90-minute Online Group on 'Whiskey!' (Aug. 2026) y

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1. Please provide the following information so that we may contact you:

Name

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

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2. Are you a current citizen of the USA living in the United States?

Yes

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3. What is your age?

21 or under

22-29

30-35

36-39

40-44

45-49

50 or over

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4. With which gender do you most identify with?

Male

Female

Other (please specify)

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5. FEMALES: Which currently describes you?

I am currently pregnant, or nursing

I am currently trying to conceive

None of the above

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6. What is your ethnicity?

White

Black/African American

Latino or Hispanic

Asian/Pacific Islander

Native American

Other (please specify)

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7. What is your employment status?

Full-time College/university student

Part-time College/university student

Work full-time (35 or more hours/week)

Work part-time (less than 35 hours/week)

Stay at home parent

Neither work nor attend school

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8. What is your Occupation / Industry in which you work?

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9. Tell me a little about your hobbies or passions. What do you do outside of your work life?

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10. Which of the following categories best represents the last grade of education you completed?

High School graduate or less

Technical or Community College

Some college or university

College or university graduate

Graduate school / Master’s degree

Doctorate

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11. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of businesses?

Advertising or public relations firm

Marketing or marketing research firm or department

Media company (like a TV, radio station or newspaper)

Journalism

A company or store that manufactures, sells, or distributes beer, liquor, or wine

A bar or restaurant that serves alcohol

None of the above

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12. Which of the following categories best represents your total annual household income before taxes and deductions?

Less than $30,000

$30,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000+

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13. Which of the following types of beverages, if any, have you consumed in the past month?

Select all that apply....

Tea

Coffee

Bottled water

Alcoholic beverages

Carbonated soft drinks

None of the above

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14. Thinking about the alcoholic beverages you purchase and consume out-of-home and in-home, which of the following best describes you?

I am the main purchaser and decision maker

I am the joint purchaser and decision maker

Someone else purchases and decides what I drink

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15. Which of the following types of alcoholic beverages, if any, have you consumed in the past 3 months?

Select all that apply....

Beer

Wine

Cider

Champagne/Sparkling Wine

Ready-To-Drink single serve cocktails already mixed in a can or bottle such as Margaritas, Old Fashioned or Cosmos

Hard seltzer

Tequila

Vodka

Whiskey/Bourbon/Scotch

Gin

Rum

Liqueur/Cordial

Brandy/Cognac

None of these

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16. Which alcoholic beverages above, if any, would you NEVER consider drinking for any reason?

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17. When thinking about the whiskey you buy for in-home consumption, what is the typical price range PER BOTTLE you are willing to spend?

Under $20 per bottle

$20-$24 per bottle

$25-$29 per bottle

$30-$34 per bottle

$35-$39 per bottle

$40-$49 per bottle

$50 or more per bottle

I do not drink whiskey

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18. Which of the following alcohol brands, if any, are you AWARE OF?

Select all that apply....

1792 US Whiskey

Angel’s Envy

Basil Haydens US Whiskey

Blanton’s Bourbon

Heaven Hill Bourbon Whiskey

Heaven Hill 7 year Bottled in Bond

Buffalo Trace Bourbon

Bulleit Whiskey

Crown Royal Whiskey

Eagle Rare US Whiskey 10year

Elijah Craig Bourbon

Four Roses Bourbon

Gentleman Jack

George Dickel Whiskey

High West Whiskey

Jack Daniel’s Whiskey

Jack Daniel’s Bonded

Jack Daniel’s Single Barrel

Jefferson’s Bourbon

Jefferson's Reserve

Johnnie Walker Scotch Black Label

Knob Creek Whiskey

Makers Mark Bourbon

Michter’s Bourbon

Old Forester Whiskey

Redemption Whiskey

Russell’s Reserve

W.L. Weller Bourbon

Penelope

New Riff Bourbon

Bardstown

Wild Turkey Bourbon

Woodford Reserve Whiskey

Uncle Nearest

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19. When was the last time, if ever, you consumed the following brands?

