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Consumer Purchasing Decisions Related to Gluten and Gluten-Free Labeling

This short, anonymous survey is designed to make it easy to share experiences in a format that aligns with the types of information the FDA has requested.

By completing this survey, you consent to having your anonymized responses included in a public submission to the FDA.

This is a personal project not affiliated with the FDA or any organization. Learn more here: glutenlabelingsurvey.com
1.Which best describes you?(Required.)
2.When grocery shopping, how often do you choose foods labeled “gluten free”?

This refers to products labeled “gluten free” or “free of gluten” on the package. It does not refer to third-party certification seals (e.g., “certified gluten free”).(Required.)
3.Do you regularly purchase foods that are not labeled “gluten free” when the ingredient list does not include wheat, barley, or rye?(Required.)
4.If you’d like, please share a brief explanation of how you make this decision.
5.Do you avoid foods that contain vague ingredients because of concern about possible undisclosed gluten?(Required.)
6.If you answered “Yes” to the previous question, what types of ingredients or products do you avoid? "Examples: 'Natural flavors,' 'Yeast extract,' 'Modified food starch,' 'Spices,' etc."
7.Do you avoid oats or oat-containing products due to concern about gluten cross-contact?(Required.)
8.Please briefly explain why you selected your answer to the previous question.
9.Has uncertainty about labeling ever led you to any of the following?(Required.)
Yes
No
Prefer not to say
Skip eating
Avoid social situations
Feel anxious about food choices
Eat a very limited range of foods
Spend a lot of extra time checking labels
Avoid foods prepared by others
10.Have you ever experienced symptoms after consuming a packaged food you later suspected contained undisclosed gluten (e.g., due to cross-contact or unclear labeling)?(Required.)
11.If you’re comfortable, you may briefly describe the situation. Please share whether you contacted the company or reported it to the FDA/MedWatch.
12.Please share any specific examples of products you avoid or trust because of labeling practices. If you recall brands, ingredients, or label wording, you can include those details.
13.How often does uncertainty about a label lead you to purchase a more expensive "certified" product over a more affordable option that isn't third party certified?(Required.)
14.What is your age?(Required.)
15.Where do you reside?
16.Is there anything else you would like to share about your experience with gluten labeling, food choices, or ingredient transparency?