* 1. On a scale of 1 to 4 (4 = Extremely important, 1 = Not important at all), how important a role will the following items play in your upcoming college research and application process?

  4 = Extremely important 3 2 1 = Not important at all
Direct mail from a school
School brochures sent through the mail
College magazines (Careers and Colleges, Black Collegian, CollegeBound, etc.)
Television commercials about a particular college
Radio ads about a particular college
Online advertising banners
College web sites
Emails from a specific school
Physical college fairs
A phone call from a school official or alumnus

* 2. How much time do you spend each week . . .

  0 to 2 Hours 3 to 5 Hours 6 to 10 hours 10 to 15 hours 15 to 25 hours Over 25 hours
Reading mail
Watching TV
Reading magazines
Listening to the radio
On the Internet
Instant messaging
Playing video games

* 3. Physical college fairs, which often take place in a school facility or other building in your local area, give students the chance to meet admissions representatives in person from a subset of colleges. On a scale of 1 to 10 (10 = Extremely valuable, 1 = A waste of time), how valuable are these physical college fairs in your college research and application process?

  1 = A waste of time 2 3 4 5 6 7 8 9 10 = Extremely valuable I’ve never attended a physical college fair
Physical College Fairs are...

* 4. On a scale of 1 to 4, (4 = Extremely interested, 1 = Not interested at all), how interested are you in the following online activities during your upcoming college research and application process?

  4 = Extremely interested 3 2 1 = Not interested at all
Live chat with an admissions representative
Live chat with a faculty member
Live chat with a current student at a particular college
Live chat with a famous alumnus or alumna from a particular college
Streaming video
Virtual tour
Podcasts
Student blogs
College blogs
Live video presentations (with ability to ask questions) from college admissions experts
Live video presentations (with ability to ask questions) from college financial aid experts

* 5. What do you dislike most about the college research and application process? (check all that apply)

* 6. How can the college research and admissions process be improved to better serve students like yourself?

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