Destination Digital Maturity Survey (Accommodation)

Accommodation

Welcome to the Destination Digital Maturity Survey for Ballyhoura DEDP

By participating in this survey, you will help us to evaluate the digital maturity levels of tourism businesses within the region. Your responses will help to establish a baseline for your organisation against which future progress can be measured. Your input is crucial to identify strengths, weaknesses, and untapped digital opportunities or supports that could significantly enhance Ballyhoura’s online presence and unlock new commercial opportunities for the destination.

The survey should take approximately 30 minutes to complete. Please complete your survey by 5pm on Friday, 2nd May 2025. If you have any questions at this stage, please contact rebecca.scanlan@failteireland.ie for assistance.

Question Title

* 1. About you:

Your name

Job title

Email address

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* 2. About your business:

Business name

Business website

Number of Full-Time Staff (min. 4 days per week)

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* 3. What is your business type?

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* 4. How many bookable bedrooms do you have?

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* 5. How many room nights did you achieve in 2023 and 2024? (Best estimate)

2023

2024

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* 6. What percentage of your 2023 guests were from international markets? (Best estimate)

50%

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 7. What percentage of your 2024 guests were from international markets? (Best estimate)

50%

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 8. Which international markets are you most interested in? Please select all that apply.

United Kingdom

Europe

USA

Canada

Asia

Middle East

Africa

None - we do not wish to advertise to international markets

Question Title

* 9. How much total revenue did you generate in 2023? (Best estimate excluding any retail, merchandise etc)

0 - €5000

€5000 - €20000

€20000 - €100,000

€100,000 - €500,000

€500,000 - €1,000,000

> €1,000,000

Prefer not to say

Question Title

* 10. How much total revenue did you generate in 2024? (Best estimate excluding any retail, merchandise etc)

0 - €5000

€5000 - €20000

€20000 - €100,000

€100,000 - €500,000

€500,000 - €1,000,000

> €1,000,000

Prefer not to say

Question Title

* 11. What percentage of revenue in 2023 was generated from the following audience types? (Please select the percentage for all audience types, including "0%" if you do not generate revenue from that audience type)

	0%	1 - 25%	26 - 50%	51 - 75%	76 - 99%	100%
Leisure	Leisure 0%	Leisure 1 - 25%	Leisure 26 - 50%	Leisure 51 - 75%	Leisure 76 - 99%	Leisure 100%
Groups	Groups 0%	Groups 1 - 25%	Groups 26 - 50%	Groups 51 - 75%	Groups 76 - 99%	Groups 100%
FIT	FIT 0%	FIT 1 - 25%	FIT 26 - 50%	FIT 51 - 75%	FIT 76 - 99%	FIT 100%
Events or Corporate	Events or Corporate 0%	Events or Corporate 1 - 25%	Events or Corporate 26 - 50%	Events or Corporate 51 - 75%	Events or Corporate 76 - 99%	Events or Corporate 100%
Weddings	Weddings 0%	Weddings 1 - 25%	Weddings 26 - 50%	Weddings 51 - 75%	Weddings 76 - 99%	Weddings 100%
Other	Other 0%	Other 1 - 25%	Other 26 - 50%	Other 51 - 75%	Other 76 - 99%	Other 100%

If you have 'other' audience types, please specify here:

Question Title

* 12. What percentage of revenue in 2023 was attributed to the following categories (best estimate):(Please select the percentage for all, including "0%" if you do not generate revenue from that audience type)

	0%	1 - 25%	26 - 50%	51 - 75%	76 - 99%	100%
Accommodation	Accommodation 0%	Accommodation 1 - 25%	Accommodation 26 - 50%	Accommodation 51 - 75%	Accommodation 76 - 99%	Accommodation 100%
Weddings	Weddings 0%	Weddings 1 - 25%	Weddings 26 - 50%	Weddings 51 - 75%	Weddings 76 - 99%	Weddings 100%
Food and Beverage	Food and Beverage 0%	Food and Beverage 1 - 25%	Food and Beverage 26 - 50%	Food and Beverage 51 - 75%	Food and Beverage 76 - 99%	Food and Beverage 100%
Meetings and Events	Meetings and Events 0%	Meetings and Events 1 - 25%	Meetings and Events 26 - 50%	Meetings and Events 51 - 75%	Meetings and Events 76 - 99%	Meetings and Events 100%
Spa	Spa 0%	Spa 1 - 25%	Spa 26 - 50%	Spa 51 - 75%	Spa 76 - 99%	Spa 100%
Other	Other 0%	Other 1 - 25%	Other 26 - 50%	Other 51 - 75%	Other 76 - 99%	Other 100%

If you have 'other' audience types, please specify here:

Question Title

* 13. What is your best guess as to the age range of your target audience and current customers? (select all that apply)

0 - 12

13 - 18

19 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65+

Destination Digital Maturity Survey (Accommodation)

Accommodation

Question Title

* 1. About you:

Question Title

* 2. About your business:

Question Title

* 3. What is your business type?

Question Title

* 4. How many bookable bedrooms do you have?

Question Title

* 5. How many room nights did you achieve in 2023 and 2024? (Best estimate)

Question Title

* 6. What percentage of your 2023 guests were from international markets? (Best estimate)

Question Title

* 7. What percentage of your 2024 guests were from international markets? (Best estimate)

Question Title

* 8. Which international markets are you most interested in? Please select all that apply.

Question Title

* 9. How much total revenue did you generate in 2023? (Best estimate excluding any retail, merchandise etc)

Question Title

* 10. How much total revenue did you generate in 2024? (Best estimate excluding any retail, merchandise etc)

Question Title

* 11. What percentage of revenue in 2023 was generated from the following audience types? (Please select the percentage for all audience types, including "0%" if you do not generate revenue from that audience type)

Question Title

* 12. What percentage of revenue in 2023 was attributed to the following categories (best estimate):(Please select the percentage for all, including "0%" if you do not generate revenue from that audience type)

Question Title

* 13. What is your best guess as to the age range of your target audience and current customers? (select all that apply)

Question Title

* 14. Can you please provide a brief written description of your ideal target audiences (e.g. families, groups, Couples etc)