Your insight makes a difference! Question Title * 1. How much influence do you have over the purchases in your household? I make most of the buying decisions I make some of the buying decisions I share buying responsibility equally with others I make a few buying decisions I rarely make buying decisions Question Title * 2. Which 3 product categories do you spend the most on monthly? Food & Beverages Clothing Personal Care/Beauty Cars and/or Transportation Entertainment Travel + Vacations Home Cleaning and Maintenance Fitness + Wellness Financial Services Media + Technology Entertainment: Books, Music, Movies, Concerts Home Improvement, Decor, Crafts Question Title * 3. Pick 3 retailers where you tend to shop the most: Walmart Costco Kroger Walgreens Amazon Home Depot Sephora Target CVS Best Buy Lowe’s Home Goods Marshall’s/TJ Maxx Whole Foods Ulta Sam’s Club Bed Bath & Beyond Pier One Gap Home Depot Other (please specify) Question Title * 4. To which of these brands (or products created by these brands) are you most loyal? (Pick as many as you want.) L’Oreal Estee Lauder Bounty Always Olay Johnson & Johnson Neutrogena Pantene Gillette Dove General Motors Ford BMW Visa Mastercard Microsoft Kellogg’s Google Charles Schwab Fidelity Kotex Kleenex Chase Citibank Bank of America Kirkland General Mills Coca-Cola Pepsi Frito-Lay Nike Gap Lululemon Quaker Levi’s Ben & Jerry’s Nestle Steve Madden Eileen Fisher H&M Coach Hershey’s Starbucks Chipotle Danone Campbell’s Skechers Nature Valley Betty Crocker Pillsbury Nabisco Tyson Hilton Marriott Hyatt Other (please specify) Question Title * 5. How much does it matter to you that companies you buy from or do business with are diverse and inclusive? A great deal A lot A moderate amount A little None at all Question Title * 6. How much does it matter to you that companies you buy from or do business with are committed to hiring, promoting, paying and treating women of all colors and ages fairly? A great deal A lot A moderate amount A little None at all Question Title * 7. How likely are you to switch from one brand to another if you knew one was committed to hiring, promoting, paying and treating women of all colors and ages fairly? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely Question Title * 8. Which membership groups are you currently a member of or support? (check all that apply) AARP AAA YMCA of the U.S.A. YWCA Boy Scouts of America National Wildlife Federation Girl Scouts of the USA Boys and Girls Clubs of America The American Legion Humane Society of the United States Lions Clubs National Rifle Association National Organization for Women Rotary International Nature Conservancy People for the Ethical Treatment of Animals American Society for the Prevention of Cruelty to Animals Moviepass Sierra Club Founder’s Club Airline frequent flyer clubs (Delta, JetBlue, United, etc.) American Express Membership Rewards Credit card reward programs (Chase Sapphire, etc.) Hotel reward clubs (Starwoods Rewards, Marriott Rewards, etc.) Retail awards clubs (Walgreens, CVS, Shoprite, etc.) Costco, BJ’s or Sam’s Club Membership College Alumni Group Question Title * 9. There are membership groups that organize themselves around demographics (AARP), causes (Nature Conservancy) and passions (PETA) but there is not one national or global organization that advocates for fairness and recognition of women. How interested would you be in a new group dedicated to celebrating women’s contributions to society, to business, and to the economy? Extremely interested Very interested Somewhat interested Not so interested Not at all interested Question Title * 10. What kind of mission would you want a women’s affinity organization to have? Check all that appeal to you. Working to eliminate the wage gap, gender bias, and other unfair practices Working to create more fair and equal policies in government and business A scholarship fund for women & girls Supporting women’s economic, earning, and buying power Recognizing and promoting companies and brands that do right by women employees and customers Collectively supporting charities and organizations on behalf of women & girls. Helping women entrepreneurs get access to funding to start or grow their businesses Shining a light on best fairness practices from around the world and success stories of women Celebrating women as leaders in business, education, and government Supporting women political candidates in both parties Providing tools, tips, and insights for many aspects of a woman’s life and lifestyle (financial, career, wellness, family, etc.) Motivating companies to be more fair to women as employees and consumers (wages, prices, benefits, etc) Breaking stereotypes in marketing, media and culture Providing women and girls with leadership training and career support Advocating for women’s rights - reproductive, education, economic, etc Preventing sexual harassment, misogyny, and other practices that are unfair to women. Question Title * 11. Which of the above would you consider the most important mission for a women’s organization? (Please select 1) Working to eliminate the wage gap, gender bias, and other unfair practices Working to create more fair and equal policies in government and business A scholarship fund for women & girls Supporting women’s economic, earning, and buying power Recognizing and promoting companies and brands that do right by women employees and customers Collectively supporting charities and organizations on behalf of women & girls. Helping women entrepreneurs get access to funding to start or grow their businesses Shining a light on best fairness practices from around the world and success stories of women Celebrating women as leaders in business, education, and government Supporting women political candidates in both parties Providing tools, tips, and insights for many aspects of a woman’s life and lifestyle (financial, career, wellness, family, etc.) Motivating companies to be more fair to women as employees and consumers (wages, prices, benefits, etc) Breaking stereotypes in marketing, media and culture Providing women and girls with leadership training and career support Advocating for women’s rights - reproductive, education, economic, etc Preventing sexual harassment, misogyny, and other practices that are unfair to women Question Title * 12. What benefits would you expect an organization like this to provide its members? Check all that appeal to you. Discounts and coupons on products and services from companies that have been certified as the best for women Discounts and rewards from retailers that respect and value women Discounts and rewards from travel/hospitality brands that respect value women Access to services especially designed for women Access to financial advice services specifically designed to meet women’s unique needs Gift boxes of sample products that appeal to women Opportunities to provide opinions on issues, give feedback on products, and be heard on a variety of topics. Unique content and programming for women’s empowerment Invitations to participate in unique gatherings of women Access to a credit card that gives a % of sales to charities for women & girls Networking opportunities with business women Book release parties or readings from women authors A private online community that connects women Discount contraception delivery services Donations made in your name to organizations that support women & girls. Group Health Insurance Other (please specify) Question Title * 13. How much are you willing to pay for membership for an organization that supports gender fairness and rewards you at the same time? Less than $15/year $15-$25/year $25-$40/year $40-$50/year over $50/year Not willing to pay anything Question Title * 14. How interested would you be in a mobile app that instantly informs you which products/companies are certified to be gender fair before you buy them? Extremely interested Very interested Somewhat interested Not so interested Not at all interested Question Title * 15. Do you carry an affinity credit card that gives back? Such as one for a sports team, an alumni association, or a charity or cause you support? No Yes Question Title * 16. If yes, which type of card? Check all that apply Sports team University alumni association Charity or cause Other (please specify) Question Title * 17. What else would make a women’s affinity organization appeal to you? Question Title * 18. What is your age? Under 18 18-24 25-34 35-44 45-54 55-64 65+ Question Title * 19. Are you...? Married with kids Married, no kids Single, with kids Single, no kids Partnered, with kids Partnered, no kids Question Title * 20. What is your gender identity? Male Female Fluid Other (please specify) Question Title * 21. If you are interested in learning more about the benefits of a woman's affinity group, please share your email. It's entirely private. Name ZIP/Postal Code Email Address Done