* 1. What is your gender?

* 2. Please enter your age

* 3. Please select your association with The University of Texas?

* 4. Are you familiar with Swirll yogurt?

* 5. Which of the following yogurt shops have you visited (select all that apply)?

* 6. How did you hear about Swirll yogurt (select all that apply)?

* 7. Please order the following yogurt shops in order of your favorite to least favorite (1 is your favorite, 5 is your least favorite).

* 8. Which frozen yogurt shop do you believe is the most expensive? And the least expensive? (Write most/least next to answer)

* 9. How many times a week do you eat frozen yogurt?

* 10. Please rate each of the following characteristics on a scale of 1-10 (1 being unimportant, 10 being important) in selecting a yogurt shop. You may use the same rating more than once.

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