1. Introduction

The following survey is sent exclusively to the publishing industry.

Its purpose is to look at the kind of activity the sector is undertaking and the level of success it is achieving with a view to providing information about best practice and benchmarking.

All those who take part in the survey will be sent a FREE copy of the results. All answers are confidential.

Please pass this survey on to anyone else you think is relevant.

This survey is being conducted by Qube Media, a leading specialist social media agency.

Question Title

* 1. Which term do you think best describes engaging with online networks and communities for marketing purposes?

Question Title

* 2. What term do you feel describes engaging with social networks and online communities for research purposes?