Thank you for participating in Measuring the Technology Economy: A Global Leadership Survey. Technology has long been central to business performance, but today, its role is more critical than ever. In a world shaped by rapid digital acceleration and AI, organizations that fail to evolve their technology capabilities risk falling behind. Yet many organizations still rely on management measures designed for a different era, ones that do not fully capture the value that technology creates. This raises a fundamental question: Are we measuring technology in a way that reflects its true impact on organizational performance? This brief survey (5 minutes) asks you to share the metrics your organization uses today, and your perspective on whether they accurately capture technology’s value. All responses are anonymous.
Section 1: How Technology is Measured Today

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* 1. How do you currently assess technology performance in your organization? (Select all that apply)

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* 2. To what extent do these measures reflect the true value of technology? (Select one)

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* 3. What are the biggest limitation of current technology measures? (Rank from biggest limitation to least)

Section 2: How Technology Creates Value

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* 4. Which best describes the primary role of technology in your organization? (Select one)

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* 5. How clearly does your organization differentiate between technology that runs the business and technology that drives growth or transformation?

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* 6. How well does your organization connect technology investments to business outcomes (e.g., revenue, growth, competitiveness)? (Select one)

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* 7. To what extent does your organization have effective measures in place to assess the value of AI? (Select one)

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* 8. What are the primary measures your organization uses today to assess the value of AI? (Open response – please list up to 3)

Section 3: The Case for New Measures

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* 9. Do you believe new, more advanced measures are needed to properly assess technology’s value? (Select one)

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* 10. What should new technology measures prioritize?
(Select up to 3)

Section 4: Beyond the Enterprise (Looking beyond the enterprise to national and global measures of technology impact)

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* 11. Do current economic measures (e.g., GDP, productivity) capture the true impact of technology on the global economy? (Select one)

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* 12. What is missing from how we measure the “Technology Economy”?
(Select up to 3)

Section 5: Overall View

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* 13. Overall, how would you describe today’s approach to measuring technology?
(Select one)

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* 14. How effectively do current measurement approaches capture the societal impact of technology?

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* 15. Which areas of societal impact are most influenced by technology today?
(Select up to 3)

About You (to help improve the quality and relevance of insights)

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* 16. Which industry best represents your organization?
(Select one)

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* 17. What is your current role level?
(Select one)

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* 18. In which country are you primarily based? (Please enter your country of residence or primary work location)
If you are based in Scotland, please enter “Scotland” rather than “United Kingdom.”)

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* 19. If you would like to receive a summary of the survey findings, please provide your email address below.
(Optional – your responses will remain anonymous and will not be linked to your email address.)

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