PRSA - Nonprofit Survey

PRSA Richmond’s Public Service Committee is considering ways in which we can serve the nonprofit community in the Richmond region. Workshops for local nonprofits have been well received in the past few years, and we wanted to solicit your opinion as a PRSA Richmond member who works in the nonprofit sector. To help us ensure a workshop would meet the most pressing needs of the nonprofit community, please fill out the questionnaire below. It shouldn’t take more than a few minutes. Thank you!

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* 1. What format would be most helpful to you?

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* 2. What timing would you prefer? (Can choose more than one).

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* 3. What days of the week do you prefer?

  Not preferable Neutral Preferable
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

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* 4. On the scale below, please rate how interested you are in learning about the following topics:

  Not at all interested Neutral Very Interested
Social Media 101 – Leverage Twitter, Facebook, Instagram, etc. to build an engaged online following.
Social Media 201: Content and promotions – Create and promote compelling content, from short videos to images to eBooks, to reach your audience.
Digital Advertising – Navigate the world of online advertising from retargeting to social and create ads that pop for potential donors and volunteers.
Media Relations – Engage with the media to get your story told through local press.
Creating a Solid Strategic Communications Plan - Setting goals and objectives, developing strategies, tactics and outlining metrics.
Crisis Management – Create a basic crisis protocol for your organization.
Branding – Assess your non-profit brand’s current health and identify areas of improvement.
Web Design – Identify the fundamentals of an effective website.

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* 5. Any other ideas for us/anything you’d like to add?

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