State of the Industry Survey 2018 Open to owners of brick-and-mortar gourmet housewares stores in the U.S. Please note that your information will be kept confidential and will only be used to aggregate industry-wide survey results to give you an overall picture of the gourmet housewares retail channel. The survey will not time out, and questions do not need to be answered in the order that they appear. Full terms and conditions are listed at the bottom of this page. Question Title * 1. Store Information Your Name * Store Name * Store Address * Address 2 City/Town * State/Province * -- select state -- AL AlabamaAK AlaskaAS American SamoaAZ ArizonaAR ArkansasCA CaliforniaCO ColoradoCT ConnecticutDE DelawareDC District of ColumbiaFM Federated States of MicronesiaFL FloridaGA GeorgiaGU GuamHI HawaiiID IdahoIL IllinoisIN IndianaIA IowaKS KansasKY KentuckyLA LouisianaME MaineMH Marshall IslandsMD MarylandMA MassachusettsMI MichiganMN MinnesotaMS MississippiMO MissouriMT MontanaNE NebraskaNV NevadaNH New HampshireNJ New JerseyNM New MexicoNY New YorkNC North CarolinaND North DakotaMP Northern Mariana IslandsOH OhioOK OklahomaOR OregonPW PalauPA PennsylvaniaPR Puerto RicoRI Rhode IslandSC South CarolinaSD South DakotaTN TennesseeTX TexasUT UtahVT VermontVI Virgin IslandsVA VirginiaWA WashingtonWV West VirginiaWI WisconsinWY Wyoming ZIP/Postal Code * Email Address * Phone Number * Question Title * 2. Are You A Gourmet Catalog Or HTI Member? HTI Gourmet Catalog Neither Store Information Question Title * 3. How many storefronts do you have?For retailers with multiple storefronts, please complete the survey providing information for only one store. Question Title * 4. Total Square Footage Question Title * 5. Number of Employees Question Title * 6. Projected Annual Gross Sales Question Title * 7. Are this year's projected annual gross sales higher, lower, or the same as 2017? Higher Lower Same as 2016 Question Title * 8. Which E-Commerce platforms are you selling on? (Check all that apply) My own website My Facebook page My Instagram page Third party website Other (please specify) Question Title * 9. Do you anticipate sales from E-Commerce will grow, decline or stay the same in 2018 vs. 2017? Grow Stay the same Decrease Question Title * 10. What are the primary types of display fixtures in your store? Purchased from third-party providers (office superstores, warehouse clubs, distributors, etc.) Supplied by vendors Self-designed/built Other (please specify) Question Title * 11. What percentage of store space is designated to the following:(answers should add up to 100%) Selling Floor Demonstration Kitchen Storage/Administrative Space Other Consumer Habits Question Title * 12. What do you feel is driving consumer influence in housewares purchases currently? In-store elements (i.e., signage, sales clerk, product packaging, etc. Local restaurant scene/cocktail scene Product used on home improvement/cooking show Endorsement by celebrity chef Television/radio advertising Social Media Video demonstration on the Internet Bloggers/Influencers Question Title * 13. What do you feel has the greatest influence on a consumer's final purchase decision? Information/photos on packaging Retail or manufacturer advertising In-store signage Sales clerk recommendation Question Title * 14. If a consumer does not make a purchase, what do you feel is the reason? Didn't have the product they wanted available Too expensive Unsure it was the right tool for the job Not enough information given about the product Other N/A Cooking Classes Question Title * 15. Do you hold cooking classes? Yes No Question Title * 16. If yes, how often do you hold cooking classes? Multiple times each day Daily Several times a week Weekly Monthly Intermittently Other (please specify) Question Title * 17. What is your most popular cooking class? Question Title * 18. If you DO NOT hold cooking classes, do you host in-store workshops? Yes No N/A