INVISION's Four-Minute Brain Squad Survey for August 2022 (weblink)

Getting to know you

Please help us identify you

1.Let us know who you are and where you work.

Your first and last name

The name of your business

City and state your business is located in

Your position (Owner, manager, etc)

Your email address

Basic Questions

Our monthly look at sales across the country

2.How were your overall business revenues in July compared to the same month in 2021?

Way up (25 percent or more)

Same

Down

Way down (25 percent or more)

3.What were your hottest-selling eyeglasses last month? (Please include the brand name and line or specific product, if applicable, plus your comments on why it sold well.)

4.And your hottest-selling sunglasses? (Please include brand name and line or specific product, if applicable, plus your comments on why it sold well.)

General Questions

A few questions about you and the way you do business.

5.Describe your psychological type?

An extrovert

An introvert who is good at pretending to be an extrovert

An introvert

50-50 ambivert

6.DO YOU, DON'T YOU
Does owner of the business own the building your business is housed in?

Yes

If they/you do, what led to that decision and what are the greatest benefits? If they/you don’t, are there benefits to the leasing arrangement and/or has that created challenges ownership might eliminate?

7.BUZZ SESSIONS
Share your advice on attending Vision Expo West in Las Vegas in five words of fewer.

8.EDITORIAL OUTREACH -- Holiday Ready?
How does your business get holiday ready? Do you have a road map or checklist you rely on every year … and would you be willing to share the highlights? What tasks — re: staffing, inventory, events, marketing, customer service, sales scripts, etc. — are “musts” to set you up for holiday success? What tasks (if any) get back burnered as less important until the season is over?

9.Secondarily, how do you capitalize on the week after Christmas? Do you take time to relax after the holiday or is it full steam ahead into the New Year and FSA season? How does your marketing and in-store messaging change? Staffing shifts?

... AND WRAPPING UP

Your turn to have your say.

10.Got any thoughts about the winners in our 2022 America's Finest Optical Retailers contest? Or about the industry in general? If so, please leave a comment here.

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