2021 IBD survey

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* 1. How did your store participate this year?

In-store

Online

Both

N/A

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* 2. If your store didn’t participate, why not?

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* 3. How did your 2021 IBD sales for April 24 compare to last year's IBD sales for August 29 (online and in-store)?

% increase

% decrease

flat

N/A

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* 4. How did your 2021 IBD sales for Saturday, April 24, compare to your average Saturday April sales (online and in-store)?

% increase

% decrease

flat

N/A

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* 5. How would you rate 2021 IBD’s overall success for your store? (1 = Unsuccessful; 10 = Very Successful)

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 6. How did you celebrate IBD? Select all that apply

Food and drink

In-store (or outside) fun and games

Online only fun and games

In-store (or outside) author event(s)

Store specific online author event(s)

IBD-produced online event(s)

Other (please specify)

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* 7. How would you rate IBD’s communication leading up to the event? (1 = Needs Improvement; 10 = Excellent)

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 8. How would you rate the IBD website in terms of effectiveness and usability? (1 = Needs Improvement; 10 = Excellent)

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 9. How would you rate the IBD merchandise ordering process for 2021? (1 = low; 10 = high)

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 10. How would you rate the IBD merchandise selection for 2021? (1 = low; 10 = high)

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 11. If you received IBD merchandise for your store, how would you rate the quality of the IBD merchandise? (1 = low; 10 = high)

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 12. Which IBD merchandise were you most excited about leading up to IBD 2021?

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* 13. What was your bestselling IBD merchandise item the day of the event?

Sharks in the Time of Saviors (IBD edition)

Hummingbird Salamander (IBD edition)

Eat, Cook, Repeat (IBD edition)

Bad Citizen Stencil (Orwell)

Blackwing Pencils (IBD edition)

In the Tall Grass

$7 Story: Being Alive is a Good Idea

Embodied graphic poetry collection

Bookstores of the US print

Small Victories pouch

ABC’s of Black History print

Yoda Onesie

N/A

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* 14. If you used IndieCommerce to sell IBD exclusives, please tell us how it went and if there was anything you would change for next year?

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* 15. What would you like to see done differently for next year’s IBD in terms of merchandise?

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* 16. Post COVID-19 restrictions, would you be in favor of offering IBD merchandise to your customers online the day of IBD?

Yes

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* 17. How would you rate the IBD 2021 author events? (1 = low; 10 = high)

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 18. How did you promote IBD-produced virtual author events? Select all that apply

Social Media

Newsletter

In-store signage

Outdoor signage

Local advertising

Local media

Other (please specify)

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* 19. Additional comments about the IBD 2021 events:

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* 20. What would you like to see done differently for IBD in general next year?

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* 21. Did you have issues with items damaged during shipping?

Yes