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* 1. 1. How do you know about IKEA?

* 2. 2. How often have you visited IKEA in the year 2007?

* 3. 3. Do you think there are sufficient IKEA outlets in Singapore?

* 4. 4. Do you think the current IKEA outlets are easily accessible?

* 5. 4. Would you rather shop for your home furnishings and home decorations at neighbourhood shops or would you prefer to travel all the way to IKEA to shop for them?

* 6. 5. Do you think there should be mini IKEA outlets?

* 7. 7. How are you usually aware of IKEA’s promotion? If no, please skip this question.

* 8. 8. Do you think there should be more sales promotions for IKEA?

* 9. 9. How often have you visited online shopping websites to get home decorations/furniture/others over the past year?

* 10. 10. If there were to be IKEA shop online, would you access it for shopping often?