SWOT Category: External Opportunity/Internal Strength

How do you promote high-quality products that require time and dollar investments?

Our culture seems geared to using whatever is easiest, taking the path of least resistance. Our higher-quality library databases require a small investment of time in order to learn how to maximize their use. It is very hard to convince people this time spent is a worthy investment.

For example, how do I get my students and faculty to use my library’s high-quality resources instead of the junk they find on the Internet using Google and other search engines? How do you compete with a product that sells ease of use, convenience, and requires little thought or effort—and gives immediate gratification—even if what you are getting is poor quality?

Could you please ask the for-profit businesses out there how they promote high-quality products, when their competition offers low-cost solutions?

—Steven Bell, Director, Paul J. Gutman Library, Philadelphia University

Question Title

* 1. Can you help? What's your best advice?


As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

Question Title

* 2. Should you win, where should we send your prize?
The editorial team will review all submissions. There will be a random drawing from all the submissions to determine the winner of the book giveaway.

With your permission, responses to this question may appear in a future issue, and may be edited for length and clarity.

Question Title

* 3. Please indicate your choice about using your answer, name, and company in an upcoming issue.