Volunteer Leader Survey - Help Us Improve Youth Memberships

Trout Unlimited offers youth (Stream Explorer) and teen (TU Teen) memberships that are specially designed to engage the next generation in coldwater conservation and fishing. However, only a tiny fraction of our current active members are youth members. Please take this short survey to help us improve how we design and market our youth memberships to improve them and engage more young people in our mission.

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* 1. Are you aware of the special youth memberships available through TU?

Yes

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* 2. Are you aware that your chapter or council can purchase bulk youth memberships at a discount (typically used by chapters to provide TU memberships to youth engaged in chapter camps, classes and activities)?

Yes

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* 3. Does your chapter currently recruit youth members using the introductory membership of $17.50 at www.tu.org/intro and not the special youth membership program?

Yes

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* 4. Why do you think TU's youth membership program has not been as successful as similar programs in other conservation and sporting groups?

Not enough awareness among existing members

Not enough marketing by TU to the general public

Membership rates ($12 for Stream Explorer, $14 for TU Teen) are too high

Membership benefits are not attractive enough

Youth are not interested in membership in organizations

No incentive for chapters to promote youth membership sales locally

Chapters are not engaging enough youth at the local level

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