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1. How did your store participate this year?

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2. If your store didn’t participate, why not?

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3. How did your 2021 IBD sales for April 24 compare to last year's IBD sales for August 29 (online and in-store)?

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4. How did your 2021 IBD sales for Saturday, April 24, compare to your average Saturday April sales (online and in-store)?

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5. How would you rate 2021 IBD’s overall success for your store? (1 = Unsuccessful; 10 = Very Successful)

1 10
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i We adjusted the number you entered based on the slider’s scale.

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6. How did you celebrate IBD? Select all that apply

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7. How would you rate IBD’s communication leading up to the event? (1 = Needs Improvement; 10 = Excellent)

1 10
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i We adjusted the number you entered based on the slider’s scale.

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8. How would you rate the IBD website in terms of effectiveness and usability? (1 = Needs Improvement; 10 = Excellent)

1 10
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i We adjusted the number you entered based on the slider’s scale.

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9. How would you rate the IBD merchandise ordering process for 2021? (1 = low; 10 = high)

1 10
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i We adjusted the number you entered based on the slider’s scale.

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10. How would you rate the IBD merchandise selection for 2021? (1 = low; 10 = high)

1 10
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i We adjusted the number you entered based on the slider’s scale.

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11. If you received IBD merchandise for your store, how would you rate the quality of the IBD merchandise? (1 = low; 10 = high)

1 10
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i We adjusted the number you entered based on the slider’s scale.

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12. Which IBD merchandise were you most excited about leading up to IBD 2021?

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13. What was your bestselling IBD merchandise item the day of the event?

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14. If you used IndieCommerce to sell IBD exclusives, please tell us how it went and if there was anything you would change for next year?

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15. What would you like to see done differently for next year’s IBD in terms of merchandise?

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16. Post COVID-19 restrictions, would you be in favor of offering IBD merchandise to your customers online the day of IBD?

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17. How would you rate the IBD 2021 author events? (1 = low; 10 = high)

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i We adjusted the number you entered based on the slider’s scale.

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18. How did you promote IBD-produced virtual author events? Select all that apply

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19. Additional comments about the IBD 2021 events:

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20. What would you like to see done differently for IBD in general next year?

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21. Did you have issues with items damaged during shipping?

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