Tourism Industry Business Confidence Survey

This survey relates to your business profile, performance and confidence level. No specific financial information is requested.

The survey is anonymous, does not ask for specific financial information and is conducted for research purposes only in compliance with the Privacy Act 1988.

Estimated completion time: 3 to 5 minutes.

Question Title

* 1. How confident do you currently feel that business conditions are going to improve?

Very confident

Confident

Somewhat confident

Not confident

Not very confident

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* 2. Compared to the 2019-2020 financial year your overall trading / sales for the 2020-2021 financial year were:

Much lower

Lower

Unchanged

Better

Much better

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* 3. Your trading / sales for the 2021-2022 financial year is expected to be:

Much lower

Lower

Unchanged

Better

Much better

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* 4. Compared to the 2019-2020 financial year your profitability for the 2020-2021 financial year was:

Much lower

Lower

Unchanged

Better

Much better

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* 5. Your profitability for the 2021-2022 financial year is expected to be:

Much lower

Lower

Unchanged

Better

Much better

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* 6. Your capital expenditure (e.g. buildings or equipment) for the 2020-2021 financial year was:

$1,000 - $9,999

$10,000 - $49,999

$50,000 - $99,999

$100,000 - $150,000 or more

$150,001 or more

Question Title

* 7. Your capital expenditure for the 2021-2022 financial year is expected to be:

$1,000 - $9,999

$10000 - $49,999

$50,000 - $99,999

$100,000 - $150,000

$150,001 or more

Other (please specify)

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* 8. Compared to the 2019-2020 financial year the number of staff you employed for the 2020-2021 financial year was:

Much Lower

Lower

Unchanged

Higher

Much Higher

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* 9. The number of staff you expect to employ in the 2021-2022 financial year will be:

Much Lower

Lower

Unchanged

Higher

Much Higher

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* 10. From which postcode do you primarily operate your business?

2477

2478

2479

Other (please specify)

Question Title

* 11. Which industry categories describes your primary business?

Caravan Park

Motel/Hotel/Resort

Restaurant/Cafe/Pub/Dining Establishment

Art Facility

Workshop Provider

Self Contained Acccommodation

Holiday Rental

Visitor Attraction

Transport Services

Festivals and Events

Support Services

Tour/Activity Provider

Other (please specify)

Question Title

* 12. How familiar are you with the 2021-2030 Ballina Coast and Hinterland Destination Management Plan? The plan can be viewed here

Not at all familiar

Not very familiar

Somewhat familiar

Quite familiar

Very familiar

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* 13. How familiar are you with the 2021-2030 Ballina Shire Economic Development Strategy? The strategy can be viewed here

Not at all familiar

Not very familiar

Somewhat familiar

Quite familiar

Very familiar

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* 14. From the options below please select the rate most important factors that will influence the growth of your business in the next 12 months:

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* 15. From the options below please rank the below factors that you believe are most important for economic growth in our region:

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* 16. Have you introduced a new (or significantly improved) product or service in the 2020/2021 financial year?

Yes

Prefer not to say

If YES, please briefly describe the product.

Question Title

* 17. How willing are you to financially contribute to marketing initiatives?

Yes

Other (please specify)

Tourism Industry Business Confidence Survey

Question Title

* 1. How confident do you currently feel that business conditions are going to improve?

Question Title

* 2. Compared to the 2019-2020 financial year your overall trading / sales for the 2020-2021 financial year were:

Question Title

* 3. Your trading / sales for the 2021-2022 financial year is expected to be:

Question Title

* 4. Compared to the 2019-2020 financial year your profitability for the 2020-2021 financial year was:

Question Title

* 5. Your profitability for the 2021-2022 financial year is expected to be:

Question Title

* 6. Your capital expenditure (e.g. buildings or equipment) for the 2020-2021 financial year was:

Question Title

* 7. Your capital expenditure for the 2021-2022 financial year is expected to be:

Question Title

* 8. Compared to the 2019-2020 financial year the number of staff you employed for the 2020-2021 financial year was:

Question Title

* 9. The number of staff you expect to employ in the 2021-2022 financial year will be:

Question Title

* 10. From which postcode do you primarily operate your business?

Question Title

* 11. Which industry categories describes your primary business?

Question Title

* 12. How familiar are you with the 2021-2030 Ballina Coast and Hinterland Destination Management Plan? The plan can be viewed here

Question Title

* 13. How familiar are you with the 2021-2030 Ballina Shire Economic Development Strategy? The strategy can be viewed here

Question Title

* 14. From the options below please select the rate most important factors that will influence the growth of your business in the next 12 months:

Question Title

* 15. From the options below please rank the below factors that you believe are most important for economic growth in our region:

Question Title

* 16. Have you introduced a new (or significantly improved) product or service in the 2020/2021 financial year?

Question Title

* 17. How willing are you to financially contribute to marketing initiatives?

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* 18. Please provide any further comments