Market Research Study Question Title 1. Please provide the following: First Name Last Name Address City State Zip Code Phone Email If you live in the city of Chicago, what neighborhood do you live in? Question Title 2. Please provide your age Question Title 3. Please provide your gender: Female Male Transgender Non-binary Other (please specify) Question Title 4. Please provide your marital status: Married Single Divorced, Separated or Widowed Living or co-habiting with partner Question Title 5. Do you have any children under the age of 18 living with you? Yes No Question Title 6. Please provide your employment status? Employed full time Employed part time (30 hours or less per week) Full time homemaker Full time Student Retired Unemployed/on disability Question Title 7. Please provide your current occupation? Question Title 8. Please provide your annual household income: Under $20,000 $20,000-$40-000 $40,000-$60,000 $60,000-$80,000 $80,000-$100,000 $100,000 or more Question Title 9. Please provide your highest level of education: Some high school High school graduate Some college College graduate degree Post graduate degree Trade or Technical School Question Title 10. Please provide your ethnicity: White Black or African American Hispanic or Latino Asian or Asian American American Indian or Alaska Native Native Hawaiian or other Pacific Islander Middle Eastern or North African Other (please specify) Question Title 11. Do you or anyone in your immediate household work for any of the following? A news or media company such as television, radio or newspaper A public relations company An advertising agency or advertising department within a company A market research firm or a marketing research department within a company A company that distills, distributes, and/or sells alcohol None of the above Question Title 12. Do you consume any of the following beverages? (Select all that apply) Soda/pop Beer Wine Iced tea Gin Vodka Orange juice Vitamin Water Ready to drink cocktails Hard seltzers None of the above Question Title 13. If you consume any of these beverages listed, how often do you drink them? Never Once a month Once a week 2-3 times a week At least 4 times a week Soda/pop Soda/pop Never Soda/pop Once a month Soda/pop Once a week Soda/pop 2-3 times a week Soda/pop At least 4 times a week Beer Beer Never Beer Once a month Beer Once a week Beer 2-3 times a week Beer At least 4 times a week Wine Wine Never Wine Once a month Wine Once a week Wine 2-3 times a week Wine At least 4 times a week Iced tea Iced tea Never Iced tea Once a month Iced tea Once a week Iced tea 2-3 times a week Iced tea At least 4 times a week Gin Gin Never Gin Once a month Gin Once a week Gin 2-3 times a week Gin At least 4 times a week Vodka Vodka Never Vodka Once a month Vodka Once a week Vodka 2-3 times a week Vodka At least 4 times a week Vitamin water Vitamin water Never Vitamin water Once a month Vitamin water Once a week Vitamin water 2-3 times a week Vitamin water At least 4 times a week Hard Seltzer Hard Seltzer Never Hard Seltzer Once a month Hard Seltzer Once a week Hard Seltzer 2-3 times a week Hard Seltzer At least 4 times a week Tequila Tequila Never Tequila Once a month Tequila Once a week Tequila 2-3 times a week Tequila At least 4 times a week Rum Rum Never Rum Once a month Rum Once a week Rum 2-3 times a week Rum At least 4 times a week Question Title 14. Please select the following brands your open to drinking: Pepsi Sprite Budweiser Beefeater Empathy Wines Tanqueray Corona Empathy Wines Jack Daniel's Honest Tea Red Bull Kim Crawford Ketel One Heineken Aviation Monster Modelo The Prisoner Wine Company Tito's Handmade Vodka Pacifico Victoria Meomi Robert Mondavi Svedka Vodka None of the above Question Title 15. Please choose which description describes you best: I am actively looking for new products, brands and flavors of alcohol to try I typically like to stick to the alcohol that I know and like Alcohol is important to my daily routine Alcohol is important to my social life I don't drink alcohol Question Title 16. Switching gears, thinking generally about your relationship with new technology, which of the following best describes you? I do not like new technology; I find it difficult to learn new things and generally try to avoid using technology I somewhat dislike new technology; it takes me a bit of time to learn it, and I will use it if I have to I am somewhere in the middle; I do not like or dislike new tech. If it does something useful for me I will