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Cruise Retail Staff Feedback on Brand Training Effectiveness
1.
Which category are you most involved in selling at the moment? (answer all that are relevant)
Jewellery
Watches
Beauty
Liquor
Fashion & Accessories
Sunglasses
Logo
Confectionery
Technology
Other (please specify)
2.
How would you rate your current confidence level in knowing about the main brands which you are expected to sell onboard?
Very Confident
Confident
Neutral
Somewhat Confident
Not Confident
3.
When recommending a brand to a guest, which of the following is most relevant to you?
I will most likely promote the brand which I feel confident about
I will most likely promote the brand which the guest asks me about
I will most likely promote the brand which I like the most
I will most likely promote the brand which is on special offer / discount
I will most likely promote the brand which provides me the highest commission
I am not sure
4.
What type of brand training is most effective for you?
Very Effective
Effective
Neutral
Somewhat Effective
Not Effective
On my mobile phone on an app / E-Learning Platform
Very Effective
Effective
Neutral
Somewhat Effective
Not Effective
On my mobile phone as a email / saved document
Very Effective
Effective
Neutral
Somewhat Effective
Not Effective
Printed Materials
Very Effective
Effective
Neutral
Somewhat Effective
Not Effective
Face to face with a brand trainer in the shop
Very Effective
Effective
Neutral
Somewhat Effective
Not Effective
On video calls whilst on the ship
Very Effective
Effective
Neutral
Somewhat Effective
Not Effective
On video calls at home
Very Effective
Effective
Neutral
Somewhat Effective
Not Effective
From my colleagues who I work with
Very Effective
Effective
Neutral
Somewhat Effective
Not Effective
From My Supervisor
Very Effective
Effective
Neutral
Somewhat Effective
Not Effective
5.
Please rank how important each of the following points are for you in respect to brand training?
Very Important
Important
Neutral
Somewhat Important
Not Important
Brand History
Very Important
Important
Neutral
Somewhat Important
Not Important
Brand Story
Very Important
Important
Neutral
Somewhat Important
Not Important
Unique Selling Points
Very Important
Important
Neutral
Somewhat Important
Not Important
Best Sellers
Very Important
Important
Neutral
Somewhat Important
Not Important
Special Offers
Very Important
Important
Neutral
Somewhat Important
Not Important
Learning About Unique / Limited Editions
Very Important
Important
Neutral
Somewhat Important
Not Important
How to Merchandise the Products
Very Important
Important
Neutral
Somewhat Important
Not Important
How to Care for the Products
Very Important
Important
Neutral
Somewhat Important
Not Important
What is Important to Different Nationalities
Very Important
Important
Neutral
Somewhat Important
Not Important
Brand Campaigns
Very Important
Important
Neutral
Somewhat Important
Not Important
How to Cross-Sell the Brand
Very Important
Important
Neutral
Somewhat Important
Not Important
How to Up-Sell the Brand
Very Important
Important
Neutral
Somewhat Important
Not Important
6.
Which of the following is most important to you in respect to how brands can better train you?
Very Important
Important
Neutral
Somewhat Important
Not Important
Training More Often When Onboard
Very Important
Important
Neutral
Somewhat Important
Not Important
Training Before I start working on the ship
Very Important
Important
Neutral
Somewhat Important
Not Important
More Incentives
Very Important
Important
Neutral
Somewhat Important
Not Important
Exclusive Crew Discounts
Very Important
Important
Neutral
Somewhat Important
Not Important
Learning Materials to Keep
Very Important
Important
Neutral
Somewhat Important
Not Important
Certificated Training
Very Important
Important
Neutral
Somewhat Important
Not Important
7.
What do you feel are the most important benefits of receiving brand training (select all which apply)?
Improves my sales
Increases my confidence
Improves my guest service
Keeps my manager happy
Increases my chance to be promoted
Allows me to share my knowledge with my colleagues
Increases my commission
Allows me to contribute to the success of the team
Motivates me to perform better
Improves my retail standards
8.
How would you rate the overall effectiveness of the current brand training you receive?
Very Effective
Effective
Neutral
Somewhat Effective
Not Effective
9.
Would you be interested in completing a Cruise Retail Brands Diploma?
Yes
No
No Opinion
10.
Thanks for all your answers! Finally, we would love your thoughts and feedback. What additional training topics / further comments / suggestions would you like to make?
