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CMO-OnLoan Marketing Effectiveness Self-Assessment
To help us understand your starting point with marketing, please answer the questions below the best you can.
There are no wrong answers, so don't think too much about your responses.
*
1.
What is your Business or Brand Name? (we will use the term "Brand" going forward)
(Required.)
*
2.
How distinctive is your Brand compared to competition?
(Required.)
Very distinctive
Somewhat distinctive
Not very distinctive
Not at all distinctive
*
3.
How known and understood is your Brand throughout your organization?
(Required.)
Very known and understood
Mostly known and understood
Not very known or understood
Not at all known or understood
*
4.
How often does your organization consider your Brand Promise (what you promise to deliver for your Ideal Target) in decision making?
(Required.)
Always
Frequently
Sometimes
Rarely or Never
*
5.
How well defined are your Ideal Target Customer and Market Priorities (vertical, region, etc.)?
(Required.)
Very well defined
Somewhat defined
Not very defined
Not at all defined
n/a - don't have an Ideal Target Customer or Market Priorities
*
6.
How often do you use your Ideal Target Customer and Market Priorities to
direct sales and marketing plans
?
(Required.)
Always
Frequently
Sometimes
Rarely or Never
n/a - don't have an Ideal Target Customer or Market Priorities
*
7.
How often do you consider your
ideal target and market priorities
when making
organizational decisions
?
(Required.)
Always
Frequently
Sometimes
Rarely or Never
n/a - don't have an Ideal Target Customer or Market Priorities
*
8.
How well-known and understood is your Marketing Plan?
(Required.)
very well-known and understood
somewhat well-known and understood
Not very well-known or understood
Not at all well-known or understood
n/a - don’t have a Marketing Plan
*
9.
How linked is your Marketing Plan to business goals?
(Required.)
Very well linked
Somewhat linked
Not very linked
Not at all linked
n/a - don’t have a Marketing Plan
*
10.
How defined are your marketing Key Performance Indicators (KPIs)?
(Required.)
Very well defined
Somewhat defined
Not very defined
Not at all defined
n/a - don't have Marketing KPIs
*
11.
How often do you analyze Marketing & Sales KPIs and adjust plans based on results?
(Required.)
Always
Frequently
Sometimes
Rarely or Never
n/a - don't have Marketing KPIs
*
12.
How
cohesive
are your communications with your
Customers
?
(Required.)
Completely cohesive
Somewhat cohesive
Not very cohesive
Not at all cohesive
n/a - don't communicate with Customers
*
13.
How
consistently over time
do you communicate with your
Customers
?
(Required.)
Very consistently over time
Somewhat consistently over time
Not very consistently over time
Not at all consistently over time
n/a - don't communicate with customers
*
14.
How
cohesive
are your communications with your
Market(s)
?
(Required.)
Completely cohesive
Somewhat cohesive
Not very cohesive
Not at all cohesive
n/a - don't communicate with our market(s)
*
15.
How
consistently over time
do you communicate with your
Market(s)
?
(Required.)
Very consistently over time
Somewhat consistently over time
Not very consistently over time
Not at all consistently over time
n/a - don't communicate with our markets
*
16.
How defined are the Marketing Roles and Responsibilities?
(Required.)
Very well defined
Somewhat well defined
Not very well defined
Not at all defined
n/a - no Marketing resources
*
17.
How integrated is Marketing with other functions in your organization?
(Required.)
Fully integrated
Somewhat well integrated
Not well integrated
Not at all integrated
n/a - no Marketing resources
*
18.
What level of leadership does Marketing hold?
(Required.)
Marketing leader without other responsibilities is a member of the leadership team
Have a marketing leader without other responsibilities but not part of the leadership team
Person(s) responsible for marketing without other responsibilities
Person(s) responsible but with other responsibilities
n/a - no Marketing resources
*
19.
Please provide your
First & Last Name
(Required.)
*
20.
Please provide your email so we can send your results
(Required.)
21.
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