	Never	1-2 years ago or longer	7-12 months ago	4-6 months ago	1-3 months ago	Within the past month
1792 US Whiskey	1792 US Whiskey Never	1792 US Whiskey 1-2 years ago or longer	1792 US Whiskey 7-12 months ago	1792 US Whiskey 4-6 months ago	1792 US Whiskey 1-3 months ago	1792 US Whiskey Within the past month
Angel’s Envy	Angel’s Envy Never	Angel’s Envy 1-2 years ago or longer	Angel’s Envy 7-12 months ago	Angel’s Envy 4-6 months ago	Angel’s Envy 1-3 months ago	Angel’s Envy Within the past month
Basil Haydens US Whiskey	Basil Haydens US Whiskey Never	Basil Haydens US Whiskey 1-2 years ago or longer	Basil Haydens US Whiskey 7-12 months ago	Basil Haydens US Whiskey 4-6 months ago	Basil Haydens US Whiskey 1-3 months ago	Basil Haydens US Whiskey Within the past month
Blanton’s Bourbon	Blanton’s Bourbon Never	Blanton’s Bourbon 1-2 years ago or longer	Blanton’s Bourbon 7-12 months ago	Blanton’s Bourbon 4-6 months ago	Blanton’s Bourbon 1-3 months ago	Blanton’s Bourbon Within the past month
Heaven Hill Bourbon Whiskey	Heaven Hill Bourbon Whiskey Never	Heaven Hill Bourbon Whiskey 1-2 years ago or longer	Heaven Hill Bourbon Whiskey 7-12 months ago	Heaven Hill Bourbon Whiskey 4-6 months ago	Heaven Hill Bourbon Whiskey 1-3 months ago	Heaven Hill Bourbon Whiskey Within the past month
Heaven Hill 7 year Bottled in Bond	Heaven Hill 7 year Bottled in Bond Never	Heaven Hill 7 year Bottled in Bond 1-2 years ago or longer	Heaven Hill 7 year Bottled in Bond 7-12 months ago	Heaven Hill 7 year Bottled in Bond 4-6 months ago	Heaven Hill 7 year Bottled in Bond 1-3 months ago	Heaven Hill 7 year Bottled in Bond Within the past month
Buffalo Trace Bourbon	Buffalo Trace Bourbon Never	Buffalo Trace Bourbon 1-2 years ago or longer	Buffalo Trace Bourbon 7-12 months ago	Buffalo Trace Bourbon 4-6 months ago	Buffalo Trace Bourbon 1-3 months ago	Buffalo Trace Bourbon Within the past month
Bulleit Whiskey	Bulleit Whiskey Never	Bulleit Whiskey 1-2 years ago or longer	Bulleit Whiskey 7-12 months ago	Bulleit Whiskey 4-6 months ago	Bulleit Whiskey 1-3 months ago	Bulleit Whiskey Within the past month
Crown Royal Whiskey	Crown Royal Whiskey Never	Crown Royal Whiskey 1-2 years ago or longer	Crown Royal Whiskey 7-12 months ago	Crown Royal Whiskey 4-6 months ago	Crown Royal Whiskey 1-3 months ago	Crown Royal Whiskey Within the past month
Eagle Rare US Whiskey 10year	Eagle Rare US Whiskey 10year Never	Eagle Rare US Whiskey 10year 1-2 years ago or longer	Eagle Rare US Whiskey 10year 7-12 months ago	Eagle Rare US Whiskey 10year 4-6 months ago	Eagle Rare US Whiskey 10year 1-3 months ago	Eagle Rare US Whiskey 10year Within the past month
Elijah Craig Bourbon	Elijah Craig Bourbon Never	Elijah Craig Bourbon 1-2 years ago or longer	Elijah Craig Bourbon 7-12 months ago	Elijah Craig Bourbon 4-6 months ago	Elijah Craig Bourbon 1-3 months ago	Elijah Craig Bourbon Within the past month
Four Roses Bourbon	Four Roses Bourbon Never	Four Roses Bourbon 1-2 years ago or longer	Four Roses Bourbon 7-12 months ago	Four Roses Bourbon 4-6 months ago	Four Roses Bourbon 1-3 months ago	Four Roses Bourbon Within the past month
Gentleman Jack	Gentleman Jack Never	Gentleman Jack 1-2 years ago or longer	Gentleman Jack 7-12 months ago	Gentleman Jack 4-6 months ago	Gentleman Jack 1-3 months ago	Gentleman Jack Within the past month
George Dickel Whiskey	George Dickel Whiskey Never	George Dickel Whiskey 1-2 years ago or longer	George Dickel Whiskey 7-12 months ago	George Dickel Whiskey 4-6 months ago	George Dickel Whiskey 1-3 months ago	George Dickel Whiskey Within the past month
High West Whiskey	High West Whiskey Never	High West Whiskey 1-2 years ago or longer	High West Whiskey 7-12 months ago	High West Whiskey 4-6 months ago	High West Whiskey 1-3 months ago	High West Whiskey Within the past month
Jack Daniel’s Whiskey	Jack Daniel’s Whiskey Never	Jack Daniel’s Whiskey 1-2 years ago or longer	Jack Daniel’s Whiskey 7-12 months ago	Jack Daniel’s Whiskey 4-6 months ago	Jack Daniel’s Whiskey 1-3 months ago	Jack Daniel’s Whiskey Within the past month
