correct or incorrect answers. These questions will uncover the current perception of the community’s brand. Your responses will be incorporated into the rebranding efforts, as well as in the overall enhancement of the community.

Thank you for being an integral part in this project.

© 2018 Darwin. All rights reserved.

* 1. How would you describe your role in this community?

* 2. Specifically, what is this community is best known for? (list up to 3)

* 3. What are the main misconceptions about this community?

* 4. Describe the current brand identity and message of this community.

* 5. On a scale from one to five, five being the highest, how effective is this community’s brand?

* 6. Why?

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