CMO-OnLoan Marketing Effectiveness Self-Assessment Survey

Question Title

1. What is your Business or Brand Name? (we will use the term "Brand" going forward) (Required.)

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2. How distinctive is your Brand compared to competition? (Required.)

Very distinctive

Somewhat distinctive

Not very distinctive

Not at all distinctive

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3. How known and understood is your Brand throughout your organization? (Required.)

Very known and understood

Mostly known and understood

Not very known or understood

Not at all known or understood

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4. How often does your organization consider your Brand Promise (what you promise to deliver for your Ideal Target) in decision making? (Required.)

Always

Frequently

Sometimes

Rarely or Never

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5. How well defined are your Ideal Target Customer and Market Priorities (vertical, region, etc.)? (Required.)

Very well defined

Somewhat defined

Not very defined

Not at all defined

n/a - don't have an Ideal Target Customer or Market Priorities

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6. How often do you use your Ideal Target Customer and Market Priorities to direct sales and marketing plans? (Required.)

Always

Frequently

Sometimes

Rarely or Never

n/a - don't have an Ideal Target Customer or Market Priorities

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7. How often do you consider your ideal target and market priorities when making organizational decisions? (Required.)

Always

Frequently

Sometimes

Rarely or Never

n/a - don't have an Ideal Target Customer or Market Priorities

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8. How well-known and understood is your Marketing Plan? (Required.)

very well-known and understood

somewhat well-known and understood

Not very well-known or understood

Not at all well-known or understood

n/a - don’t have a Marketing Plan

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9. How linked is your Marketing Plan to business goals? (Required.)

Very well linked

Somewhat linked

Not very linked

Not at all linked

n/a - don’t have a Marketing Plan

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10. How defined are your marketing Key Performance Indicators (KPIs)? (Required.)

Very well defined

Somewhat defined

Not very defined

Not at all defined

n/a - don't have Marketing KPIs

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11. How often do you analyze Marketing & Sales KPIs and adjust plans based on results? (Required.)

Always

Frequently

Sometimes

Rarely or Never

n/a - don't have Marketing KPIs

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12. How cohesive are your communications with your Customers? (Required.)

Completely cohesive

Somewhat cohesive

Not very cohesive

Not at all cohesive

n/a - don't communicate with Customers

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13. How consistently over time do you communicate with your Customers? (Required.)

Very consistently over time

Somewhat consistently over time

Not very consistently over time

Not at all consistently over time

n/a - don't communicate with customers

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14. How cohesive are your communications with your Market(s)? (Required.)

Completely cohesive

Somewhat cohesive

Not very cohesive

Not at all cohesive

n/a - don't communicate with our market(s)

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15. How consistently over time do you communicate with your Market(s)? (Required.)

Very consistently over time

Somewhat consistently over time

Not very consistently over time

Not at all consistently over time

n/a - don't communicate with our markets

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16. How defined are the Marketing Roles and Responsibilities? (Required.)

Very well defined

Somewhat well defined

Not very well defined

Not at all defined

n/a - no Marketing resources

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17. How integrated is Marketing with other functions in your organization? (Required.)

Fully integrated

Somewhat well integrated

Not well integrated

Not at all integrated

n/a - no Marketing resources

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18. What level of leadership does Marketing hold? (Required.)

Marketing leader without other responsibilities is a member of the leadership team

Have a marketing leader without other responsibilities but not part of the leadership team

Person(s) responsible for marketing without other responsibilities

Person(s) responsible but with other responsibilities

n/a - no Marketing resources

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19. Please provide your First & Last Name (Required.)

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20. Please provide your email so we can send your results (Required.)

Question Title

21. Interested in weekly insights from Amy and CMO-OnLoan? Enter your email below and they'll be delivered directly to your inbox. (and don't worry, we will never share your information. We hate spam as much as you do).

Yes

CMO-OnLoan Marketing Effectiveness Self-Assessment

Question Title

* 1. What is your Business or Brand Name? (we will use the term "Brand" going forward) (Required.)

Question Title

* 2. How distinctive is your Brand compared to competition? (Required.)

Question Title

* 3. How known and understood is your Brand throughout your organization? (Required.)

Question Title

* 4. How often does your organization consider your Brand Promise (what you promise to deliver for your Ideal Target) in decision making? (Required.)

Question Title

* 5. How well defined are your Ideal Target Customer and Market Priorities (vertical, region, etc.)? (Required.)

Question Title

* 6. How often do you use your Ideal Target Customer and Market Priorities to direct sales and marketing plans? (Required.)

Question Title

* 7. How often do you consider your ideal target and market priorities when making organizational decisions? (Required.)

Question Title

* 8. How well-known and understood is your Marketing Plan? (Required.)

Question Title

* 9. How linked is your Marketing Plan to business goals? (Required.)

Question Title

* 10. How defined are your marketing Key Performance Indicators (KPIs)? (Required.)

Question Title

* 11. How often do you analyze Marketing & Sales KPIs and adjust plans based on results? (Required.)

Question Title

* 12. How cohesive are your communications with your Customers? (Required.)

Question Title

* 13. How consistently over time do you communicate with your Customers? (Required.)

Question Title

* 14. How cohesive are your communications with your Market(s)? (Required.)

Question Title

* 15. How consistently over time do you communicate with your Market(s)? (Required.)

Question Title

* 16. How defined are the Marketing Roles and Responsibilities? (Required.)

Question Title

* 17. How integrated is Marketing with other functions in your organization? (Required.)

Question Title

* 18. What level of leadership does Marketing hold? (Required.)

Question Title

* 19. Please provide your First & Last Name (Required.)

Question Title

* 20. Please provide your email so we can send your results (Required.)

Question Title

* 21. Interested in weekly insights from Amy and CMO-OnLoan? Enter your email below and they'll be delivered directly to your inbox. (and don't worry, we will never share your information. We hate spam as much as you do).

1. What is your Business or Brand Name? (we will use the term "Brand" going forward) (Required.)

2. How distinctive is your Brand compared to competition? (Required.)

3. How known and understood is your Brand throughout your organization? (Required.)

4. How often does your organization consider your Brand Promise (what you promise to deliver for your Ideal Target) in decision making? (Required.)

5. How well defined are your Ideal Target Customer and Market Priorities (vertical, region, etc.)? (Required.)

6. How often do you use your Ideal Target Customer and Market Priorities to direct sales and marketing plans? (Required.)

7. How often do you consider your ideal target and market priorities when making organizational decisions? (Required.)

8. How well-known and understood is your Marketing Plan? (Required.)

9. How linked is your Marketing Plan to business goals? (Required.)

10. How defined are your marketing Key Performance Indicators (KPIs)? (Required.)

11. How often do you analyze Marketing & Sales KPIs and adjust plans based on results? (Required.)

12. How cohesive are your communications with your Customers? (Required.)

13. How consistently over time do you communicate with your Customers? (Required.)

14. How cohesive are your communications with your Market(s)? (Required.)

15. How consistently over time do you communicate with your Market(s)? (Required.)

16. How defined are the Marketing Roles and Responsibilities? (Required.)

17. How integrated is Marketing with other functions in your organization? (Required.)

18. What level of leadership does Marketing hold? (Required.)

19. Please provide your First & Last Name (Required.)

20. Please provide your email so we can send your results (Required.)

21. Interested in weekly insights from Amy and CMO-OnLoan? Enter your email below and they'll be delivered directly to your inbox. (and don't worry, we will never share your information. We hate spam as much as you do).