A university’s reputation is crucial: it shapes funding, talent, partnerships, and scholarly success. Yet, while institutions invest heavily in building reputation, many academics feel their contributions are not represented in institutional messaging. This disconnect can lead to inauthentic branding and missed opportunities to showcase real strengths.
This survey explores how reputation-building aligns with academic values and daily experiences. Your insights will inform strategies that support your work and reflect the university’s true identity. The survey is confidential. If you’d like to receive the results, you may leave your email at the end.