Jack Daniel’s Bonded	Jack Daniel’s Bonded Never	Jack Daniel’s Bonded 1-2 years ago or longer	Jack Daniel’s Bonded 7-12 months ago	Jack Daniel’s Bonded 4-6 months ago	Jack Daniel’s Bonded 1-3 months ago	Jack Daniel’s Bonded Within the past month
Jack Daniel’s Single Barrel	Jack Daniel’s Single Barrel Never	Jack Daniel’s Single Barrel 1-2 years ago or longer	Jack Daniel’s Single Barrel 7-12 months ago	Jack Daniel’s Single Barrel 4-6 months ago	Jack Daniel’s Single Barrel 1-3 months ago	Jack Daniel’s Single Barrel Within the past month
Jefferson’s Bourbon	Jefferson’s Bourbon Never	Jefferson’s Bourbon 1-2 years ago or longer	Jefferson’s Bourbon 7-12 months ago	Jefferson’s Bourbon 4-6 months ago	Jefferson’s Bourbon 1-3 months ago	Jefferson’s Bourbon Within the past month
Jefferson's Reserve	Jefferson's Reserve Never	Jefferson's Reserve 1-2 years ago or longer	Jefferson's Reserve 7-12 months ago	Jefferson's Reserve 4-6 months ago	Jefferson's Reserve 1-3 months ago	Jefferson's Reserve Within the past month
Johnnie Walker Scotch Black Label	Johnnie Walker Scotch Black Label Never	Johnnie Walker Scotch Black Label 1-2 years ago or longer	Johnnie Walker Scotch Black Label 7-12 months ago	Johnnie Walker Scotch Black Label 4-6 months ago	Johnnie Walker Scotch Black Label 1-3 months ago	Johnnie Walker Scotch Black Label Within the past month
Knob Creek Whiskey	Knob Creek Whiskey Never	Knob Creek Whiskey 1-2 years ago or longer	Knob Creek Whiskey 7-12 months ago	Knob Creek Whiskey 4-6 months ago	Knob Creek Whiskey 1-3 months ago	Knob Creek Whiskey Within the past month
Makers Mark Bourbon	Makers Mark Bourbon Never	Makers Mark Bourbon 1-2 years ago or longer	Makers Mark Bourbon 7-12 months ago	Makers Mark Bourbon 4-6 months ago	Makers Mark Bourbon 1-3 months ago	Makers Mark Bourbon Within the past month
Michter’s Bourbon	Michter’s Bourbon Never	Michter’s Bourbon 1-2 years ago or longer	Michter’s Bourbon 7-12 months ago	Michter’s Bourbon 4-6 months ago	Michter’s Bourbon 1-3 months ago	Michter’s Bourbon Within the past month
Old Forester Whiskey	Old Forester Whiskey Never	Old Forester Whiskey 1-2 years ago or longer	Old Forester Whiskey 7-12 months ago	Old Forester Whiskey 4-6 months ago	Old Forester Whiskey 1-3 months ago	Old Forester Whiskey Within the past month
Redemption Whiskey	Redemption Whiskey Never	Redemption Whiskey 1-2 years ago or longer	Redemption Whiskey 7-12 months ago	Redemption Whiskey 4-6 months ago	Redemption Whiskey 1-3 months ago	Redemption Whiskey Within the past month
Russell’s Reserve	Russell’s Reserve Never	Russell’s Reserve 1-2 years ago or longer	Russell’s Reserve 7-12 months ago	Russell’s Reserve 4-6 months ago	Russell’s Reserve 1-3 months ago	Russell’s Reserve Within the past month
W.L. Weller Bourbon	W.L. Weller Bourbon Never	W.L. Weller Bourbon 1-2 years ago or longer	W.L. Weller Bourbon 7-12 months ago	W.L. Weller Bourbon 4-6 months ago	W.L. Weller Bourbon 1-3 months ago	W.L. Weller Bourbon Within the past month
Penelope	Penelope Never	Penelope 1-2 years ago or longer	Penelope 7-12 months ago	Penelope 4-6 months ago	Penelope 1-3 months ago	Penelope Within the past month
New Riff Bourbon	New Riff Bourbon Never	New Riff Bourbon 1-2 years ago or longer	New Riff Bourbon 7-12 months ago	New Riff Bourbon 4-6 months ago	New Riff Bourbon 1-3 months ago	New Riff Bourbon Within the past month
Bardstown	Bardstown Never	Bardstown 1-2 years ago or longer	Bardstown 7-12 months ago	Bardstown 4-6 months ago	Bardstown 1-3 months ago	Bardstown Within the past month
Wild Turkey Bourbon	Wild Turkey Bourbon Never	Wild Turkey Bourbon 1-2 years ago or longer	Wild Turkey Bourbon 7-12 months ago	Wild Turkey Bourbon 4-6 months ago	Wild Turkey Bourbon 1-3 months ago	Wild Turkey Bourbon Within the past month
Woodford Reserve Whiskey	Woodford Reserve Whiskey Never	Woodford Reserve Whiskey 1-2 years ago or longer	Woodford Reserve Whiskey 7-12 months ago	Woodford Reserve Whiskey 4-6 months ago	Woodford Reserve Whiskey 1-3 months ago	Woodford Reserve Whiskey Within the past month
Uncle Nearest	Uncle Nearest Never	Uncle Nearest 1-2 years ago or longer	Uncle Nearest 7-12 months ago	Uncle Nearest 4-6 months ago	Uncle Nearest 1-3 months ago	Uncle Nearest Within the past month

