Carbonated Soft Drinks Preferences Question Title * 1. What is your gender? Female Male Prefer not to answer Question Title * 2. What is your age? Under 18 18-24 25-34 35-44 45-54 55-64 65+ Question Title * 3. What is your demographic/race? White Black or African American Hispanic or Latino Asian or Asian American American Indian or Alaska Native Native Hawaiian or other Pacific Islander Other Question Title * 4. What US region do you live in? Northeast Southwest West Southeast Midwest Question Title * 5. How often do you consume carbonated soft drinks? Every day About once a week Several times a week Every few weeks Once a month Once every few months Rarely / Never Question Title * 6. Which types of drink do you consume more often? Regular soda Diet Soda Neither Question Title * 7. Where are you most likely to purchase a carbonated soft drink? Grocery store Gas station / Convenience store Vending machine Restaurant / Fast Food Other (please specify) Question Title * 8. How do you typically learn about new beverage products? TV commercials Social Media In-store promotions or displays Recommendations from friends or family Other (please specify) Question Title * 9. When choosing a carbonated soft drink, which of the following factors are most important to you? (1 - most important, 5 - least important) Question Title * 10. How concerned are you about the sugar content of the carbonated soft drinks you consume? Extremely concerned Somewhat concerned Not very concerned Not at all concerned Question Title * 11. How often do you purchase low or no-calorie versions of your favorite soft drinks? Always Usually Sometimes Rarely Never Question Title * 12. How likely are you to try a lower-sugar version of your favorite soft drink if it tasted just as good? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely Question Title * 13. Which of the following factors would make you more likely to purchase a lower-sugar version of a soft drink you currently consume? (select all that apply) Lower price Better taste Health benefits Promotions or discounts Packaging design Question Title * 14. Which of these brands are you most willing to purchase? Question Title * 15. Have you tried Pepsi's lower-sugar products? Yes No Question Title * 16. How would you rate your overall impression of Pepsi's lower-sugar products? Very positive Somewhat Positive Neutral Somewhat Negative Very negative Question Title * 17. Which of the following would make you more likely to purchase a lower-sugar soft drink from Pepsi? (select all that apply) Improved taste Health benefits Promotions or discounts Packaging design Positive word-of-mouth from family or friends Done