Question Title * 19. What is your most popular workshop? Product Category Breakdown Question Title * 20. Please rank the following categories in your store from highest to lowest in terms of dollar sales:1= highest contributing to total dollar sales, 9 = lowest contributing to total dollar sales 1 (most) 2 3 4 5 6 7 8 9 10 (least) N/A Cookware Cookware 1 (most) Cookware 2 Cookware 3 Cookware 4 Cookware 5 Cookware 6 Cookware 7 Cookware 8 Cookware 9 Cookware 10 (least) Cookware N/A Bakeware Bakeware 1 (most) Bakeware 2 Bakeware 3 Bakeware 4 Bakeware 5 Bakeware 6 Bakeware 7 Bakeware 8 Bakeware 9 Bakeware 10 (least) Bakeware N/A Cutlery Cutlery 1 (most) Cutlery 2 Cutlery 3 Cutlery 4 Cutlery 5 Cutlery 6 Cutlery 7 Cutlery 8 Cutlery 9 Cutlery 10 (least) Cutlery N/A Kitchen Tools & Gadgets Kitchen Tools & Gadgets 1 (most) Kitchen Tools & Gadgets 2 Kitchen Tools & Gadgets 3 Kitchen Tools & Gadgets 4 Kitchen Tools & Gadgets 5 Kitchen Tools & Gadgets 6 Kitchen Tools & Gadgets 7 Kitchen Tools & Gadgets 8 Kitchen Tools & Gadgets 9 Kitchen Tools & Gadgets 10 (least) Kitchen Tools & Gadgets N/A Kitchen Electrics Kitchen Electrics 1 (most) Kitchen Electrics 2 Kitchen Electrics 3 Kitchen Electrics 4 Kitchen Electrics 5 Kitchen Electrics 6 Kitchen Electrics 7 Kitchen Electrics 8 Kitchen Electrics 9 Kitchen Electrics 10 (least) Kitchen Electrics N/A Kitchen Textiles Kitchen Textiles 1 (most) Kitchen Textiles 2 Kitchen Textiles 3 Kitchen Textiles 4 Kitchen Textiles 5 Kitchen Textiles 6 Kitchen Textiles 7 Kitchen Textiles 8 Kitchen Textiles 9 Kitchen Textiles 10 (least) Kitchen Textiles N/A Tabletop Tabletop 1 (most) Tabletop 2 Tabletop 3 Tabletop 4 Tabletop 5 Tabletop 6 Tabletop 7 Tabletop 8 Tabletop 9 Tabletop 10 (least) Tabletop N/A Shelf Stable Foods Shelf Stable Foods 1 (most) Shelf Stable Foods 2 Shelf Stable Foods 3 Shelf Stable Foods 4 Shelf Stable Foods 5 Shelf Stable Foods 6 Shelf Stable Foods 7 Shelf Stable Foods 8 Shelf Stable Foods 9 Shelf Stable Foods 10 (least) Shelf Stable Foods N/A Barware Barware 1 (most) Barware 2 Barware 3 Barware 4 Barware 5 Barware 6 Barware 7 Barware 8 Barware 9 Barware 10 (least) Barware N/A Other Other 1 (most) Other 2 Other 3 Other 4 Other 5 Other 6 Other 7 Other 8 Other 9 Other 10 (least) Other N/A Other (please specify) Question Title * 21. Rank the following categories in your store from highest to lowest in terms of space they take up on your selling floor:1= highest contributing to total dollar sales, 9 = lowest contributing to total dollar sales 1 (most) 2 3 4 5 6 7 8 9 (least) N/A Cookware Cookware 1 (most) Cookware 2 Cookware 3 Cookware 4 Cookware 5 Cookware 6 Cookware 7 Cookware 8 Cookware 9 (least) Cookware N/A Bakeware Bakeware 1 (most) Bakeware 2 Bakeware 3 Bakeware 4 Bakeware 5 Bakeware 6 Bakeware 7 Bakeware 8 Bakeware 9 (least) Bakeware N/A Cutlery Cutlery 1 (most) Cutlery 2 Cutlery 3 Cutlery 4 Cutlery 5 Cutlery 6 Cutlery 7 Cutlery 8 Cutlery 9 (least) Cutlery N/A Kitchen Tools & Gadgets Kitchen Tools & Gadgets 1 (most) Kitchen Tools & Gadgets 2 Kitchen Tools & Gadgets 3 Kitchen Tools & Gadgets 4 Kitchen Tools & Gadgets 5 Kitchen Tools & Gadgets 6 Kitchen Tools & Gadgets 7 Kitchen Tools & Gadgets 8 Kitchen Tools & Gadgets 9 (least) Kitchen Tools & Gadgets N/A Kitchen Electrics Kitchen Electrics 1 (most) Kitchen Electrics 2 Kitchen Electrics 3 Kitchen Electrics 4 Kitchen Electrics 5 Kitchen Electrics 6 Kitchen Electrics 7 Kitchen Electrics 8 Kitchen Electrics 9 (least) Kitchen Electrics N/A Kitchen Textiles Kitchen Textiles 1 (most) Kitchen Textiles 2 Kitchen Textiles 3 Kitchen Textiles 4 Kitchen Textiles 5 Kitchen Textiles 6 Kitchen Textiles 7 Kitchen Textiles 8 Kitchen Textiles 9 (least) Kitchen Textiles N/A Tabletop Tabletop 1 (most) Tabletop 2 Tabletop 3 Tabletop 4 Tabletop 5 Tabletop 6 Tabletop 7 Tabletop 8 Tabletop 9 (least) Tabletop N/A Shelf Stable Foods Shelf Stable Foods 1 (most) Shelf Stable Foods 2 Shelf Stable Foods 3 Shelf Stable Foods 