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20. How often, if at all, do you drink these brands?

	Once a year or less	Few times a year	Once every few months	Once a month	Once every few weeks	Once a week	A few times a week or more
1792 US Whiskey	1792 US Whiskey Once a year or less	1792 US Whiskey Few times a year	1792 US Whiskey Once every few months	1792 US Whiskey Once a month	1792 US Whiskey Once every few weeks	1792 US Whiskey Once a week	1792 US Whiskey A few times a week or more
Angel’s Envy	Angel’s Envy Once a year or less	Angel’s Envy Few times a year	Angel’s Envy Once every few months	Angel’s Envy Once a month	Angel’s Envy Once every few weeks	Angel’s Envy Once a week	Angel’s Envy A few times a week or more
Basil Haydens US Whiskey	Basil Haydens US Whiskey Once a year or less	Basil Haydens US Whiskey Few times a year	Basil Haydens US Whiskey Once every few months	Basil Haydens US Whiskey Once a month	Basil Haydens US Whiskey Once every few weeks	Basil Haydens US Whiskey Once a week	Basil Haydens US Whiskey A few times a week or more
Blanton’s Bourbon	Blanton’s Bourbon Once a year or less	Blanton’s Bourbon Few times a year	Blanton’s Bourbon Once every few months	Blanton’s Bourbon Once a month	Blanton’s Bourbon Once every few weeks	Blanton’s Bourbon Once a week	Blanton’s Bourbon A few times a week or more
Heaven Hill Bourbon Whiskey	Heaven Hill Bourbon Whiskey Once a year or less	Heaven Hill Bourbon Whiskey Few times a year	Heaven Hill Bourbon Whiskey Once every few months	Heaven Hill Bourbon Whiskey Once a month	Heaven Hill Bourbon Whiskey Once every few weeks	Heaven Hill Bourbon Whiskey Once a week	Heaven Hill Bourbon Whiskey A few times a week or more
Heaven Hill 7 year Bottled in Bond	Heaven Hill 7 year Bottled in Bond Once a year or less	Heaven Hill 7 year Bottled in Bond Few times a year	Heaven Hill 7 year Bottled in Bond Once every few months	Heaven Hill 7 year Bottled in Bond Once a month	Heaven Hill 7 year Bottled in Bond Once every few weeks	Heaven Hill 7 year Bottled in Bond Once a week	Heaven Hill 7 year Bottled in Bond A few times a week or more
Buffalo Trace Bourbon	Buffalo Trace Bourbon Once a year or less	Buffalo Trace Bourbon Few times a year	Buffalo Trace Bourbon Once every few months	Buffalo Trace Bourbon Once a month	Buffalo Trace Bourbon Once every few weeks	Buffalo Trace Bourbon Once a week	Buffalo Trace Bourbon A few times a week or more
Bulleit Whiskey	Bulleit Whiskey Once a year or less	Bulleit Whiskey Few times a year	Bulleit Whiskey Once every few months	Bulleit Whiskey Once a month	Bulleit Whiskey Once every few weeks	Bulleit Whiskey Once a week	Bulleit Whiskey A few times a week or more
Crown Royal Whiskey	Crown Royal Whiskey Once a year or less	Crown Royal Whiskey Few times a year	Crown Royal Whiskey Once every few months	Crown Royal Whiskey Once a month	Crown Royal Whiskey Once every few weeks	Crown Royal Whiskey Once a week	Crown Royal Whiskey A few times a week or more
Eagle Rare US Whiskey 10year	Eagle Rare US Whiskey 10year Once a year or less	Eagle Rare US Whiskey 10year Few times a year	Eagle Rare US Whiskey 10year Once every few months	Eagle Rare US Whiskey 10year Once a month	Eagle Rare US Whiskey 10year Once every few weeks	Eagle Rare US Whiskey 10year Once a week	Eagle Rare US Whiskey 10year A few times a week or more
Elijah Craig Bourbon	Elijah Craig Bourbon Once a year or less	Elijah Craig Bourbon Few times a year	Elijah Craig Bourbon Once every few months	Elijah Craig Bourbon Once a month	Elijah Craig Bourbon Once every few weeks	Elijah Craig Bourbon Once a week	Elijah Craig Bourbon A few times a week or more
Four Roses Bourbon	Four Roses Bourbon Once a year or less	Four Roses Bourbon Few times a year	Four Roses Bourbon Once every few months	Four Roses Bourbon Once a month	Four Roses Bourbon Once every few weeks	Four Roses Bourbon Once a week	Four Roses Bourbon A few times a week or more
Gentleman Jack	Gentleman Jack Once a year or less	Gentleman Jack Few times a year	Gentleman Jack Once every few months	Gentleman Jack Once a month	Gentleman Jack Once every few weeks	Gentleman Jack Once a week	Gentleman Jack A few times a week or more
George Dickel Whiskey	George Dickel Whiskey Once a year or less	George Dickel Whiskey Few times a year	George Dickel Whiskey Once every few months	George Dickel Whiskey Once a month	George Dickel Whiskey Once every few weeks	George Dickel Whiskey Once a week	George Dickel Whiskey A few times a week or more
High West Whiskey	High West Whiskey Once a year or less	High West Whiskey Few times a year	High West Whiskey Once every few months	High West Whiskey Once a month	High West Whiskey Once every few weeks	High West Whiskey Once a week	High West Whiskey A few times a week or more
Jack Daniel’s Whiskey	Jack Daniel’s Whiskey Once a year or less	Jack Daniel’s Whiskey Few times a year	Jack Daniel’s Whiskey Once every few months	Jack Daniel’s Whiskey Once a month	Jack Daniel’s Whiskey Once every few weeks	Jack Daniel’s Whiskey Once a week	Jack Daniel’s Whiskey A few times a week or more
