State of Client-Agency Collaboration

This survey is designed specifically to be completed ONLY by marketing agencies.

We will be producing a report that details the current state of client-agency collaboration with statistically-relevant data and insights!


About this Survey

This survey has 40 short, mandatory, multiple-choice questions and will take you approximately 15 minutes to complete.

On page 1, we ask for contact and demographic information so that we can analyze the results by various business characteristics and so we can share the final report with you.

On pages 2 to 5, we ask multiple-choice questions about 4 areas of collaboration: setting strategies, defining goals, account / project management and reporting practices.

Results from these sections will be anonymized and shared in aggregate; your individual answers will not be shared.

Page 6 contains optional open-ended questions you can complete if you’d like to be quoted in the final report.

After completion, you will be directed to a preliminary anonymized analysis of a selection of the multiple choice questions.

Thank you for your time and consideration, we look forward to publishing a great report that will help improve collaboration between clients and their agencies -- including yours!

By submitting the completed form, you agree to our Terms of Service and Privacy Policy.
1.What is your email address?(Required.)
2.What is your full name?(Required.)
3.What best describes your current job level? (Pick the best descriptor.)(Required.)
4.What is the name of your agency?(Required.)
5.What is your agency's website?(Required.)
6.How many employees does your agency have?(Required.)
7.What is your agency's working model?(Required.)
8.What services does your agency offer? Select all that apply.(Required.)
9.How many clients does your agency manage throughout a year, approximately?(Required.)
10.What percentage of your clients are on long-term retainers (over 6 months)? Do not enter the percent sign.(Required.)
11.What does your average client pay you in a year?(Required.)
12.Which model dominates your agency’s portfolio?(Required.)
13.How did your agency's performance last year compare to the year before?(Required.)
Revenue
Number of clients
Workload
Scope of services we offer
Tech stack size
Number of employees
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