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Power Retail Growing Globally Survey
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1.
Are you planning to expand your e-commerce business internationally over the next 12 months?
(Required.)
Yes
No
Maybe
Other (please specify)
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2.
What do you perceive as being the biggest barriers to international expansion?
(Required.)
Most Challenging
Moderately Challenging
Least Challenging
Not a Concern
Platform and Technological Adaptability
Most Challenging
Moderately Challenging
Least Challenging
Not a Concern
Providing Efficient Logistics and Fulfilment
Most Challenging
Moderately Challenging
Least Challenging
Not a Concern
Meeting Tax and Export Regulations
Most Challenging
Moderately Challenging
Least Challenging
Not a Concern
Providing Preferred Payment Methods
Most Challenging
Moderately Challenging
Least Challenging
Not a Concern
Providing Adequate Customer Service
Most Challenging
Moderately Challenging
Least Challenging
Not a Concern
Adapting Marketing Strategy to Suit Consumer Demands
Most Challenging
Moderately Challenging
Least Challenging
Not a Concern
Ensuring Brand Continuity
Most Challenging
Moderately Challenging
Least Challenging
Not a Concern
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3.
Which of the following approaches (as outlined in a report by Digital River) best describes your preferred approach to expanding internationally?
(Required.)
The Marketing Only Approach – Growing organically and not changing or localising your e-commerce site.
The Broad-Brush Approach – Developing a replica of your original website, that is re-skinned though the use of local language and currency options.
The Market-Specific Strategy – Hosting your website via a local e-commerce platform designed specifically for that market.
The Multi-National Approach – Implementing a global e-commerce platform that supports localisation and offers a centralised system for all markets.
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4.
Which of the following international markets (if any) hold the most appeal for international expansion for your business?
(Required.)
United Kingdom
United States of America
New Zealand
Spain
Brazil
Russia
China
India
Malaysia
Singapore
Dubai
Abu Dhabi
None of the Above
All of the Above
Other (please specify)
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5.
In terms of logistics and delivery options, which of the following would be your preferred solution?
(Required.)
Manage and operate these services from Australia, through local providers.
Manage these services from Australia, but operate through offshore local providers.
Outsource these services to be wholly managed and operated by a local provider.
Setup and manage your own operations in these markets.
Other (please specify)
6.
How important do you think it is to customise your e-commerce presence so that it is in the local language (for non-English speaking countries)?
Very Important
Somewhat Important
Not Important
Irrelevant
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7.
With the aim of international expansion, would you prefer to expand your existing business or acquire another similar business in your target market to build on? Please give reasons for your choice.
(Required.)