Jack Daniel’s Bonded	Jack Daniel’s Bonded Once a year or less	Jack Daniel’s Bonded Few times a year	Jack Daniel’s Bonded Once every few months	Jack Daniel’s Bonded Once a month	Jack Daniel’s Bonded Once every few weeks	Jack Daniel’s Bonded Once a week	Jack Daniel’s Bonded A few times a week or more
Jack Daniel’s Single Barrel	Jack Daniel’s Single Barrel Once a year or less	Jack Daniel’s Single Barrel Few times a year	Jack Daniel’s Single Barrel Once every few months	Jack Daniel’s Single Barrel Once a month	Jack Daniel’s Single Barrel Once every few weeks	Jack Daniel’s Single Barrel Once a week	Jack Daniel’s Single Barrel A few times a week or more
Jefferson’s Bourbon	Jefferson’s Bourbon Once a year or less	Jefferson’s Bourbon Few times a year	Jefferson’s Bourbon Once every few months	Jefferson’s Bourbon Once a month	Jefferson’s Bourbon Once every few weeks	Jefferson’s Bourbon Once a week	Jefferson’s Bourbon A few times a week or more
Jefferson's Reserve	Jefferson's Reserve Once a year or less	Jefferson's Reserve Few times a year	Jefferson's Reserve Once every few months	Jefferson's Reserve Once a month	Jefferson's Reserve Once every few weeks	Jefferson's Reserve Once a week	Jefferson's Reserve A few times a week or more
Johnnie Walker Scotch Black Label	Johnnie Walker Scotch Black Label Once a year or less	Johnnie Walker Scotch Black Label Few times a year	Johnnie Walker Scotch Black Label Once every few months	Johnnie Walker Scotch Black Label Once a month	Johnnie Walker Scotch Black Label Once every few weeks	Johnnie Walker Scotch Black Label Once a week	Johnnie Walker Scotch Black Label A few times a week or more
Knob Creek Whiskey	Knob Creek Whiskey Once a year or less	Knob Creek Whiskey Few times a year	Knob Creek Whiskey Once every few months	Knob Creek Whiskey Once a month	Knob Creek Whiskey Once every few weeks	Knob Creek Whiskey Once a week	Knob Creek Whiskey A few times a week or more
Makers Mark Bourbon	Makers Mark Bourbon Once a year or less	Makers Mark Bourbon Few times a year	Makers Mark Bourbon Once every few months	Makers Mark Bourbon Once a month	Makers Mark Bourbon Once every few weeks	Makers Mark Bourbon Once a week	Makers Mark Bourbon A few times a week or more
Michter’s Bourbon	Michter’s Bourbon Once a year or less	Michter’s Bourbon Few times a year	Michter’s Bourbon Once every few months	Michter’s Bourbon Once a month	Michter’s Bourbon Once every few weeks	Michter’s Bourbon Once a week	Michter’s Bourbon A few times a week or more
Old Forester Whiskey	Old Forester Whiskey Once a year or less	Old Forester Whiskey Few times a year	Old Forester Whiskey Once every few months	Old Forester Whiskey Once a month	Old Forester Whiskey Once every few weeks	Old Forester Whiskey Once a week	Old Forester Whiskey A few times a week or more
Redemption Whiskey	Redemption Whiskey Once a year or less	Redemption Whiskey Few times a year	Redemption Whiskey Once every few months	Redemption Whiskey Once a month	Redemption Whiskey Once every few weeks	Redemption Whiskey Once a week	Redemption Whiskey A few times a week or more
Russell’s Reserve	Russell’s Reserve Once a year or less	Russell’s Reserve Few times a year	Russell’s Reserve Once every few months	Russell’s Reserve Once a month	Russell’s Reserve Once every few weeks	Russell’s Reserve Once a week	Russell’s Reserve A few times a week or more
W.L. Weller Bourbon	W.L. Weller Bourbon Once a year or less	W.L. Weller Bourbon Few times a year	W.L. Weller Bourbon Once every few months	W.L. Weller Bourbon Once a month	W.L. Weller Bourbon Once every few weeks	W.L. Weller Bourbon Once a week	W.L. Weller Bourbon A few times a week or more
Penelope	Penelope Once a year or less	Penelope Few times a year	Penelope Once every few months	Penelope Once a month	Penelope Once every few weeks	Penelope Once a week	Penelope A few times a week or more
New Riff Bourbon	New Riff Bourbon Once a year or less	New Riff Bourbon Few times a year	New Riff Bourbon Once every few months	New Riff Bourbon Once a month	New Riff Bourbon Once every few weeks	New Riff Bourbon Once a week	New Riff Bourbon A few times a week or more
Bardstown	Bardstown Once a year or less	Bardstown Few times a year	Bardstown Once every few months	Bardstown Once a month	Bardstown Once every few weeks	Bardstown Once a week	Bardstown A few times a week or more
Wild Turkey Bourbon	Wild Turkey Bourbon Once a year or less	Wild Turkey Bourbon Few times a year	Wild Turkey Bourbon Once every few months	Wild Turkey Bourbon Once a month	Wild Turkey Bourbon Once every few weeks	Wild Turkey Bourbon Once a week	Wild Turkey Bourbon A few times a week or more
Woodford Reserve Whiskey	Woodford Reserve Whiskey Once a year or less	Woodford Reserve Whiskey Few times a year	Woodford Reserve Whiskey Once every few months	Woodford Reserve Whiskey Once a month	Woodford Reserve Whiskey Once every few weeks	Woodford Reserve Whiskey Once a week	Woodford Reserve Whiskey A few times a week or more
Uncle Nearest	Uncle Nearest Once a year or less	Uncle Nearest Few times a year	Uncle Nearest Once every few months	Uncle Nearest Once a month	Uncle Nearest Once every few weeks	Uncle Nearest Once a week	Uncle Nearest A few times a week or more

