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* 1. Please provide the following information so that we may contact you:

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* 2. Are you a current citizen of the USA living in the United States?

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* 3. We are looking for people that live near these area and/or cities. Which of below do you live closes to ?

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* 4. What is your age?

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* 5. With which gender do you most identify with?

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* 6. Which best describes your employment status?

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* 7. What is your Occupation & Industry in which you work?

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* 8. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of businesses?

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* 9. Which of the following best describes your total annual household income? (If you are a student or living at home, please consider your parents' household income if they support you).

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* 10. What is the highest level of education you have completed?

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* 11. Are you Hispanic, Latino, or Spanish origin?

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* 12. What is your race?

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* 13. Please indicate how much you agree or disagree with each of the following statements according to the five-point scale....

  1-Strongly disagree 2-Disagree 3-Neither agree nor disagree 4-Agree 5-Strongly agree
My Latino heritage is more important to me today than just 5 years ago
I enjoy sharing my Latino heritage with non-Hispanics
It is important that Hispanic children learn and use Spanish as a way to preserve Latino culture

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* 14. Please indicate how much you agree or disagree with each of the following statements according to the five-point scale....

  1-Strongly disagree 2-Disagree 3-Neither agree nor disagree 4-Agree 5-Strongly agree
I feel proud of my Hispanic/Latino background and like to share it with others
I often celebrate holidays from Latino countries
I appreciate it when businesses communicate with Hispanics/Latinos in Spanish
It is important to preserve my Hispanic/Latino heritage
I enjoy living the American lifestyle and customs
I often celebrate national U.S. holidays, such as July 4th or Presidents’ Day
I enjoy keeping up with U.S. news, music or sports
I enjoy eating traditional American food

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* 15. Which of the following phrases best describes what language you prefer to speak at home?

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* 16. Among the following options, which best describes your fluency in Spanish?

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* 17. Among the following options, which best describes your fluency in English?

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* 18. When was the last time, if ever, you participated in a paid market research study, and what was the topic?

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* 19. Which of the following beverages have you personally purchased in the past month for at home consumption?

Select all that apply...

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* 20. Who in your household is usually responsible for purchasing soda/pop and deciding which brand(s) to buy?

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* 21. How often do you typically purchase and consume soda/pop?

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* 22. Which of the following have you heard of?

Select all that apply....

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* 23.
Which of the following, if any, have you had in the past month?

Select all that apply....

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* 24. How often, if at all, do you purchase and drink the following brands?

  Daily Few times a week Once a week Few times a month Once a month Few times a year Once a year Less than once a year Never
Coca-Cola (Original / Diet / Zero)
Coca-Cola Spiced or Cherry
Pepsi (Original / Diet / Zero)
Pepsi Wild Cherry or Mango
Dr Pepper (Original / Diet)
Dr Pepper Strawberries & Cream
Sprite (Original / Zero)
Sprite Chill, Lymonade, or Tropical Mix
Mountain Dew (Original / Diet)
Mountain Dew Baja Blast
Mountain Dew Code Red, Voltage, or Major Melon
Fanta (Pineapple, Strawberry, or Berry)
Crush (Orange, Grape, Watermelon, etc)
Jarritos (Mandarin, Lime, Fruit Punch, etc.)
Sunkist (Any Flavor)
Squirt

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* 25. Which brands, if any, would you NOT consider buying in the next 6 months?

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* 26. The next question is a bit different. Please just say what comes to mind. If you could invent the perfect soda flavor that represents your personality, what would it taste like and what would you name it?

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* 27. For this research we’d like to invite you to has two parts. The first is a multi-day digital diary. The diary will take approximately 2 days to complete. Each day will take approximately 45-60min to complete and and will include photo, text and video submissions about your life at the moment and your relationship with soft drinks.

The Digital diary submissions will be recorded for internal purposes, and all digital diaries must be completed on Wednesday, Feb 11 and Thursday, Feb 12.

After the digital diary is completed, we will select a number of people to join us for a 90min friendship interview as a virtual video-enabled discussion. This will mean, we would like you to share the contact information for a few of your friends who might be able to join us for the interview. We will have to call them and ask a few questions to see if they qualify to join us for the interview. You and your friend will join us for 1.5hours virtually (Web Cam enabled), and you both must be present for the full interview to be paid.

We are inviting only a small number of individuals to be a part of this research project, and your opinions and participation are very important to us. All participants must complete the diary and virtual discussion if invited.

Do you agree to take part in the research?

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* 28. For this virtual group discussion, you must participate from a private, quiet location, on a laptop/desktop computer [NO MOBILE DEVICES], and have headphones to improve the audio quality. Are you able to accommodate these needs to assure a successful group discussion?

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* 29. Participation should be based on your personal knowledge, experiences, opinions, and beliefs. Responses will be screened for AI-generated text, and the use of AI to generate responses is strictly prohibited. If we find your responses to have been generated using AI, your participation in the study will be considered invalid, and you will not be eligible for any compensation.

Do you understand that all responses submitted through your participation in this project should be authored by you, yourself and no AI can be used?

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