4 Shelf Stable Foods 5 Shelf Stable Foods 6 Shelf Stable Foods 7 Shelf Stable Foods 8 Shelf Stable Foods 9 (least) Shelf Stable Foods N/A Other Other 1 (most) Other 2 Other 3 Other 4 Other 5 Other 6 Other 7 Other 8 Other 9 (least) Other N/A Other (please specify) Question Title * 22. Do you plan to expand or scale back on any of the following categories over the next year?: Expand Stay The Same Scale Back Cookware Cookware Expand Cookware Stay The Same Cookware Scale Back Kitchen Tools & Gadgets Kitchen Tools & Gadgets Expand Kitchen Tools & Gadgets Stay The Same Kitchen Tools & Gadgets Scale Back Bakeware Bakeware Expand Bakeware Stay The Same Bakeware Scale Back Kitchen Electrics Kitchen Electrics Expand Kitchen Electrics Stay The Same Kitchen Electrics Scale Back Tabletop Tabletop Expand Tabletop Stay The Same Tabletop Scale Back Cutlery Cutlery Expand Cutlery Stay The Same Cutlery Scale Back Textiles Textiles Expand Textiles Stay The Same Textiles Scale Back Shelf-Stable Foods Shelf-Stable Foods Expand Shelf-Stable Foods Stay The Same Shelf-Stable Foods Scale Back Barware Barware Expand Barware Stay The Same Barware Scale Back Other Other Expand Other Stay The Same Other Scale Back Question Title * 23. In comparison to 2017, what percentage are projected sales in each of the following categories up or down (please use + or - followed by estimated percentage number to indicate - ex: +3%, -9%) in 2018:If your store does not stock a certain category, please put "0." Bakeware Cookware Kitchen Tools & Gadgets Kitchen Electrics Tabletop Textiles Shelf-Stable Foods Cutlery Barware Management/Logistics Question Title * 24. How do you educate your staff?(Check all that apply) As the owner/manager, I teach them Vendors provide training We hire third-party specialists for training We rely on packaging, display and additional materials that come with the products Other (please specify) Question Title * 25. Please tell us which POS system is used at your store: Question Title * 26. What are the primary ways you or buyers at your company learn about new products? Trade Shows Trade Magazines Consumer Magazines Manufacturer's Reps or Salespeople Catalogs/Catalog Buying Groups Online Other (please specify) Question Title * 27. What is your primary method for placing orders? Trade Shows Rep Visits Online Other Question Title * 28. Approximately how many vendors supply your store? 1-99 100-199 200-299 300-399 Over 400 Question Title * 29. How many trade shows do you attend each year? None One Two to Four Five or more Question Title * 30. How often do you order product? Daily Weekly Monthly Quarterly Semi-annually As needed Question Title * 31. Which Shelf-Stable category has grown the most in 2018? Olive oil/Vinegar Spices/rubs Salts Pickled Items Jams/jellies Sauces Other N/A Question Title * 32. Which giftable category have you brought into your store this year? Pet goods Socks Shaving kits Candles Picture frames Other home decor items Local foods Travel products Other N/A Marketing Question Title * 33. Which of the following methods do you use to attract customers or announce events at your store? Email marketing Social Media Flyers/handouts Local/weekly newspapers Major newspapers Magazines Television/Radio Direct Mail Internet Ads Text Message Notifications Other (please specify) Question Title * 34. If using social media, please check all platforms that your store is actively using: Facebook Twitter Pinterest Instagram Other (please specify) Question Title * 35. If you are promoting your business through email marketing, how often do you send emails to your customers? Multiple times per week Once a week Once every two weeks Once a month As needed Other (please specify) Questions/Comments Please reach out to a member of the Gourmet Insider team directly:Emily Cappiello, Managing Editor: EmilyC@gourmetinsider.comEliud Custodio, Director of Design/Technology: EliudC@icdnet.com Submit Survey
