Enterprise Data & Business Analytics Survey

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* 1. Do you currently have an enterprise data management (EDM) strategy in place?

Yes

No, but plan to within the next year

No, but plan to within the next five years

No, establishing an EDM strategy is not a priority for us

Not sure

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* 2. Does your organization have a dedicated enterprise data and analytics team?

Yes

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* 3. What percentage of your company has access to using or actioning data & analytics?

Under 10%

11-25%

26-50%

51-75%

76%+

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* 4. Who at your organization currently has access to using or actioning enterprise analytics? (select all that apply)

Executive Suite

Front line workers

Business/Brand/P&L Management

Finance

Sales/Marketing

Supply Chain & Procurement

Data & Analytics Team

Other (please specify)

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* 5. How is your organization currently using or actioning analytics? (select all that apply)

Increase operational efficiency & productivity

Identify & generate new revenue streams

Improve financial performance

Enable digital transformation

Enhance customer experience

Boost overall competitive advantage

Elevate the employee experience

Facilitate improved decision making across the entire enterprise

Enable AI, ML and/or predictive analytics

Boost sales & marketing efforts

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* 6. Looking forward over the next 5 years, where do you see enterprise data and analytics delivering the most value? (select 3)

By increasing operational efficiency & productivity

Identifying & generating new revenue streams

Improving financial performance

Enabling digital transformation

Enhancing customer experience

Boosting overall competitive advantage

Elevating the employee experience

Facilitating improved decision making across the entire enterprise

Enabling AI, ML and/or predictive analytics

Boosting sales & marketing efforts

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* 7. What is your biggest inhibitors when it comes to actioning enterprise data and analytics? (choose one)

Budget limitations

Lack of technology or IT infrastructure

Lack of leadership buy-in

Lack of skilled talent

Data security & privacy concerns

Other (please specify)

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* 8. Are you currently leveraging or planning to leverage an of the following tools?

	Already Leveraging	Looking to Invest	N/A
Data acquisition solutions	Data acquisition solutions Already Leveraging	Data acquisition solutions Looking to Invest	Data acquisition solutions N/A
Data Warehousing	Data Warehousing Already Leveraging	Data Warehousing Looking to Invest	Data Warehousing N/A
Data Mining	Data Mining Already Leveraging	Data Mining Looking to Invest	Data Mining N/A
Data Integration	Data Integration Already Leveraging	Data Integration Looking to Invest	Data Integration N/A
Predictive Analytics Solutions	Predictive Analytics Solutions Already Leveraging	Predictive Analytics Solutions Looking to Invest	Predictive Analytics Solutions N/A
Data Enrichment	Data Enrichment Already Leveraging	Data Enrichment Looking to Invest	Data Enrichment N/A
Data Visualization	Data Visualization Already Leveraging	Data Visualization Looking to Invest	Data Visualization N/A
Data Governance	Data Governance Already Leveraging	Data Governance Looking to Invest	Data Governance N/A
Data Management	Data Management Already Leveraging	Data Management Looking to Invest	Data Management N/A
Data Monetization	Data Monetization Already Leveraging	Data Monetization Looking to Invest	Data Monetization N/A
Enterprise Data Platform Solutions	Enterprise Data Platform Solutions Already Leveraging	Enterprise Data Platform Solutions Looking to Invest	Enterprise Data Platform Solutions N/A
Master Data Solutions	Master Data Solutions Already Leveraging	Master Data Solutions Looking to Invest	Master Data Solutions N/A
Machine Learning & AI	Machine Learning & AI Already Leveraging	Machine Learning & AI Looking to Invest	Machine Learning & AI N/A

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* 9. What is the current state of data monetization at your company?

Yes, we’ve successfully implemented at least 1 or more data monetization initiatives

No, but plan to launch our first initiative within the next 12 months.

No, but monetizing data is a long-term goal

No, not a priority

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* 10. If yes, what type of data monetization? (check all that apply)

The use of data to develop new products, services & customers

The use of data to optimize business performance & operational efficiency

Direct sale of data to third parties

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* 11. Do you plan to increase your investment in enterprise data and analytics in FY21?

Yes