Skip to content
CMO-OnLoan Marketing Effectiveness Self-Assessment
To help us understand your starting point with marketing, please answer the questions below the best you can. There are no wrong answers, so don't think too much about your responses. It takes about 5 minutes.
*
1.
What is your work email?
(Required.)
*
2.
What is your
First and Last Name?
(Required.)
*
3.
What is your Company Name?
Please use your company's full name (for example, CMO-OnLoan), not a description of what you do.
(Required.)
4.
What is your Division or Business Unit, if applicable?
If your company has more than one division or business unit, enter the one you're answering for.
5.
Which best describes your primary role?
If you wear more than one hat, choose where you spend most of your time. If you lead a function (for example, VP of Sales), choose that function.
Owner, CEO, or President
Other senior leadership (COO, CFO, General Manager)
Sales or business development
Marketing
Operations or production
Finance, HR, or administration
Other (please specify)
*
6.
How distinctive is your brand compared to competitors?
(Required.)
Very distinctive
Somewhat distinctive
Not very distinctive
Not at all distinctive
*
7.
How well known and understood is your brand throughout your organization?
(Required.)
Very known and understood
Mostly known and understood
Not very known or understood
Not at all known or understood
*
8.
How often does your organization consider your brand promise in decision making?
(Required.)
Always
Frequently
Sometimes
Rarely or Never
*
9.
How well defined are your Ideal Target Customer and Market Priorities (vertical, region, etc.)?
(Required.)
Very well defined
Somewhat defined
Not very defined
Not at all defined
We don't have a defined ideal customer or market priorities
*
10.
How often do you use your Ideal Target Customer and Market Priorities to
direct sales and marketing plans
?
(Required.)
Always
Frequently
Sometimes
Rarely or Never
We don't have a defined ideal customer or market priorities
*
11.
How often do you consider your
ideal target and market priorities
when making
organizational decisions
?
(Required.)
Always
Frequently
Sometimes
Rarely or Never
We don't have a defined ideal customer or market priorities
*
12.
How well-known and understood is your Marketing Plan?
(Required.)
very well-known and understood
somewhat known and understood
Not very known or understood
Not at all known or understood
We don't have a marketing plan
*
13.
How linked is your Marketing Plan to business goals?
(Required.)
Very well linked
Somewhat linked
Not very linked
Not at all linked
We don't have a marketing plan
*
14.
How defined are your marketing Key Performance Indicators (KPIs)?
(Required.)
Very well defined
Somewhat defined
Not very defined
Not at all defined
We don't have Marketing KPIs
*
15.
How often do you analyze Marketing KPIs and adjust plans based on results?
(Required.)
Always
Frequently
Sometimes
Rarely or Never
We don't have Marketing KPIs
For the following questions, "communication" means planned, ongoing outreach to many customers at once (e.g., newsletters, emails, events, content) or a coordinated sales outreach plan (a written plan with a set schedule and shared messages).
It does not include everyday sales calls or customer service conversations.
*
16.
How
cohesive
is your planned communication with your
Customers
?
(Required.)
Completely cohesive
Somewhat cohesive
Not very cohesive
Not at all cohesive
We don't have planned communication with customers
*
17.
How
consistently over time
do you communicate with your
Customers
through planned outreach?
(Required.)
Very consistently over time
Somewhat consistently over time
Not very consistently over time
Not at all consistently over time
We don't have planned communication with customers
*
18.
How
cohesive
is your planned communication with your
Market(s)
?
(Required.)
Completely cohesive
Somewhat cohesive
Not very cohesive
Not at all cohesive
We don't have planned communication with our market(s)
*
19.
How
consistently over time
do you communicate with your
Market(s)
through planned outreach?
(Required.)
Very consistently over time
Somewhat consistently over time
Not very consistently over time
Not at all consistently over time
We don't have planned communication with our market
*
20.
How defined are the Marketing Roles and Responsibilities?
(Required.)
Very well defined
Somewhat defined
Not very defined
Not at all defined
We don't have anyone responsible for marketing
*
21.
How integrated is Marketing with other functions in your organization?
(Required.)
Fully integrated
Somewhat integrated
Not very integrated
Not at all integrated
We don't have anyone responsible for marketing
*
22.
What level of leadership does Marketing hold?
(Required.)
A dedicated marketing leader on the leadership team
A dedicated marketing leader, not on the leadership team
Dedicated marketing staff, no marketing leader
Someone handles marketing alongside other responsibilities
We don't have anyone responsible for marketing