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Drinks Trade Innovation Survey – Harpers Wine & Spirit
1.
Please give your name and the company name. (NB: all answers will be treated confidentially.)
2.
What sector of the drinks world does the business operate in?
Multiple retail
Independent retail
Online retail
Restaurant
Bar
Wholesale
Logistics
Packaging
PR/marketing
Other (please specify)
3.
What are 1-2 innovations you have recently implemented (or are currently implementing) at your company?
4.
Briefly explain how the above benefit your business?
5.
What are 1-2 innovations in the wider drinks trade that you believe are bringing/will bring the greatest benefit to the sector?
6.
Briefly describe their impact?
7.
In which area does the wider drinks trade need the most innovation to ensure a successful future? (Please select up to two priorities.)
Sustainable Packaging (e.g. lightweight glass, alternative materials, bulk shipping)
Supply Chain & Logistics (e.g. AI tracking, route optimisation, direct-to-consumer models)
Product Innovation (e.g. No/Low alcohol, functional ingredients, hybrid categories)
Digital & Retail Tech (e.g. e-commerce tools, smart labels, digital storefronts)
Marketing & Consumer Engagement (e.g., experiential data, community-building platforms)
Other (please specify)
8.
Regarding Q7, give a brief answer as to why?
Thank you for taking part in our Drinks Trade Innovation Survey, the results of which will appear in the August issue of Harpers
