1.Where is your farm market located?

AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyoming

2.How do you determine the price of your crops? (Select all that apply)

Grower input/time

Input costs

Compare competitors’ pricing

Compare grocery prices

Based upon profit margins

Based upon a specific set of markups

Availability

All of the above

Other (please specify)

3.What is the typical markup you add to your non-produce prices?

Less than 4%

5-10%

10-20%

20-30%

30-40%

50-60%

61%+

4.How much has inflation and/or input costs raised your cost of production?

Less than 5%

10%

20%

30%

40%

50%+

Not applicable

Other (please specify)

5.How do you communicate "premium" to customers when pricing products higher?

Limited availability of product/high demand

Organic offering

Specialty/niche crop

Type of variety

Other (please specify)

6.Do you charge more for specific varieties of fruits or vegetables?

Yes

No