University of California, San Diego Student Marketing Research Project on Triathlon. A-B

Thank you for filling out the survey, survey is for UCSD Student project on marketing research for triathlon suit and triathletes.

If you are interested in winning a $50 amazon gift card, please fill out your contact information for the last question (question 21)

Please note:

We are not collecting any personally identifying information. The data will be used for a class project and shared with our professor, but there will be no further distribution. Data will be deleted upon completion of the project.

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* 1. Gender

Male

Female

Other

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* 2. Age group

0-17

18-25

26-35

36-50

51-65

66+

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* 3. What is your profession

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* 4. Why did you join triathlon, and what do you value about the sport?

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* 5. What is your most frequently used social media platform?

Instagram

Twitter

Tiktok

Facebook

Strava

Other (please specify)

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* 6. Experience level in triathlon

Beginner

Intermediate

Advanced

Professional

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* 7. On a scale from 0-5 how much do you consider yourself as an athlete?

some what

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 8. What is your definition of an athlete?

Someone who engages in physical activities or sports without professional training.

A person who highly trains and competes in specific sports as their major activity.

An individual who trains for or competes in sports events, either as a profession or just for fun

Other (please specify)

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* 9. How many times do you ride per week and for how many hours each ride?

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* 10. Which one is more important to you

Training hard to be faster

Enjoying the sport

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* 11. Which one is more important to you

More aerodynamic suit with less functional pockets

More functional pockets in the suit but less aero

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* 12. How many tri suits do you buy in a year?

1-3

4-6

7-9

10+

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* 13. what are the top three occasions that you buy tri suits in?

Competition and Events

Joining a new club

Wear and tear

Seasonal Change

Upgrade for performance & comfort

Fashion trend

New bike purchase

Gifts for holidays or special occasions

Referral from friends

Other (please specify)

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* 14. Which brand of triathlon suit do you own?

I don’t own one

The brand of your triathlon suit

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* 15. How well do you know about the features and technologies in your tri suit?

I know somewhat.

100

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 16. what are your top four favorable features in a tri suit?

Temperature regulation

UV protection

Comfort benefits (body fit and zero pad feeling)

Water repellent coatings

Color design

Aero fabric and Drag-reducing fit

Functional and quick-access pockets

Other (please specify)

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* 17. How much did you pay for your triathlon suit?

Less than $100

Between $100 and $200

Between $200 and $300

More than $300

I don’t own one

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* 18. What do you like about your current suit and why?

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* 19. What do you dislike about your current suit and why?

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* 20. What's the reason that you do not own a triathlon suit? (if you have one, type N/A)

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* 21. To win $50 amazon gift card

Name

City/Town

State/Province

Country

Email Address