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21. Which above brands, if any, would you NEVER consider drinking?

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22. When thinking about the times you are drinking whiskey/scotch/bourbon in the past 6 months....

Which of the following best describes where you usually have this drink (including neat, on the rocks or mixed into cocktails)?

I only drink whiskey/bourbon/scotch at my or someone else’s home

I drink whiskey/bourbon/scotch in home more often than out at pubs/bars/restaurants, but I do both

I drink whiskey/bourbon/scotch both in home and out at pubs/bars/restaurants equally

I drink whiskey/bourbon/scotch out at pubs/bars/restaurants more often than in-home, but i do both.

I only drink whiskey/bourbon/scotch out at pubs/bars and restaurants

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23. Below is another list of statements, this time describing a range of attitudes towards alcohol beverages.

Where do you sit relative to each pair?

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24. When it comes to the times you drink whiskey, which of the following statements best describes you?

For me, drinking whisky is mostly about good times and shared memories with friends, rather than researching flavor profiles or analyzing what's in the glass.

I tend to stick with the easy-drinking universal brands I grew up with because they bring back great memories and are a safe choice.

When ordering or buying whisky around others, I prefer sticking to recognized premium names, so I know I'm making a respectable choice.

I really enjoy exploring whiskey through different distilleries and expanding my personal palate as a fun ongoing hobby.

When choosing a premium whisky, I prioritize clear signs of status like high age statements, luxury packaging, or limited-edition labels.

I have a firmly established taste and feel confident judging quality purely on flavor—whether it’s a single malt, blend, or no-age-statement.

I'm constantly searching for rare bottles and independent releases, and I pay close attention to details like glassware and serve rituals.

None of the above describe me

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25. Which of the following statements best describes you?

I am considered pretty outspoken and LOVE to voice my opinion

I join in conversations but tend to let others speak first

I am a bit shy and feel awkward saying stuff

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26. When was the last time, if ever, you participated in a market research study, and what was the topic?

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27. My next question is just for fun and there are no right or wrong answers here. Please feel free to say what comes to mind – Name 5 uses for a shoe in addition to wearing it.

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28. Which of the following statements best describes you?

I am considered pretty outspoken and LOVE to voice my opinions

I join in conversations but tend to let others speak first

I am a bit shy and feel uncomfortable joining in discussions with people I don’t know.

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29. For this study we will ask you to take part in a 90 min video enabled group discussion.

Because this is an online session, you will need a computer/laptop/tablet with a webcam.
You cannot join the session using your mobile phone!

Do you currently have a webcam? (note: the webcam can be built into your computer/laptop/tablet or a separate piece of equipment that is plugged into your
computer/laptop/tablet)

I have a working webcam built into my computer/laptop/tablet

I have a working webcam that can be plugged/attached to my computer/laptop/tablet

I do not have a webcam

I can use my mobile instead

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30. During your discussion, it is recommended that you use a headset or earbuds that include a microphone. Please let us know if you currently have a headset or earbuds?

I have a working headset with a microphone included

I have working earbuds with a microphone included

I do not have a headset or earbuds with a microphone

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31. Participation should be based on your personal knowledge, experiences, opinions, and beliefs. Responses will be screened for AI-generated text, and the use of AI to generate responses is strictly prohibited.

If we find your responses to have been generated using AI, your participation in the study will be considered invalid, and you will not be eligible for any compensation.

Do you understand that all responses submitted through your participation in this project should be authored by you, yourself and no AI can be used?

Yes

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32. If selected for the 90-minute online group discussion, which Dates/Times would you be available?

Select all that apply....

