Exit this survey PC&D's 2014 Detail Operations Benchmarking Survey Thanks for taking a few minutes to share some details about your detailing operation. When you complete the survey you'll have a chance to enter a drawing to win a $50 gift card. Question Title * 1. How many detail businesses (mobile or fixed-site) do you own/operate? (This number can include the detail segment of a full-serve carwash business.) 1 2 3 4 5 6 7 8 9 10 More than 10 Question Title * 2. Your primary detail shop location is... A stand-alone location with office and work bays A mobile detailing business A shop on the premises of an automatic carwash A shop on the premises of a self-serve carwash A shop on the premises of a non-carwash facility Other (please specify) For the following questions, please base your responses on the performance and attributes of a single detail business. If you have more than one location, please select the detail shop that you feel is most typical or representative of your detail businesses. Question Title * 3. This detail business opened in... The 1960s The 1970s The 1980s The 1990s The 2000s The 2010s This year Question Title * 4. Is detailing the primary business of this location? Yes No Question Title * 5. This location has... No detail bays (Mobile) 1 detail bay 2 detail bays 3 detail bays 4 detail bays 5 detail bays 6 detail bays 7 detail bays 8 detail bays 9 detail bays 10 detail bays More than 10 Question Title * 6. In 2013, my total revenue from detail services was (round to the nearest thousandth): Question Title * 7. Fill in the blank. The 2013 revenue showed a(n) _________ from 2012. Increase Decrease No change Question Title * 8. In 2013, my total volume for all detail services was (round to the nearest thousandth): Question Title * 9. Fill in the blank. The 2012 volume showed a(n) ________ from 2011. Increase Decrease No change Question Title * 10. What is your busiest season? Spring Summer Fall Winter Question Title * 11. Fill in the blank. In 2014, I estimate my total revenues will show a(n) _____________ from last year: Increase Decrease No change Question Title * 12. What is the price of your best selling detail package? $0 - 10 $10 - $25 $25 - $50 $50 - $75 $75 - $100 $125 - $150 $150 - $175 $175 - $200 $200 - $225 $225 - $250 Question Title * 13. How long does it take for a detail shop employee or yourself to perform the necessary tasks for your best selling package? Less than two hours 2-3 hours 4 hours 5 hours More than 5 hours Question Title * 14. What is included in your best selling detail package (choose all that apply)? Hand wash Hand wax Interior cleaning Headlight cleaning Shampoo floor mats Upholstery shampoo Tires/trim dressing Other, please specify Question Title * 15. Please indicate your prices for the following services: (If you do not offer a service, please indicate by writing N/A.) Touch-up painting Extended protection paint sealants Engine cleaning Pinstriping (paint or tape decal) Rust-proofing Window tinting Vinyl repair Fabric repair Dent repair Paintless dent repair Windshield repair Gold plating Mobile electronics installation Headlight restoration Question Title * 16. Do you offer any other extra services? (If so, please indicate the type of service(s) and price(s) in the additional comments box.) Yes No Additional Comment Question Title * 17. Please list your annual operating costs for the following expenses in 2012: Chemicals (waxes, cleaners, protectants, etc.) Equipment and supplies Employee salaries and wages Insurance Utilities Rent Advertising/marketing Question Title * 18. In 2013, my total operating cost was: Question Title * 19. How many full-time employees do you employ? 1 2 3 4 5 6 7 8 9 10 More than 10 Question Title * 20. How many part-time employees do you employ? 1 2 3 4 5 6 7 8 9 10 More than 10 Question Title * 21. The starting hourly wage for a new detail shop employee is... Question Title * 22. The typical hourly wage for a detail shop employee is... Question Title * 23. In the past 12 months, I have tried the following advertising methods (choose all that apply) Coupons Direct mail Referral programs Internet Newspaper Radio Television Yellow pages Groupon LivingSocial Facebook Twitter Other, please specify Question Title * 24. There are ______ other detailing shops within a 10-mile radius (not including my own). 0 1 2 3 4 5 6 7 8 9 10+ Question Title * 25. Fill in the blank: My biggest concern right now as a detail center business owner is _________________ Question Title * 26. If you completed the entire survey, you will be entered into a drawing to win a $50 Visa Gift Card. In order to receive the gift card you must provide ALL of the following information: Name: Street Address: City: State: Zip Code: Email address: Done