This award recognises retailers who consistently deliver outstanding customer service. Judges will look for strong evidence of a customer-first culture, personalised service and innovation.

Criteria:
• Outstanding levels of customer service and personalisation.
• Evidence of customer satisfaction, retention or loyalty initiatives.
• Training or processes that empower staff to deliver exceptional service.
• Testimonials or metrics demonstrating consistent excellence in client experience.

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* 1. Your full name

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* 3. Your company name

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* 4. Contact telephone number

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* 5. How does your business deliver outstanding levels of customer service? Give 1-2 examples from the past 12 months.

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* 6. What measurable evidence do you have of customer satisfaction, retention or loyalty initiatives?

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* 7. How do you effectively respond to customer inquiries, concerns and feedback in a timely and professional manner?

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* 8. What training or processes have you introduced that empower staff to deliver exceptional service?

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* 9. How do you ensure an inclusive, accessible and welcoming environment for a diverse customer base?

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