Employer brand scorecard
A strong employer brand positions your company as the best choice among the employers you are competing against and will help you attract and retain talent.
This scorecard will help you get a quick overview of how well you employer brand performs, and reveal any areas for improvement.
It has been designed to be quick and simple with five sections to work through covering your target audiences, your EVP, your messaging and visual identity, content and measurement.
All you need to do is answer the 19 questions below. Give the statements a score from 1 to 5 (5 being ‘strongly agree’ and 1 being ‘strongly disagree'). The total reveals how well your employer brand is performing.
If you work in a team, it's best to complete it individually and then discuss afterwards to ensure you're all aligned.
Once you've identified any problems with our employer brand you and your team can map out next steps.
No matter where you measure on the scale, we'd love to chat and discuss how we can help.
If you have any questions, please contact our Brand Director, Anna Tugetam, at Anna.Tugetam@luminous.co.uk