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Bridging the Last-Meter Gap: Optimizing Uber’s Pickup Experience in Dense Urban Hubs
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1.
On average, how often do you use ride-hailing services (like Uber) in a given month?
(Required.)
Less than 1 time a month
1–4 times a month
5–10 times a month
More than 10 times a month
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2.
Think about your recent rides. In which of the following environments do you most frequently request a pickup? (Select up to 2)
(Required.)
Airports or Train Stations
Large Shopping Malls / Commercial Centers
Busy downtown streets / Office districts
Suburban residential areas
Events (Concerts, Sports stadiums)
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3.
Once a driver is assigned and is on the way to a busy location, how frequently do you experience anxiety or uncertainty about the pickup?
(Required.)
Always
Often
Sometimes
Rarely
Never
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4.
In your last 5 rides from a crowded or busy area, how many times did you have to call or text the driver to coordinate the exact pickup spot?
(Required.)
0 times (The pickup was seamless)
1 to 2 times
3 to 4 times
Every single time (5 times)
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5.
What is the single biggest challenge you face when trying to meet your driver in a dense urban area?
(Required.)
I don't know which side of the street or specific door the driver will arrive at
I can't physically spot the car among other traffic
The GPS pin doesn't accurately reflect where I am standing
There is no safe space for the car to pull over
The driver gets stuck in traffic right near the pickup point
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6.
Do you ever proactively walk to a different location after requesting your ride to make the pickup easier?
(Required.)
Yes
No
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7.
Why do you move from your original requested location?
(Required.)
To get to a street where cars can easily pull over
To get out of a highly congested traffic zone
To find a recognizable landmark to tell the driver
To move away from an area with a bad network
I don't move
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8.
Imagine the app could analyze real-time traffic and street layouts to suggest an "Optimal Pickup Spot" that requires a 1 to 2-minute walk but guarantees a faster, stress-free pickup. How likely are you to walk to this suggested spot? (check boxes, can select upto 2)
(Required.)
Very Likely
Somewhat Likely
Neutral
Somewhat Unlikely
Very Unlikely (I expect the car to come exactly to my pin)
9.
Briefly describe your most frustrating pickup experience in a busy area. What went wrong, and how did you eventually find the driver?