All times listed in Central Time Zone!

Tuesday, Aug. 18 (10am-11:30am CT)

Tuesday,Aug. 18 (2:30pm-4pm CT)

Thursday, Aug. 20 (12pm-1:30pm CT)

	Much more with 1	Somewhat more with 1	Somewhat more with 2	Much more with 2
1-Drinking at home 2-Drinking at bars/restaurants	1-Drinking at home 2-Drinking at bars/restaurants Much more with 1	1-Drinking at home 2-Drinking at bars/restaurants Somewhat more with 1	1-Drinking at home 2-Drinking at bars/restaurants Somewhat more with 2	1-Drinking at home 2-Drinking at bars/restaurants Much more with 2
1-Trying new brands 2-Stick to favourites	1-Trying new brands 2-Stick to favourites Much more with 1	1-Trying new brands 2-Stick to favourites Somewhat more with 1	1-Trying new brands 2-Stick to favourites Somewhat more with 2	1-Trying new brands 2-Stick to favourites Much more with 2
1-Price-sensitive 2-Pay for Quality	1-Price-sensitive 2-Pay for Quality Much more with 1	1-Price-sensitive 2-Pay for Quality Somewhat more with 1	1-Price-sensitive 2-Pay for Quality Somewhat more with 2	1-Price-sensitive 2-Pay for Quality Much more with 2
1-Appreciate the craft 2-Don't care about the craft	1-Appreciate the craft 2-Don't care about the craft Much more with 1	1-Appreciate the craft 2-Don't care about the craft Somewhat more with 1	1-Appreciate the craft 2-Don't care about the craft Somewhat more with 2	1-Appreciate the craft 2-Don't care about the craft Much more with 2
1-Local brands 2-International brands	1-Local brands 2-International brands Much more with 1	1-Local brands 2-International brands Somewhat more with 1	1-Local brands 2-International brands Somewhat more with 2	1-Local brands 2-International brands Much more with 2
1-Discerning about types and brands 2-Drink anything	1-Discerning about types and brands 2-Drink anything Much more with 1	1-Discerning about types and brands 2-Drink anything Somewhat more with 1	1-Discerning about types and brands 2-Drink anything Somewhat more with 2	1-Discerning about types and brands 2-Drink anything Much more with 2
1-Alcohol in high energy situations 2-Alcohol when relaxing/unwinding	1-Alcohol in high energy situations 2-Alcohol when relaxing/unwinding Much more with 1	1-Alcohol in high energy situations 2-Alcohol when relaxing/unwinding Somewhat more with 1	1-Alcohol in high energy situations 2-Alcohol when relaxing/unwinding Somewhat more with 2	1-Alcohol in high energy situations 2-Alcohol when relaxing/unwinding Much more with 2
1-Buy expensive brands 2-Buy less expensive brands	1-Buy expensive brands 2-Buy less expensive brands Much more with 1	1-Buy expensive brands 2-Buy less expensive brands Somewhat more with 1	1-Buy expensive brands 2-Buy less expensive brands Somewhat more with 2	1-Buy expensive brands 2-Buy less expensive brands Much more with 2
1-Enjoy discovering 2-Prefer well-known	1-Enjoy discovering 2-Prefer well-known Much more with 1	1-Enjoy discovering 2-Prefer well-known Somewhat more with 1	1-Enjoy discovering 2-Prefer well-known Somewhat more with 2	1-Enjoy discovering 2-Prefer well-known Much more with 2
1-All alcohol is the same 2-Like buying good quality	1-All alcohol is the same 2-Like buying good quality Much more with 1	1-All alcohol is the same 2-Like buying good quality Somewhat more with 1	1-All alcohol is the same 2-Like buying good quality Somewhat more with 2	1-All alcohol is the same 2-Like buying good quality Much more with 2
1-Prefer craft 2-Prefer mainstream	1-Prefer craft 2-Prefer mainstream Much more with 1	1-Prefer craft 2-Prefer mainstream Somewhat more with 1	1-Prefer craft 2-Prefer mainstream Somewhat more with 2	1-Prefer craft 2-Prefer mainstream Much more with 2
1-Choice of alcohol brand says something about me 2-Don't care as long as I like them	1-Choice of alcohol brand says something about me 2-Don't care as long as I like them Much more with 1	1-Choice of alcohol brand says something about me 2-Don't care as long as I like them Somewhat more with 1	1-Choice of alcohol brand says something about me 2-Don't care as long as I like them Somewhat more with 2	1-Choice of alcohol brand says something about me 2-Don't care as long as I like them Much more with 2
1-Interested in learning about brands and explore styles and origins 2-Not interested in exploring	1-Interested in learning about brands and explore styles and origins 2-Not interested in exploring Much more with 1	1-Interested in learning about brands and explore styles and origins 2-Not interested in exploring Somewhat more with 1	1-Interested in learning about brands and explore styles and origins 2-Not interested in exploring Somewhat more with 2	1-Interested in learning about brands and explore styles and origins 2-Not interested in exploring Much more with 2
1-Confident in my alcohol choices 2-Like to go with the flow	1-Confident in my alcohol choices 2-Like to go with the flow Much more with 1	1-Confident in my alcohol choices 2-Like to go with the flow Somewhat more with 1	1-Confident in my alcohol choices 2-Like to go with the flow Somewhat more with 2	1-Confident in my alcohol choices 2-Like to go with the flow Much more with 2

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* 1. Please provide the following information so that we may contact you:

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* 2. Are you a current citizen of the USA living in the United States?

