Upstream Ag Insights

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* 1. There are three concepts under consideration for Upstream Ag Insights. Please read each concept carefully and consider each one as if it were the only option available to you. On a scale of 1 to 5, where 1 is “Very Unlikely”, 2 is Unlikely”, 3 is “neither unlikely nor likely”, 4 is likely and 5 is “very likely”. How likely would you be to subscribe?

	Very Unlikely	Unlikely	Neither Unlikely nor Likely	Likely	Very Likely
Concept 1 Continued access to the Upstream Ag Insights you are familiar with – but with a small subscription fee of $15/month.	Concept 1 Continued access to the Upstream Ag Insights you are familiar with – but with a small subscription fee of $15/month. Very Unlikely	Concept 1 Continued access to the Upstream Ag Insights you are familiar with – but with a small subscription fee of $15/month. Unlikely	Concept 1 Continued access to the Upstream Ag Insights you are familiar with – but with a small subscription fee of $15/month. Neither Unlikely nor Likely	Concept 1 Continued access to the Upstream Ag Insights you are familiar with – but with a small subscription fee of $15/month. Likely	Concept 1 Continued access to the Upstream Ag Insights you are familiar with – but with a small subscription fee of $15/month. Very Likely
Concept 2 Everything in Concept 1 PLUS added highlights and additional commentary. This option also includes a minimum 3 per month write up of frameworks to apply to agribusiness, patent analysis, annual report analysis, journal article analysis (new research applicable to things like biologicals, machine learning etc.) for $25/month, or $21/month when you sign up for a year.	Concept 2 Everything in Concept 1 PLUS added highlights and additional commentary. This option also includes a minimum 3 per month write up of frameworks to apply to agribusiness, patent analysis, annual report analysis, journal article analysis (new research applicable to things like biologicals, machine learning etc.) for $25/month, or $21/month when you sign up for a year. Very Unlikely	Concept 2 Everything in Concept 1 PLUS added highlights and additional commentary. This option also includes a minimum 3 per month write up of frameworks to apply to agribusiness, patent analysis, annual report analysis, journal article analysis (new research applicable to things like biologicals, machine learning etc.) for $25/month, or $21/month when you sign up for a year. Unlikely	Concept 2 Everything in Concept 1 PLUS added highlights and additional commentary. This option also includes a minimum 3 per month write up of frameworks to apply to agribusiness, patent analysis, annual report analysis, journal article analysis (new research applicable to things like biologicals, machine learning etc.) for $25/month, or $21/month when you sign up for a year. Neither Unlikely nor Likely	Concept 2 Everything in Concept 1 PLUS added highlights and additional commentary. This option also includes a minimum 3 per month write up of frameworks to apply to agribusiness, patent analysis, annual report analysis, journal article analysis (new research applicable to things like biologicals, machine learning etc.) for $25/month, or $21/month when you sign up for a year. Likely	Concept 2 Everything in Concept 1 PLUS added highlights and additional commentary. This option also includes a minimum 3 per month write up of frameworks to apply to agribusiness, patent analysis, annual report analysis, journal article analysis (new research applicable to things like biologicals, machine learning etc.) for $25/month, or $21/month when you sign up for a year. Very Likely
Concept 3 Everything in Concept 3 PLUS quarterly reports (4 annually) - Digitized acres report breaking apart the capabilities, business models and functionality gaps in companies within the digitized acre image for $100/month, or $83/month when you sign up for a year.	Concept 3 Everything in Concept 3 PLUS quarterly reports (4 annually) - Digitized acres report breaking apart the capabilities, business models and functionality gaps in companies within the digitized acre image for $100/month, or $83/month when you sign up for a year. Very Unlikely	Concept 3 Everything in Concept 3 PLUS quarterly reports (4 annually) - Digitized acres report breaking apart the capabilities, business models and functionality gaps in companies within the digitized acre image for $100/month, or $83/month when you sign up for a year. Unlikely	Concept 3 Everything in Concept 3 PLUS quarterly reports (4 annually) - Digitized acres report breaking apart the capabilities, business models and functionality gaps in companies within the digitized acre image for $100/month, or $83/month when you sign up for a year. Neither Unlikely nor Likely	Concept 3 Everything in Concept 3 PLUS quarterly reports (4 annually) - Digitized acres report breaking apart the capabilities, business models and functionality gaps in companies within the digitized acre image for $100/month, or $83/month when you sign up for a year. Likely	Concept 3 Everything in Concept 3 PLUS quarterly reports (4 annually) - Digitized acres report breaking apart the capabilities, business models and functionality gaps in companies within the digitized acre image for $100/month, or $83/month when you sign up for a year. Very Likely

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* 2. If you were to subscribe to any of the options described in the previous question, would that expense be paid personally or by your employer?

Personally

By Employer

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* 3. If there were an organizational or “team” subscription rate, would you purchase for your team?

Yes

No