Universities are under increasing pressure to build reputation amid competition and financial constraints, leading many to invest in marketing and communications strategies. Feedback from sector professionals suggests that, in some cases, there can be challenges aligning institutional messages with the values and daily realities of academic and professional staff. The roles and influence of marketing and communications teams may vary by institution and affect reputation-building efforts differently.
This inquiry seeks your views on how authority, collaboration, and institutional knowledge shape the effectiveness of university marketing and communications. Your responses will help identify practical approaches for effective, authentic reputation-building.
Your participation is valued and confidential. If you wish to receive a summary of findings, please provide your email at the end.