On Land Magazine Reader Survey

Question Title

1. How long have you been reading On Land?

Less than six months

Six months to a year

1 - 2 years

3 or more years

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2. Where did you first learn about On Land Magazine?

Email from Western Landowners Alliance

Personal referral (from a friend or relative)

Work referral (from a colleague or peer)

Social media (Facebook, Instagram, Twitter, etc.)

Google search results

On a podcast

At a ranch or business I was visiting

The magazine just started showing up

Other (please specify)

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3. How many other people in your household (besides yourself) read On Land magazine?

None

One

Two

Three

More than three

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4. How satisfied are you with the following elements of On Land magazine?

	Not at all	Somewhat	Mostly	Completely
Stories/storytelling	Stories/storytelling Not at all	Stories/storytelling Somewhat	Stories/storytelling Mostly	Stories/storytelling Completely
Essays/information	Essays/information Not at all	Essays/information Somewhat	Essays/information Mostly	Essays/information Completely
Photography/visuals	Photography/visuals Not at all	Photography/visuals Somewhat	Photography/visuals Mostly	Photography/visuals Completely
Advertisers/ads	Advertisers/ads Not at all	Advertisers/ads Somewhat	Advertisers/ads Mostly	Advertisers/ads Completely

Question Title

5. I find the content of On Land magazine to be

	Not at all	Somewhat	Mostly	Completely
trustworthy	trustworthy Not at all	trustworthy Somewhat	trustworthy Mostly	trustworthy Completely
useful	useful Not at all	useful Somewhat	useful Mostly	useful Completely
relevant	relevant Not at all	relevant Somewhat	relevant Mostly	relevant Completely
high quality	high quality Not at all	high quality Somewhat	high quality Mostly	high quality Completely

Question Title

6. What topics would you like to see more of in the magazine? Select as many as you'd like.

Water/drought

Wildfire

Service, company or product reviews

Wildlife

Rancher/landowner profiles or interviews

Property rights

Forestry/timber management

Livestock production/raising

Federal natural resource policy

Ranch/operation-scale money topics

hunting/fishing access

Rural community concerns

Political or business leader interviews

First person reflections/essays

State natural resource policy

Soil health/land health

Ranch/operation-scale practical how-tos

Public land management

Big picture/national money topics

Other (please specify)

Question Title

7. Have you ever given or received a gift subscription to On Land Magazine? (check any that apply)

Received a gift

Given a gift

Neither

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8. Which statements best describe your relationship to working lands (farms and ranches)?

Owner-operator

Owner, employing manager(s)

Owner, leasing my land to operator(s)

Employed as a manager

Operator on leased land

Curious/interested in purchasing farm/ranch land

Curious/interested in working in farming/ranching

Employed by a farm/ranch-related for profit business

Employed by a public land management agency

Employed by working lands-related non-profit organization

Other (please specify)

Question Title

9. Where else do you find stories or information similar to that offered by On Land magazine? (check all that apply)

Podcasts

Radio

Farm and ranch industry magazines

Public agency (e.g. USDA) websites

Local newspapers (print or online)

National newspapers (print or online)

General interest magazines

YouTube or other videos

Other organization's membership magazines

Online media brands (e.g. Vox, Red State, Slate, The Blaze)

Sustainability or "green" magazines

Friends and neighbors

Question Title

10. Where else do you access content from the Western Landowners Alliance?

	Never heard of it	Not at all	Sometimes	Frequently
westernlandowners.org (organization website)	westernlandowners.org (organization website) Never heard of it	westernlandowners.org (organization website) Not at all	westernlandowners.org (organization website) Sometimes	westernlandowners.org (organization website) Frequently
onland.westernlandowners.org (magazine website)	onland.westernlandowners.org (magazine website) Never heard of it	onland.westernlandowners.org (magazine website) Not at all	onland.westernlandowners.org (magazine website) Sometimes	onland.westernlandowners.org (magazine website) Frequently
The On Land Podcast	The On Land Podcast Never heard of it	The On Land Podcast Not at all	The On Land Podcast Sometimes	The On Land Podcast Frequently
Working Wild University podcast	Working Wild University podcast Never heard of it	Working Wild University podcast Not at all	Working Wild University podcast Sometimes	Working Wild University podcast Frequently
Emails from Western Landowners Alliance	Emails from Western Landowners Alliance Never heard of it	Emails from Western Landowners Alliance Not at all	Emails from Western Landowners Alliance Sometimes	Emails from Western Landowners Alliance Frequently
Facebook	Facebook Never heard of it	Facebook Not at all	Facebook Sometimes	Facebook Frequently
Instagram	Instagram Never heard of it	Instagram Not at all	Instagram Sometimes	Instagram Frequently
YouTube	YouTube Never heard of it	YouTube Not at all	YouTube Sometimes	YouTube Frequently

Question Title

11. In your opinion, where does the content of On Land Magazine fall on this scale?

Progressive

Centrist

Conservative

Clear

i We adjusted the number you entered based on the slider’s scale.

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12. What is your age?

20 or younger

21-29

30-39

40-49

50-59

60-69

70-79

80 and older

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13. Where are you?

State/Province

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14. How likely is it that you would recommend On Land Magazine to a friend or colleague?

NOT AT ALL LIKELY

EXTREMELY LIKELY

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15. Do you have any other comments, questions, or concerns?

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16. Would you like to be entered into our drawing to win $100 in On Land or WLA merchandise?

Yes

On Land Magazine Reader Survey

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* 1. How long have you been reading On Land?

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* 2. Where did you first learn about On Land Magazine?

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* 3. How many other people in your household (besides yourself) read On Land magazine?

Question Title

* 4. How satisfied are you with the following elements of On Land magazine?

Question Title

* 5. I find the content of On Land magazine to be

Question Title

* 6. What topics would you like to see more of in the magazine? Select as many as you'd like.

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* 7. Have you ever given or received a gift subscription to On Land Magazine? (check any that apply)

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* 8. Which statements best describe your relationship to working lands (farms and ranches)?

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* 9. Where else do you find stories or information similar to that offered by On Land magazine? (check all that apply)

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* 10. Where else do you access content from the Western Landowners Alliance?

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* 11. In your opinion, where does the content of On Land Magazine fall on this scale?

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* 12. What is your age?

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* 13. Where are you?

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* 14. How likely is it that you would recommend On Land Magazine to a friend or colleague?

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* 15. Do you have any other comments, questions, or concerns?

Question Title

* 16. Would you like to be entered into our drawing to win $100 in On Land or WLA merchandise?

1. How long have you been reading On Land?

2. Where did you first learn about On Land Magazine?

3. How many other people in your household (besides yourself) read On Land magazine?

4. How satisfied are you with the following elements of On Land magazine?

5. I find the content of On Land magazine to be

6. What topics would you like to see more of in the magazine? Select as many as you'd like.

7. Have you ever given or received a gift subscription to On Land Magazine? (check any that apply)

8. Which statements best describe your relationship to working lands (farms and ranches)?

9. Where else do you find stories or information similar to that offered by On Land magazine? (check all that apply)

10. Where else do you access content from the Western Landowners Alliance?

11. In your opinion, where does the content of On Land Magazine fall on this scale?

12. What is your age?

13. Where are you?

14. How likely is it that you would recommend On Land Magazine to a friend or colleague?

15. Do you have any other comments, questions, or concerns?

16. Would you like to be entered into our drawing to win $100 in On Land or WLA merchandise?