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2024 Healthcare Marketing Trends Study
Please answer the following questions. Your insights will help us create valuable content tailored to marketing professionals like you.
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1.
Contact Information
(Required.)
Name
Company
Email Address
Cell Number
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2.
What is your organization’s biggest marketing challenge? (Choose one)
(Required.)
Attracting more patients
Engaging current patients
Engaging physicians
Improving brand strength
Adapting to digital marketing
Measuring marketing ROI
Integrating AI into marketing
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3.
How do you leverage data to inform your marketing? (Check all that apply)
(Required.)
Audience segmentation and targeting
Personalizing messaging for different audiences
Optimizing ad creative based on performance
Creating compelling stories or case studies
We don’t currently use data for marketing
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4.
How effective do you think your current marketing efforts are in achieving your organizational goals?
(Required.)
1 - Not at all effective
2 - Somewhat effective
3 - Moderately effective
4 - Very effective
5 - Extremely effective
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5.
Future Survey Topics:
Please suggest 3 marketing trends, strategies, or challenges you would like us to cover in future surveys and content.
(Required.)
1.
2.
3.