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* 3. What is your age?

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* 4. With which gender do you most identify with?

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* 5. FEMALES: Which currently describes you?

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* 6. What is your ethnicity?

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* 7. What is your employment status?

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* 8. What is your Occupation / Industry in which you work?

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* 9. Tell me a little about your hobbies or passions. What do you do outside of your work life?

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* 10. Which of the following categories best represents the last grade of education you completed?

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* 11. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of businesses?

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* 12. Which of the following categories best represents your total annual household income before taxes and deductions?

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* 13. Which of the following types of beverages, if any, have you consumed in the past month?Select all that apply....

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* 14. Thinking about the alcoholic beverages you purchase and consume out-of-home and in-home, which of the following best describes you?

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* 15. Which of the following types of alcoholic beverages, if any, have you consumed in the past 3 months?Select all that apply....

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* 16. Which alcoholic beverages above, if any, would you NEVER consider drinking for any reason?

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* 17. When thinking about the whiskey you buy for in-home consumption, what is the typical price range PER BOTTLE you are willing to spend?

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* 18. Which of the following alcohol brands, if any, are you AWARE OF?Select all that apply....

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* 19. When was the last time, if ever, you consumed the following brands?

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* 20. How often, if at all, do you drink these brands?

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* 21. Which above brands, if any, would you NEVER consider drinking?

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* 22. When thinking about the times you are drinking whiskey/scotch/bourbon in the past 6 months....Which of the following best describes where you usually have this drink (including neat, on the rocks or mixed into cocktails)?

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* 23. Below is another list of statements, this time describing a range of attitudes towards alcohol beverages.Where do you sit relative to each pair?

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* 24. When it comes to the times you drink whiskey, which of the following statements best describes you?

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* 25. Which of the following statements best describes you?

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* 26. When was the last time, if ever, you participated in a market research study, and what was the topic?

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* 27. My next question is just for fun and there are no right or wrong answers here. Please feel free to say what comes to mind – Name 5 uses for a shoe in addition to wearing it.

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* 28. Which of the following statements best describes you?

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* 30. During your discussion, it is recommended that you use a headset or earbuds that include a microphone. Please let us know if you currently have a headset or earbuds?

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* 32. If selected for the 90-minute online group discussion, which Dates/Times would you be available?Select all that apply....All times listed in Central Time Zone!

1. Please provide the following information so that we may contact you:

2. Are you a current citizen of the USA living in the United States?

3. What is your age?

4. With which gender do you most identify with?

5. FEMALES: Which currently describes you?

6. What is your ethnicity?

7. What is your employment status?

8. What is your Occupation / Industry in which you work?

9. Tell me a little about your hobbies or passions. What do you do outside of your work life?

10. Which of the following categories best represents the last grade of education you completed?

11. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of businesses?

12. Which of the following categories best represents your total annual household income before taxes and deductions?

13. Which of the following types of beverages, if any, have you consumed in the past month?

Select all that apply....

14. Thinking about the alcoholic beverages you purchase and consume out-of-home and in-home, which of the following best describes you?

15. Which of the following types of alcoholic beverages, if any, have you consumed in the past 3 months?

Select all that apply....

16. Which alcoholic beverages above, if any, would you NEVER consider drinking for any reason?

17. When thinking about the whiskey you buy for in-home consumption, what is the typical price range PER BOTTLE you are willing to spend?

18. Which of the following alcohol brands, if any, are you AWARE OF?

Select all that apply....

19. When was the last time, if ever, you consumed the following brands?

20. How often, if at all, do you drink these brands?

21. Which above brands, if any, would you NEVER consider drinking?

22. When thinking about the times you are drinking whiskey/scotch/bourbon in the past 6 months....

Which of the following best describes where you usually have this drink (including neat, on the rocks or mixed into cocktails)?

23. Below is another list of statements, this time describing a range of attitudes towards alcohol beverages.

Where do you sit relative to each pair?

24. When it comes to the times you drink whiskey, which of the following statements best describes you?

25. Which of the following statements best describes you?

26. When was the last time, if ever, you participated in a market research study, and what was the topic?

27. My next question is just for fun and there are no right or wrong answers here. Please feel free to say what comes to mind – Name 5 uses for a shoe in addition to wearing it.

28. Which of the following statements best describes you?

30. During your discussion, it is recommended that you use a headset or earbuds that include a microphone. Please let us know if you currently have a headset or earbuds?

32. If selected for the 90-minute online group discussion, which Dates/Times would you be available?

Select all that apply....

All times listed in Central Time Zone!