Publishers have had to adapt to the advent of programmatic with new products and ways to reach their audiences. But how have these impacted publisher revenue, and how are publishers using them to monetize their audiences?
Digiday, along with our sponsor, Rocket Fuel, will uncover how publishers are currently leveraging DMPs and audience extension, how brands and agencies view these changes (and how they affect their relationships) and much more in this State of the Industry survey.
In return for your participation, you’ll receive:
* Results of our survey
* A chance to win one $500 American Express gift card, courtesy of Rocket Fuel.
Since our survey is targeted to industry insiders like you, we also invite you to share it with any colleagues who might be interested.