use I enjoy new technology; but I sometimes let others try it first I love new technology; I am always the first to try something new and enjoy learning about new gadgets Question Title 17. How often do you engage with each of the following? Daily At least 4 times a week 2-3 times a week Once a week 2-3 times a month Once a month Never Live TV news Live TV news Daily Live TV news At least 4 times a week Live TV news 2-3 times a week Live TV news Once a week Live TV news 2-3 times a month Live TV news Once a month Live TV news Never Live TV other then the news (e.g. movies/shows Live TV other then the news (e.g. movies/shows Daily Live TV other then the news (e.g. movies/shows At least 4 times a week Live TV other then the news (e.g. movies/shows 2-3 times a week Live TV other then the news (e.g. movies/shows Once a week Live TV other then the news (e.g. movies/shows 2-3 times a month Live TV other then the news (e.g. movies/shows Once a month Live TV other then the news (e.g. movies/shows Never Newspapers Newspapers Daily Newspapers At least 4 times a week Newspapers 2-3 times a week Newspapers Once a week Newspapers 2-3 times a month Newspapers Once a month Newspapers Never Online news (e.g. news outlet, websites such as nytimes.com wsj.com) Online news (e.g. news outlet, websites such as nytimes.com wsj.com) Daily Online news (e.g. news outlet, websites such as nytimes.com wsj.com) At least 4 times a week Online news (e.g. news outlet, websites such as nytimes.com wsj.com) 2-3 times a week Online news (e.g. news outlet, websites such as nytimes.com wsj.com) Once a week Online news (e.g. news outlet, websites such as nytimes.com wsj.com) 2-3 times a month Online news (e.g. news outlet, websites such as nytimes.com wsj.com) Once a month Online news (e.g. news outlet, websites such as nytimes.com wsj.com) Never Facebook Facebook Daily Facebook At least 4 times a week Facebook 2-3 times a week Facebook Once a week Facebook 2-3 times a month Facebook Once a month Facebook Never Instagram Instagram Daily Instagram At least 4 times a week Instagram 2-3 times a week Instagram Once a week Instagram 2-3 times a month Instagram Once a month Instagram Never Reddit Reddit Daily Reddit At least 4 times a week Reddit 2-3 times a week Reddit Once a week Reddit 2-3 times a month Reddit Once a month Reddit Never Snapchat Snapchat Daily Snapchat At least 4 times a week Snapchat 2-3 times a week Snapchat Once a week Snapchat 2-3 times a month Snapchat Once a month Snapchat Never TikTok TikTok Daily TikTok At least 4 times a week TikTok 2-3 times a week TikTok Once a week TikTok 2-3 times a month TikTok Once a month TikTok Never X (formerly Twitter) X (formerly Twitter) Daily X (formerly Twitter) At least 4 times a week X (formerly Twitter) 2-3 times a week X (formerly Twitter) Once a week X (formerly Twitter) 2-3 times a month X (formerly Twitter) Once a month X (formerly Twitter) Never Question Title 18. If you use any these social media platforms, how long, on average, do you use them for in a typical day? 0 minutes 5-10 minutes 10-30 minutes 30-60 minutes 1 hour More than 1 hour Facebook Facebook 0 minutes Facebook 5-10 minutes Facebook 10-30 minutes Facebook 30-60 minutes Facebook 1 hour Facebook More than 1 hour Instagram Instagram 0 minutes Instagram 5-10 minutes Instagram 10-30 minutes Instagram 30-60 minutes Instagram 1 hour Instagram More than 1 hour Reddit Reddit 0 minutes Reddit 5-10 minutes Reddit 10-30 minutes Reddit 30-60 minutes Reddit 1 hour Reddit More than 1 hour Snapchat Snapchat 0 minutes Snapchat 5-10 minutes Snapchat 10-30 minutes Snapchat 30-60 minutes Snapchat 1 hour Snapchat More than 1 hour TikTok TikTok 0 minutes TikTok 5-10 minutes TikTok 10-30 minutes TikTok 30-60 minutes TikTok 1 hour TikTok More than 1 hour X (Formerly Twitter) X (Formerly Twitter) 0 minutes X (Formerly Twitter) 5-10 minutes X (Formerly Twitter) 10-30 minutes X (Formerly Twitter) 30-60 minutes X (Formerly Twitter) 1 hour X (Formerly Twitter) More than 1 hour None of the above None of the above 0 minutes None of the above 5-10 minutes None of the above 10-30 minutes None of the above 30-60 minutes None of the above 1 hour None of the above More than 1 hour Question Title 19. Do you have access to a computer or laptop with a working webcam? Yes No Question Title 20. Do you have cable or broadband service with 4G, 5G. or fast wi-fi? Yes No Question Title 21. Are you willing to install Zoom, if asked, on to your computer? (installation is free and easy) Yes No Done
